assessing your library website: using user research methods and other tools
TRANSCRIPT
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@vacekrae
Rachel Vacek, Head of Web Services, University of Houston Libraries
OK-ACRL Conference | 11.6.2015 | slideshare.net/vacekrae
Assessing Your Library Website Using User Research Methods and Other Tools
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@vacekraehttp://www.nngroup.com/articles/which-ux-research-methods/
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@vacekrae
OverviewContent AuditHeat Map & Click AnalyticsLiterature ReviewFocus GroupsCompetitive ReviewContextual InquiryUsability Benchmark
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@vacekrae
Content Audit
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@vacekrae
Quantitative metricsTop browsers FY141. Chrome – 36%2. Internet Explorer – 30%3. Firefox – 19%4. Safari – 13%5. Android Browser – .48% 6. Safari (in-app) – .12%7. Opera – .09%
Top mobile devices FY141. Apple iPhone2. Apple iPad3. Not set4. Microsoft Windows RT Tablet5. Samsung Galaxy S56. Samsung Galaxy S47. Google Nexus 5
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@vacekrae
Desktop, tablet, mobile usageFY13
Desktop – 93% Mobile – 7%
FY14
Desktop – 90% Mobile – 10%
Mobile Usage
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@vacekrae
Most heavily used pages in FY141. Homepage (60%)2. Hours3. Music Library4. More search options5. ILL homepage6. Databases page for P7. A&A Library8. Services9. View & Renew10. Staff Directory
11. Database search12. Databases page for A13. Campus libraries & collections14. Employment15. Databases page for W16. Call # location guide17. Databases by subject18. Special Collections homepage19. Databases page for S20. Print & Scan (.45%)
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@vacekrae
Qualitative metrics Formats used Primary purpose Primary audience Knowledge level
Usability Findability Actionability Accuracy
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@vacekrae
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@vacekrae
Scorecard for content maintenance• Capture quantitative metrics• Capture qualitative metrics on a scale
• Usability, Findability, Actionability, Accuracy, Overall Quality
• Look at overall need for page and how it contextually fits in with rest of site
• Determine how to prioritize content for future maintenance
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@vacekrae
Heat Map & Click Analytics
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@vacekrae
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Literature Review
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@vacekraehttp://libguides.williams.edu/envi-328/lit-review
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@vacekrae
Focus Groups
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@vacekrae
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@vacekrae
…relying strictly on what students tell us in focus groups is potentially incomplete … focus group participants may share only what they think we want to hear or they may fail to accurately describe their library use. Listening is important, but observation can yield unexpected revelations.
- Stephen Bell, From the Bell Tower column, Library Journal
http://lj.libraryjournal.com/2015/06/opinion/steven-bell/not-liking-what-users-have-to-say-listen-anyway-from-the-bell-tower/
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@vacekrae
Competitive Review
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@vacekrae
Choose library sites
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@vacekrae
Determine review criteria• Look and feel• Experience across devices• Discovery of resources• Findability of most frequently
needed info and services• Support• User groups• Special Collections• Branches
• Giving to the Libraries• Primary/secondary navigation• Navigation within microsites• My account• Staff profile pages• Maps and directions• News and events• Electronic resources
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@vacekrae
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@vacekrae
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Contextual Inquiry
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@vacekrae
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@vacekrae
Top Level: Theme
Second Level: Consolidated user needs, often articulated in the voice of the user
Third level: Individual user needs, always in the voice of the user
Fourth Level: Ideas, insights, and observations from the user interview interpretation sessions
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@vacekrae
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@vacekrae
Usability Benchmark
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@vacekrae
Setting it up• Have users perform set of tasks• Use counterbalancing • Ensure tasks cover a broad range of core tasks on
the website• Repeat the test after the website improvements are
implemented
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@vacekrae
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@vacekrae
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@vacekrae
RecapContent AuditHeat Map & Click AnalyticsLiterature ReviewFocus GroupsCompetitive ReviewContextual InquiryUsability Benchmark
Most of these tools can be used in any
environment, not just the web world!
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@vacekraehttp://www.nngroup.com/articles/which-ux-research-methods/
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@vacekrae
Discussion• Have you used any of these research
methods before?• How do you see yourself or your library
using some of these tools?• What services in the library might benefit
most from using these tools?• What other assessment tools do you use
regularly?• How do you share with colleagues the
results of your assessment?
AuditHeat Map & Click AnalyticsLiterature ReviewFocus GroupsCompetitive ReviewContextual InquiryBenchmark
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@vacekrae
Thanks!Rachel Vacek, Head of Web ServicesUniversity of Houston Libraries
http://[email protected]@vacekrae
Follow my department’s work: http://sites.lib.uh.edu/wp/website-redesign/