assessing the return of investment on marketing expenditure
TRANSCRIPT
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WHAT ARE THE BEST METRICS FOR MEASURING MARKETING PRODUCTIVITY?
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MARKETERS ARE FACING INCREASED PRESSURE TO PRESENT QUANTIFIED RESULTS
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MEASURING PRODUCTIVITY
IS PART OF MARKET RESEARCH
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MARKETING METRICSDEPENDS ON BUSINESS TO BUSINESS. WE WILL SEE FEW EXAMPLE OF THE SAME
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HERE IS A SHORT CLIP EXPLAINING EVERY MINUTE DETAIL WE NEED TO KNOW ABOUT METRICS
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MARKETING METRICSIF YOU ARE ALREADY MEASURING MARKETING PRODUCTIVITY THEN ASK YOURSELF THIS QUESTIONS?
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DO YOU ROUTINELY RESEARCH CONSUMER BEHAVIOUR?
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DO YOU COMPARE YOUR EXPECTED RESULT WITH ACTUAL RESULTS?
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DO YOU ADJUST SHORT TERM PERFOMANCE ACCORDING TO THE CHANGE IN YOUR MARKETING BASED ASSETS?
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DO YOU COMPARE YOUR RESULTS WITH YOUR COMPETITIORS?
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THE ANSWER TO QUESTION ASKED
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