assessing the mobile readiness of legacy content (3) pptx

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Assessing the Mobile-Readiness of Legacy Content Linda Morone

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Page 1: Assessing the mobile readiness of legacy content (3) pptx

Assessing the Mobile-Readiness of Legacy Content

Linda Morone

Page 2: Assessing the mobile readiness of legacy content (3) pptx

About the Speaker

• DCL’s core service is data conversion from any format to any format

• Additional services also include

– eBook production

– Composition

– QA

– Content Reuse Analysis

– Project set-up/management

– Consulting

– Transcription

– Translation

• Services can be bundled or sold al a carte

• Highly proficient with very complex projects

• Solid reputation within all industries

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Page 3: Assessing the mobile readiness of legacy content (3) pptx

Does Your Organization Have a Mobile

Content Strategy in Place?

• If so… good for you!

• If not… what are you waiting for?

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Page 4: Assessing the mobile readiness of legacy content (3) pptx

• Customers

• Technical support

• MRO

• Engineering

• Global departments

#1 Question to Ask Yourselves…

Are we ready to distribute our technical content in any form… at any time… to anyone who needs it?

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Page 5: Assessing the mobile readiness of legacy content (3) pptx

Survey Says…

Content is a valuable asset!

• Content comprises more than 50% of company value

• Spans all industries & sizes of companies

• 50% of converted content is product info & service manuals

• 83% need the converted content for customers

• 77% will use their content to support customer service

• Product manuals are the best eRead!

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Page 6: Assessing the mobile readiness of legacy content (3) pptx

EPUB is Not a Mobile Strategy!

• It’s NOT about what is sexy & cool

• It’s ALL about flexibility & long-term value

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The real world is full of options… your content needs to support all that apply

Page 7: Assessing the mobile readiness of legacy content (3) pptx

The Business Drivers

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Page 8: Assessing the mobile readiness of legacy content (3) pptx

Assessing Your Content’s Value…

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Page 9: Assessing the mobile readiness of legacy content (3) pptx

Come Out of Your Silo!

• Ask your customers!

• Ask your internal departments!

• Ask the experts!

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Your opinion counts but, after all, it IS your opinion.

Page 10: Assessing the mobile readiness of legacy content (3) pptx

How Informed is Your Management?

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Page 11: Assessing the mobile readiness of legacy content (3) pptx

What is Standing in Your Way?

• Lack of resources

• Misguided perceptions

• Insufficient processes

• Limited funds

• Lack of tools

• Insufficient expertise

• Silos… people & otherwise

• Some of the above

• All of the above

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Page 12: Assessing the mobile readiness of legacy content (3) pptx

Manage the Risks…

• Understand the value of your content

• Complexity of today’s content needs expert attention

• Lack of product information means lost revenue opportunities

• Competing in a global market requires flexible content

• Trust the experts…don’t go it alone

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You only get one chance to do it right!

Page 13: Assessing the mobile readiness of legacy content (3) pptx

Build a Plan for the Future…

• Understand the cost of doing business today

• Identify the inefficiencies that currently exist

• Create standards & best practices

• Make everyone a stakeholder

• Make change happen!

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Page 14: Assessing the mobile readiness of legacy content (3) pptx

Product Content Supports Every Aspect of

a Business…

Mobility & Timeliness are Critical

• Invest in your strategy

• Keep tabs on buying influences

• Maintain your content

• Digitize!

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Page 15: Assessing the mobile readiness of legacy content (3) pptx

New technologies bring new challenges…

Mobilize & survive!

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Page 16: Assessing the mobile readiness of legacy content (3) pptx

Q & A

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Page 17: Assessing the mobile readiness of legacy content (3) pptx

For More Information

Please Contact:

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Linda Morone Senior Vice President,

Sales & Marketing [email protected]

718.307.5728