assessing the mobile readiness of legacy content (3) pptx
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Assessing the Mobile-Readiness of Legacy Content
Linda Morone
About the Speaker
• DCL’s core service is data conversion from any format to any format
• Additional services also include
– eBook production
– Composition
– QA
– Content Reuse Analysis
– Project set-up/management
– Consulting
– Transcription
– Translation
• Services can be bundled or sold al a carte
• Highly proficient with very complex projects
• Solid reputation within all industries
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Does Your Organization Have a Mobile
Content Strategy in Place?
• If so… good for you!
• If not… what are you waiting for?
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• Customers
• Technical support
• MRO
• Engineering
• Global departments
#1 Question to Ask Yourselves…
Are we ready to distribute our technical content in any form… at any time… to anyone who needs it?
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Survey Says…
Content is a valuable asset!
• Content comprises more than 50% of company value
• Spans all industries & sizes of companies
• 50% of converted content is product info & service manuals
• 83% need the converted content for customers
• 77% will use their content to support customer service
• Product manuals are the best eRead!
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EPUB is Not a Mobile Strategy!
• It’s NOT about what is sexy & cool
• It’s ALL about flexibility & long-term value
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The real world is full of options… your content needs to support all that apply
The Business Drivers
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Assessing Your Content’s Value…
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Come Out of Your Silo!
• Ask your customers!
• Ask your internal departments!
• Ask the experts!
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Your opinion counts but, after all, it IS your opinion.
How Informed is Your Management?
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What is Standing in Your Way?
• Lack of resources
• Misguided perceptions
• Insufficient processes
• Limited funds
• Lack of tools
• Insufficient expertise
• Silos… people & otherwise
• Some of the above
• All of the above
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Manage the Risks…
• Understand the value of your content
• Complexity of today’s content needs expert attention
• Lack of product information means lost revenue opportunities
• Competing in a global market requires flexible content
• Trust the experts…don’t go it alone
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You only get one chance to do it right!
Build a Plan for the Future…
• Understand the cost of doing business today
• Identify the inefficiencies that currently exist
• Create standards & best practices
• Make everyone a stakeholder
• Make change happen!
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Product Content Supports Every Aspect of
a Business…
Mobility & Timeliness are Critical
• Invest in your strategy
• Keep tabs on buying influences
• Maintain your content
• Digitize!
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New technologies bring new challenges…
Mobilize & survive!
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Q & A
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For More Information
Please Contact:
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Linda Morone Senior Vice President,
Sales & Marketing [email protected]
718.307.5728