Social Media Risk Readiness Assessment

Joel Selzer Co-Founder

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Establishing trust is essential to building stronger relationships with your HCPs

We live in a new era of openness and transparency:

of physicians now search for product information online

of physicians currently use a smartphone

Hospitals have an active presence on Facebook, Twitter and YouTube

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Where will you build trust with HCPs in a social media world?

HCPs have embraced social networking for Peer-to-Peer interaction

of physicians are interested in or already use physician social networks

The result…

As your interactions are seen in a new light on these networks, you can redefine your provider relationships by earning their trust

How will your actions in the “Age of Social Media” help or hinder your efforts to strengthen provider

relationships?

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How will you engage HCPs using social media when you face risk at every turn?

Risk Category

Regulatory

• Loss of control over your message

• Increased transparency

• Failure to properly engage HCPs

• Damaged reputation

• Constantly evolving tools and standards

• Lack of required technical skills

• Compatibility with legacy systems

• Implications for security & privacy

• Lack of FDA guidance

• Adherence to demanding data security & privacy statutes

• Concerns over monitoring and reporting requirements

• Fear of FDA sanctions and potential costs

Infrastructure

Risk Factors

Brand (Corporate & Product)

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Assess your organization’s readiness before confronting the risks of any social media program

Focused Engagement

Ozmosis tailors the scope of the assessment according to your needs and the status of any existing HCP social media programs.

Standard Process

•  Kickoff meeting with client stakeholders •  Stakeholder interviews •  Individual brand, regulatory, and infrastructure-level workshops  •  Compare to industry benchmarks and best practice •  Analysis of findings •  Final report & presentation •  Implementation (optional)

Elements of the Ozmosis Social Media Risk Readiness Assessment

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Minimize brand risk: engage HCPs without losing control of your message

Your Objective

Launch and accelerate your corporate, product or service focused social media programs

How The Assessment Helps

• Review current and planned social media initiatives

• Examine HCP engagement practices

• Evaluate results and any captured ROI metrics from launched programs

• Review social media posting and commenting guidelines

Ozmosis will…

•  Compare your readiness to industry best practices

•  Identify areas for improvement •  Provide specific recommendations

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Minimize regulatory risk: proceed with confidence in an uncertain social media landscape

Your Objective

Develop and deploy policies that promote safer engagement practices in the absence of clear FDA guidelines and with respect to data security and privacy requirements

How The Assessment Helps

• Review monitoring and reporting processes for off-label comments and adverse events

• Examine existing social media policies

• Share industry best practices

• Benchmark policies against the Ozmosis Framework for SM Regulatory Best Practices

Ozmosis will…

•  Compare your readiness to industry best practices

•  Identify areas for improvement •  Provide specific recommendations

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Minimize infrastructure risk: stay ahead of the technology curve throughout your portfolio

Your Objective

Build a flexible, modular and scalable network of IT software and systems that facilitate social interaction

How The Assessment Helps

• Create unified view of all social media platforms being used throughout the organization

• Assess available social media skills and expertise among in-house staff

• Review security and privacy policies

• Evaluate potential to integrate legacy systems with planned social media initiatives

Ozmosis will…

•  Compare your readiness to industry best practices

•  Identify areas for improvement •  Provide specific recommendations

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Ensure that your teams have the processes they need to support emerging social media programs

Ozmosis will…

•  Compare your readiness to industry best practices

•  Identify areas for improvement •  Provide specific recommendations

Your Objective

Align your people and processes to the brand, regulatory and infrastructure needs of the organization

How The Assessment Helps

• Evaluate the people and processes engaged in each assessment area

• Create a unified view of all staff with specific social media expertise

• Identify resource gaps that need to be addressed

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Each dimension of your organization’s readiness is evaluated

Project Outputs

•  Assessment of current capabilities •  Holistic view of all social media programs, highlighting redundant tools and capability gaps •  Recommendations for mitigating risk and reducing cost •  Benchmarking against best-in-class social media programs and policies •  Confidence to move forward

Social Media Risk Readiness Assessment

= organizational risk readiness

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Let the experts in social media and medicine help your organization succeed

• Consulting clients have included one of the world’s largest Pharmaceutical manufacturers, leading U.S. Health Systems, and national Payor organizations

• Members of the Ozmosis team have previously worked for IBM Global Services, Medsite, Prematics, Corporate Executive Board, Johns Hopkins, and Merkle.

• Ozmosis.com is widely regarded as one of the top physician communities in the world and was recently named a finalist for “Best HCP Community” in the Dosie Awards

• Team members actively engage patient, providers and customers through Facebook, Twitter, Ning, and LinkedIn every day

• Ozmosis has provided analysis and recommendations to manufacturers and the FDA on social media regulatory frameworks

• Team members previously supported Toolbox.com and its 1.5M member professional network

Ozmosis Business Solutions Focused Social Media Expertise

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Please contact the Ozmosis Business Solutions team for additional information

Joel Selzer Co-Founder & CEO - Ozmosis

http://twitter.com/jbselz

http://www.facebook.com/joel.selzer

(202) 595-8005 joel@ozmosis.com