assess now your digital competence on our eight-point scale!
TRANSCRIPT
www.duffy.agency
How digitally evolved is your company?
Digital MarDigital Marketing ting foror International Brands ternational Brands ©2016
Digital transformation in the last decadeOver the last 10 years the internet
has had a dramatic effect on
businesses and society. However,
not all businesses have adapted to
the online environment equally.
1
Despite a decade of digital
transformation, true digital
competence is still the exception
among businesses. Yet, it is
increasingly becoming a
prerequisite for growth.
2
Digital transformation in the last decade
Digital MarDigital Marketing ting foror International Brands ternational Brands
To compete today, your business
needs to be digitally proficient. To
help gauge the state of your
company’s digital evolution, we’ve
segmented companies into several
categories. Where are you?
3
Digital transformation in the last decade
The eight stages of digital evolution
Digital Natives
Digital Proficient
Digital Resistant
Digital Indecisive
Digital Strivers
Digital Strugglers
Digital Deniers
Digital Naive
Growth Challenged Growth Favored
• Companies who are mostly unaware of digital and how
they can use it. • They are increasingly rare in
developed countries.
5
Digital Naive
Digital Naive
6
Digital Deniers
Digital Deniers• Companies who maintain
that digital is a fad that
doesn’t affect their business. • Today this group is mostly
populated by B-to-B firms. • According to Lloyd’s Bank, a
whopping 25% of UK
companies fall into this category.
7
Digital Resistant
Digital Resistant
• Companies who understand that digital is here to stay.
Nonetheless, they remain resistant to change.
• They fail to implement digital
in any meaningful way. • Pharma, in general, have
been among the staunchest resisters.
• Companies that have accepted that they need
digital, but don’t understand
it and are not committed. • Consequently, they fail to
budget adequately. • They often have a digital
presence but it appears
abandoned and neglected.
8
Digital Indecisive
Digital Indecisive
9
Digital Strugglers
Digital Strugglers
• These companies have invested
in digital with websites, content and social presence but fail to
see a result. • It’s not always for lack of effort. • Mostly it’s because they jumped
into digital without a strategy.
Digital Strivers
Digital Strivers
10
• These companies are in the digital learning curve.
• They are actually making steady
progress. Mostly because they have a song strategy in place.
• They often have the strongest digital presence by their
category’s standard.
Digital Proficient
Digital Proficient
• These companies are on the
cutting edge. • These are the companies Cap
Gemini says have 26% higher
profits thanks to digital. • Their digital skills are exemplary
by any category’s standard.
11
• Companies, typically founded
after 2005, who embraced
digital from the start. • They don’t have to adapt for
digital, which gives them a competitive advantage.
• If you don’t have a digital
native in your category yet, you will. Prepare now.
Digital Natives
Digital Natives
12
TRANSPORTATION: The world’s largest taxi company owns no
vehicles
MEDIA: The world’s most popular media owner
creates no content
RETAIL: The most valuable retailer has no
inventory
HOSPITALITY: The world’s largest accommodation
provider owns no real state
Invasion of the digital natives
14
Digital MarDigital Marketing ting foror International Brands ternational Brands ©2016
Prepare. Evolve. Prosper.
©2016Digital MarDigital Marketing ting foror International Brands ternational Brands