Assalamu Alaikum!Sumaira Afzal

Outreach Training Session for the Mudarrisahs

August 2019

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How to market your Neighbornet

Let’s start with the first thing first

Ambassadors!

“Quotations are commonly

printed as a means of

inspiration and to invoke

philosophical thoughts

from the reader.

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Components of the Training

⬗ Assessing demographics of area.

⬗ Course outline.

⬗ Marketing techniques.

⬗ Role of Muddaraseen in publicity.

⬗ Diversifying our audience.

⬗ Resume building

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BIG CONCEPT6

You can use any of the steps

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Five Critical Steps to Developing a

Marketing Plan

● Step 1: Define Your BusinessGoals.● Step 2: Conduct a Marketing SWOT

and Set Goals & Budget.● Step 3: Define Your Target

Personas.● Step 4: Create Your Execution Plan.● Step 5: Organize and Measure.

Stages in Marketing

1. Market Research and analysis of customer data.2. Demand Analysis.3. Competitor Analysis.4. Evaluation of Resources

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Types of Promotional Strategies

1: Personal Selling

2: Direct Marketing

3: Public Relation

4: Sales Promotion

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Assessing Demographics/Getting Granular

Location

Age

Interest

Education Level

Language

Family Dynamics

Motivation

Concerns

Job

.

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Resource Guide for Mudarrisah/Role of Mudarrisah

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Customer’s Journey through your Sales Funnel

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Want big impact?Use big image.

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Marketing Plan Template

Whoa! That’s a clear plan, aren’t you at ease?

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Approach customers with a personalized warm welcome

Probe politely to understand all the customer’s needs

Present a solution for the customer to take home today

Listen for and resolve any issues or concerns

End with a fond farewell and an invitation to return”

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Excellent Customer Service

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Jazakum Allahu Khairun!

Any questions?