ass1a practice and improve 2.pdf

8/14/2019 Ass1a practice and improve 2.pdf

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ASSIGNMENT 1AGCSE MEDIA


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WHY THE AUDIENCE IS SO IMPORTANT?DEVELOPING AND IMPROVING


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LO

Terminology Test Group Competition Independent work Complete edits from

before half term

HW: Creating a how toguide for Assignment 1a


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QUIZ

What is the term used when the person is looking at the camera? Text on a front cover which refers to the main image is called what? Give a reason why might the font of the price be small? What are the four things audiences get from a product identified in

the Uses and Gratifications theory? If the main image partially obscures the masthead this connotes

what? Explain what the left hand third is and why it might be important in

helping sell the magazine? Why are websites increasingly important for magazines?


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USES ANDGRATIFICATIONSTHEORY

Information Social interaction Personal identity Diversion/entertainment


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ANSWERS 2

The main image obscuring themasthead suggests a numberof things - the familiarity of thetarget audience with the

magazine, they can recogniseit without needing to see thewhole title; that the 'star' onthe front is of very high statusand more of a pull than the

magazine itself; layout needswhich mean it would lookwrong if the face didn'tobscure the masthead.


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ANSWERS 3

The left hand third of the magazine isthe left side of the magazine whereoften we find cover lines, themasthead, logos, puff and evencover-mounts. It is important

because in general, magazines aredisplayed in shops with the left handthird protruding slightly and thisallows the potential buyer a quickview of the content without the need

to pull it out and flick through. It isvital in targeting the ideal readershipof magazines bought from retailoutlets. Not so relevant forsubscription magazines.


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WORKING INGROUPS OF 3/4

You will each have a magazinecover to analyse in detail.

You will have 5mins for yourannotation and discussion.

You will then present youranalysis as a group in opencompetition with the othergroups.

We will vote for the winninggroup.


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HOW TO WIN

Identity features and explain how they have been used Be detailed but succinct in your connotations Link the connotations to the primary target audience

and explain how the magazine is designed to attractthat audience

All in e group must make at least one point


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YOU HAVE 5 MINS

ANALYSIS COMPETITION


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SUCCESSCRITERIA

All involved and help inpresentation

Denotation andconnotations discuss

Magazine terminology used Audience identified and

how they are targetedexplained


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ASSIGNMENT 1AMARKING CRITERIA FOR


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WHAT DO YOU NEED TODO TO ACHIEVE LEVEL 6?

Look on the criteria sheets Use these to assess each

group when they present

Mark on the sheet withwww and ebi

Presenting group MUSTself-evaluate


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ass1a practice and improve 2.pdf

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