introductionarsiv.koddit.com/app/blackhat aso.pdf · 2018-11-25 · introduction from the creator...
TRANSCRIPT
Introduction
FromthecreatoroftheASO2016LearnAppStoreOptimization(extremelyshrunk-downversionwasdistributedforfree,Amazonhasthefullversion)andmanyother"blackhat","greyhat",and"whitehat"posts,thegeneralpubliccannowhaveaccesstothemosthiddenASOtactics.Thisbookispurelyeducational.Istronglybelievethatinthenewdigitalera,sharingofinformationwillencouragecollaborationwhichwilleventuallypromotegrowthandtheneedofadvancement.Theestablishmentwillalsohelpappdeveloperstobecomemoreawareofandunderstandwhatcanbedoneinthedigitalworldsotheycanmakeinformeddecisionsontheirapps.Ifyoufindthisbookuseful,pleasehelpmebysharingitwithyourfriendsandcolleagues.
MarlonFrancoofGamesGadgets&GizmosisanASOhacker,astart-up,dataanalysisandurgencyjunkie
whospendsmostofhistimelookingforwaystomanipulateapps’rankingsintheAppStore.He’stheowner
ofGamesGadgets&Gizmos,SkateShoesPH,andBestFoodInTown,whograduatedwithadegreein
InformationTechnologyinthePhilippines.
It’snotasecretthattherearenowagoodnumberofASOserviceprovidersallovertheWorld.Marlon,the
ASOHackerisoneofthem.Heisofficiallygoing4yearsandhasgrowntoateamof5strong.Justforgiving
yousomenewsontheservicesthatheprovides,here’swhat’sbeenhappeningtohimasanASOservice
providerhereinthePhilippines.
SocialMedia
It’snotthatmuchbuthispersonahasslowlybutsurelygrownitssocialcircle.Hehasseenincreasedin
engagementonhisFacebookPageandTwitterandhasthousandsofpeoplesubscribedtohisEmailList–all
ofwhomwe’vekeptconfidential.Theyarehappilyreceivinghislatestentrieseverytimehepostsanewone.
Direct
Hegetsaround3,000directtraffictohisblogentrieseachmonth.Inthethreeplusyearsthathe’sblogging,
Heconsidershimselfblessedtohavethatnumberrecognizehisbranding.Ithinkthatbrandinghasalottodo
withASOtoday.
Thepointofthematteris,it’snotanovernightthingtobuildacommunityandbrand.Ittakesalotofhard
work,consistency,creativity,andcommitment.Thesearejustnumbers.Theunderlyingvalueofhiscompany
isn’treallyinhowbigourcommunityisbuthowwellheservesthemandhowwellhetakescareofhisbrand.
ASOServices
Ifyoudidn’tknow,heprovidesASOservices(duh!)aroundtheWorld.Hehascateredtointernationaland
Philippinebrandsinhis2officialyearsintheASOindustry.HedoesmorethanjustASO,ashecaresabouthis
clients’brands.YoucancheckouthisASOandInternetMarketingPackageshere.
HerecentlyrevampedhisASOServiceswebsiteandhaspublishedanASOBookfordummies–checkitout!
AcknowledgmentandDedications
Mysincerethanksgofirstandforemosttomybelovedwife,MaraFranco,whohasbeenmyinspirationandmotivationforcontinuingtoimprovemyknowledgeinASOandmovemycareerforward.Sheismyrock,andIdedicatethisbooktoher.Ialsothankmywonderfulchildren:Marga&Teo,foralwaysmakingmesmileandforunderstandingonthoseweekendmorningswhenIwaswritingthisebookinsteadofplayinggameswiththem.IhopethatonedaytheycanreadthisbookandunderstandwhyIspentsomuchtimeinfrontofmycomputer.I’dliketothankmyparents,forallowingmetofollowmyambitionsthroughoutmychildhood.Myfamily,includingmyin-laws,havealwayssupportedmethroughoutmycareerandauthoringthisbookandIreallyappreciateit.IlookforwardtodiscussingthisbookwithmyfamilyatfuturegatheringsasI’msuretheywillallreaditsoon.
Firstofall,WhatIsASO?
Fortheuninitiated,ASOstandsforappstoreoptimizationanditreferstothepracticeofmakingyourappavailableforappstoresearchengineslikeAppleandGoogletoincludeintheirresultswhensomeonesubmitsasearch.Whenyousimplypublishanapp,thesesearchstoreswillgenerallyfinditandincludeitintheirmassiveindexofapps.Butyouwanttodomorethangettingindexedright?Youwanttomakesurethattheseappstoresassociateyourappwiththekeywordsthatyourcustomersandpotentialcustomersaretypingintothesearchfield,hopingtofindanapplikeyours.
OK,sowhatisBlackhatASO?
BlackHatreferstoaggressiveAppStoreOptimizationstrategiesthatcanormayviolatethesearchAppStore’sguidelinesandbestpractices.
Theprimaryrecognizabletraitofblackhatappstoreoptimizationisitsdisregardforusersanditsprimaryfocusonmanipulatingkeywordapprankings.
Mostcommonstrategiesincludeapptrafficboost,downloadsautomation,andkeywordstuffing.Thesearesaidtobeproventohelppositionlow-qualityappsintheAppStoresearchresults.
Eventually,theAppstores(iTunesandGooglePlay)caughtonandtackledblackhatpracticesbyupdatingtheirsearchalgorithms.Fromthenon,anappwouldbepenalizedbythemwhenusingblackhattactics.
However,therearestillblackhatstrategiesthatwork(you'lllearnmoreaboutitlateron)anditwillhelpyouskyrocketyourapp’sorganictraffic.
InChina,ifyoudon’tknowwhattheslangword“shuabang”means,youaredefiniteoutoftheloop.ItisthehottesttopicintheChinesemobilemarketingcirclenowadays.
ShuabangisanASOindustryandconsideredoneofthemosttroublinggangsofsystemgamerswhospecializedinprovidingBlackHatASOservices.Typically,theysellinstallsanduserratingstoappdeveloperstohelpboosttheirprofile.
ShuabangBlackhatMethodsforiOS
ShuabangpractitionershavecreatedmillionsofphantomAppleiTunesaccounts
Theyoffernewdownloads,ratingsorwhatevermeasurementsrequiredtomanipulatethenumbers.
Shuabangisasport,anditisn’tacheapone.Shuabangfeesstartat$1,500togetintoatop100list—atop10listingcostsasmuchas$10,000perday.Prettyexpensiveeh?
Whenyouhireaservice,thecompanyhireandsubcontract150to200agentswhowilllogintoiTunesusingtheShuabangcompany’smillionsofiTunesaccountstodownloadandreviewtheappsasoftenasisneededtofulfillyourorder.
Iftheyfailedtodeliver—beitdownloads,thedesiredrankingortheperiodoverwhichtherankingismaintained—yourmoneywillberefunded.Noquestionsasked.
Shuabangmethodsinclude:boostingratingsallatonceinjustacoupleofhours,doingitonaFridaytomaximizeexposureduringtheweekendsorspreadingitoutoveramonth,yankingratingsupwhenevertheyslip.
ShuabangBlackhatMethodsforAndroid
TheycreateWidgetstoautomaticallydownloadappsinordertogethigherrankingsinAndroidappstores.Also,it’snosecretthatmanyChineseInternetcompanieshavebeensecretlyinstallingapps,ormisleadinguserstouninstallcompetingonesonusers’PCsor,morerecently,mobileAndroiddeviceswithouttheirknowledge.
Theycreatethousandsof“Shanzhai”apps,spinoffsorknockoffs.Nomatterhowmanyusersthoseknockoffscanget,theycarryadsorhavein-apppaidofferings.Toattractusers,lotsofknockoffsusepicturesofsexymodelsasappiconsortakevariousshadytacticstotrickingusersintodownloadingthoseapps.
TheysecretlysideloadAndroidappsintousers’devicesthathaverats.OnecompromisedAndroiddevicemustbeverybusyatnightdownloadingallkindsofapps,openingthem,andthenuninstallthembeforetheirmasterswakeupinthemorning.Shadyopsgosofarastomakepurchaseswithusers’onlinebankingaccounts.
BlackHatASO-TheDarkSideofAppStoreOptimization
ThedarksideofASO,whendonecorrectly,canyieldstaggeringresults...inadditiontoahighriskof
gettingyourappbannedfromalltheAppStores.Someofthesetechniquesincludekeywordspamming
andboosting.
ManufacturingLinkPopularity
SamewithBlackhatSEO,linkpopularitytechniquesareaimedatimprovingyourapp'sbusiness.Mostly,
thisisdonetodestroyacompetitor'sbrand.
NegativeAppReviews
SomemarketersusecheapIndianlabortospamnegativereviewsonapps.Itisusedtotrytoruinthe
competitorsbrand.
EmailSpam
Lotsofhighmarginappsspamunknowingnewappdevelopersaskingforreviewexchanges.Some
peoplemayalsospamforacompetitortotrytodestroytheirbrand.
3WayLinkTrade
Somepeoplesetupreviewexchangesitesandhaveyouregistertotheirsitethatdoesnotreally
provideanything.Inexchange,youwasteyourtimereviewingtheirapps,expectingthatthey'llreturn
thefavor.Yeah,theremaybesomethreewaylinktradesthatarelegit,butmanyarenot.
ASOPropaganda
Oneofthequietestformsofso-called"dark"ASOisrumormongering.Bycreatinganappearanceof
authenticityforaparticulartacticormethod,anASOcaninfluencelesserASOstopursuethattactic.
Thisisespeciallyeffectiveonneworpart-timeASOs.Inacompetitiveworld,suchdiversionscansecure
exclusiveaccesstoopportunities,andcanbeverylucrative.
Takeforexamplepublic"ASOGuidelines"includingsuchthingsasbooksatAmazon,blogsorwebsites,
publicforums,andwikis.Byaggregatingacommunityofself-proclaimedASOstocontribute"expert
content",onecreatesanappearanceofauthority.AppmarketersorASOexpertsareanxioustodiscover
newmethodsorhackstomanipulatetheAppStorerankingsbecauseitprovidesthemwithsome
externalvalidationas"knowledgableASOs",visibletotheuninformedpublic.Consequently,that
consumingpublic,includingwanna-beASOs,aredeceivedintobelievingthatthetacticsandmethodsso
publicallydocumentedareaccurateandcomplete.
Infact,therealcompetitivetacticsareabsentfromsuchpublications,duetothesimplefactthatpublic
disclosurewouldpromptlyrenderthemineffective.Theconsumingpublicisblindtotheinherent
samplingbiasofthewiki(norealASOsecrets,norealcompetitiveadvantages).Insomeextremecases,
ASOsmaypublishsuchpublicASOdocumentsforthe"publicgood"onlyuntiltheyarecontent-richand
popularamongthenaive,atwhichpointtheownercanslapadsalloveritandmonetizedthatfree
contentforpersonalgain.ProfessionalASOsarewiseenoughtoalwaysinspectdisclaimers.
8ThoroughlyExplained"ASO"AppStoreOptimizationHacksthatworkin2016
TherearemanyarticlesonlineandinfohubsthatofferyoualltheverybestadviceonAppStore
Optimization,theicons,screenshots,thetitle,competitors,therightwaytowriteanappdescription
this,oh,blahblahfishpaste!
Inreality,wearealljustlookingforthathack,right?That“onebuttonfixesitall”thing.TheASOhack
thatdefiestheneedforyoutobearocketscientist.Wewantthatgratification.Whileitmaylookas
thoughIamdefeatingtheendsofjusticehere,orthatthiswitcherisrevealinghisdarkmagic,thefactis
thatthesedirtylittlehacksaretotallywithinyourcontrol.Totally.
Sohereitis,thelowdowndirtyASOhackguide:
1)ReverseEngineerCompetitors'AppDescription
Theinternetisaplacewhereyoucanlearnfromthemistakesandsuccessesofothers.Manypeopletry
toreinventthewheelwhichisoftenacompletewasteoftime.Mostonlinestrategiescarriedoutby
successfulASOexpertsleaveatrail.ThismeansyoucanfindasuccessfulonlineASOcampaignand
easilyreverseengineerit.
Mostsuccessfulappshaveagoodandwell-crafteddescription.Thisresultstoahigherrangeofsocial
signalsthatindicatethatit'sasuccess.Alargenumberofpositivecommentsandsharingonvarious
socialmediaplatformsisaclearsignthatyourcompetitor’scontentstrategyisworking.
2)DriveTrafficThroughLessCompetitiveASOKeywords
ThequalityandrelevanceofyourkeywordstoyourappcontinuestobeahugefactorinsuccessfulASO
ormarketingcampaigns.Thereare2waystoeffectivelydothisin2016-youneedtofocusonlongtail
keywordsandtrendingnewsandeventsinanindustryorlocality.
3)LongTailASOKeywords
Itmaynotbepossibletorankhighlyforshorter,morepopularkeywordsintheappstoresearch
engines.
However,longtailkeywordscanbringyouhugeamountsoftrafficwhenthisstrategyisimplemented
correctly.SimplewaysIhaveachievedthisinthepastincludeusingtherightkeywordtools-google
play,googletools,Mobileaction,andSearchman.Longtailkeywordsgivethosewithfewerresourcesan
opportunitytogettrafficlargercompetitorsignore.Inmostcasesthetrafficgeneratedthroughalong
tailkeywordstrategyismoretargetedthanhighlevel,expensivekeywordstoo.
4)PiggybackonthepopularityofthelatestNewsandEventsinanIndustryorLocation
Workinginanindustryornichewhichprovideslocal,nationalorinternationalupdatesonaregularbasis
givesanappowneranopportunitytorankhighlyforpopularkeywords.Byusingthekeywordsfoundon
news,trendorevent,it’spossibletopiggybackonthepopularityofthelatestnews,trendsandevents
associatedwithyourapp.
Thisresultsintrafficcompetitorsmaynothaveconsidered.
5)UseImagesandVideoMoreEffectively
Thepopularityofimages(iconsandscreenshots)andpromotionvideowillcontinuetoincrease.These
formatsshouldbeusedtopre-sellappsinthecomingyear.Encouragingmorelikes,shares,tweets,pins
andothersharingactivitieswillbeessentialasmorepeoplerealizehowpowerfulthesevideosand
imagesare.
Morecompetitionwillexistonlinethisyear.However,usingthehacksandinformationI’vedescribed
abovehasthepotentialtoimprovetheASOactivitiesofbusinessesandonlinemarketerswhowishto
increaseapptrafficinthenexttwelvemonths.
6)CollaboratingwithclientsmoretoleveragedigitalPRopportunities
AnASOstrategythatwe’vebeendevelopingandimplementingmoreandmoreatGamesGadgets&
GizmosiscollaboratingwithourclientsmoretoleveragedigitalPRopportunities.FolksinASOhave
beentalkingaboutthesimilaritiesbetweenPRandASOforsometimenow(indeeddidI,severalyears
back),butnotallunderstandhowtothinklikePRsdoandhowtospot(orgenerate!)opportunitiesfor
pressattention.Someofthemostvaluablelinksyoucangetarefrommainstreammediaandnews
websites–theselinksaregreatforASOaswellasreferraltraffic,brandawarenessandtrustsignals.‘PR’
isgreatbecauseitcanmeananumberofdifferentthings,atleastoneofwhichwillberightforyour
business;
-Newsflow
-Interviews
-Internalcustomerdata
-Surveys
-Industrypress
-Mediarequests
-Linkbait
-Newsjacking
-Andsomuchmore
Whetherstartingsmallwithsmalltimebloggers,locally,industryornichepublications,orgoinginfora
bigfishintryingtomakenationalandinternationalnews,PRisagreatwayofacquiringvaluable,
trustedandrelevantlinks.
Whateveryourstrategyorapproach,myrecommendationwouldbetotryandpushtheboundariesof
creativity,tomakeyourangleashookableaspossible–therearemanyotherPRsandASOexperts
doingthesamethingallday,everyday,soyourideasneedtobecreative,haveahookandbeableto
cutthroughthenoise.Don’tmakeyourusershappy,makethemecstatic;don’tmakethemangry,make
themfurious;don’tmakethemsmile,makethembellylaugh!
7)EgoBaitingisaverysimple,fastandeasytoexecuteASOstrategy
Egobaiting,asthenamesuggestsistoboosttheegoofanappownerwiththeintentionofreceivinga
backlinkintheprocess.ThiscanbeaccomplishedbysimplycomposingaTop10orTop20orevenTop
50ASOexpertsortopappsblog.EgoBaitingisaverysimple,fastandeasytoexecuteASOstrategythat
willallowanyappinanynichetogainlinksfromimportant,authoritativeandrelevantsitesorsocial
mediaoutletswithinthesameindustry.
Simplywriteaboutthetop10appsthis2016ortopASOexpertsandranktheminorderofbrilliance.
Includealinkifyouwishtoeachblog,publishthepostandthensendanemailtoeachappownersor
ASOexpertstoletthemknowofyourpostsothattheycanstroketheirownegolevelsandsharealink
tothepostontheirappandsocialmediaprofiles.
Youcantakethisapproachabitfurtherifyouwishbymakingyourpostintoanawardscelebrationand
physicallysendingeachappownersorASOexpertsareasonablypricedawardinthepost.Thebacklinks
willfollowandtheserelevantauthoritativelinkswillgiveyouagradualriseinorganicsearchtrafficthat
willjustkeeprisingandrisinginthelongrun.
8)Focusonlongtailkeywordsthatconverted!
It’sasimpleconcept,butmostoftenoverlooked:buildyourstrategiesaroundlong-tail,novolumeASO
keywordsthatyouknowhaveconverted,insteadofbuildingstrategiesbasedsolelyonkeywordswith
themostsearchvolume.
Howtodoit(part1):Therearetwoapproachesyoucantake.First–doyouhaveanyhistoricaldata
priorto(notprovided)?
Foroneofmyclients,wehadbeencreatinganASOstrategyaroundtheirhighestvolumetargetterms
anditdrovetraffic,butnoneofitconverted(fail!).
So,weflippedourstrategy,andinsteadpulledayears’worthofdataonlyontheorganickeywordsthat
actuallyresultedinaconversionandcreatedcontentbasedonlyontheseterms.
Wedidthisdespitethefactthatthesetermsshowednomonthlysearchvolume(accordingto
MobileAction)anddroveonlyahandfulofsessionseachmonth.
Theresult:ThenewASOstrategywedevelopedandimplementedbroughtinalittletraffic,butnearly
allofitconverted!
Howtodoit(part2):Whatabout2016whenyoudon’thaveorganickeyworddatafromAppleand
Googleanymore?!
Ofthekeywordswefoundthatconvertedforourclients,theyallhadthesesimilartraits:
Theywereverylongtail:containingatleast5to7wordswithinthesearchquery
Theywerethislongbecausetheywereoftenintention-basedandsemanticsearches(e.g.someone
speakingtheirqueryintoamobiledevice‘howtodo…,wheredoI…,bestplaceto…’,etc.)
Becausevisitorsweresearchingforsuchcomplexterms,theywereoftenfurtheralongintheconversion
funnelandasaresult,morelikelytoconvert!
AlthoughAppleandGoogleclaimthatthesetermshavenovolumeandyoucanfindthesehighvalueno
volumetargetkeywordsforyourownappbydoingthefollowing:
Exportyourqueriesreport
UsetheLENfunctioninExcelandpullthecharactercountforeachquery
Narrowdowntoonlysearchqueriesmadeupofatleast20charactersormore
OrganizethisnarrowedlistfromA-Ztofindcommonthemes(forexample:howdoI…,wheredoI…,I
wantto…,etc.)
Then–developyourASOstrategyaroundthesethemes!
HAVENOFEAR!EventhoughmostofthesetermswillshowlittletonosearchvolumeinMobileAction,
theyarepotentiallylikelytobringinatleastsometrafficthatwillhaveamuchhigherintentionof
converting.
Enjoyhavinglesstraffic,butmoreconversionsandmoremoney!
AppStoreOptimizationHack-ASOKeywordBooster(iOSOnly)
Hieveryone–thisismeagain.Today,IamgoingtotellyouaboutanewASOhackI’mreallyexcited
about-theASOKeywordBooster.
Fortheuninitiated,ASOstandsforappstoreoptimizationanditreferstothepracticeofmakingyour
appavailableforappstoresearchengineslikeAppleandGoogletoincludeintheirresultswhen
someonesubmitsasearch.Whenyousimplypublishanapp,thesesearchstoreswillgenerallyfindit
andincludeitintheirmassiveindexofapps.Butyouwanttodomorethangettingindexedright?You
wanttomakesurethattheseappstoresassociateyourappwiththekeywordsthatyourcustomersand
potentialcustomersaretypingintothesearchfield,hopingtofindanapplikeyours.
That’swhereourASOKeywordBoostercomesin.Ithelpsyouboostyourkeywordrankingsforyourapp
andwillhelpyougetthehighestqualitytraffic.I’msoexcitedaboutthisbecauseI’vespentalotofmy
careerhelpingappownersanddevelopersdeploythesepracticesontheirappstobringinmorehigh-
qualitytraffic,soI’mpassionateaboutbringingthistoyouguys!
HowASOKeywordBoosterWorks
1.It´sverysimple,basically,youjustneedtoselectakeywordthatyouwanttoimproveitsranking.You
candothisbyusingSensortower.Afreeaccountwilldo.Justaddyourapp,gotoAppStore
Optimization>keywordrankings,andselectakeywordthatyouwanttopromote.
Inthiscase,weusePicLabToolkitMXasourexampleappandstraightenasourmainkeyword.
2.Whatwe'lldonextistoopeniTunes(ifyoudon'thaveitinstalledyet,youcandownloadithere).You
neediTunesaccountsbecauseweneedtodownloadtheappusingthekeywordthatwewantto
promote(straighten).Don'tworry,afewdownloadsperdaycanincreaseitsranking.IfyouwantiTunes
accountsthatyoucanuse,[email protected]'snotforfree,though.Iam
sellingitfor$1/account.Anyway,weneedtodownloadtheappatleast20xadaytoboostitsranking.
Again,weneedtousethekeyword"straighten"tolocatetheapp,anddownloadit.
3.Youmaydownloadtheappasmuchasyoucan,onadailybasis-don'tworrythishackissafe.Your
app'skeywordrankingwillsoonimproveafteracoupleofdownloads/days.Seebelow:
Bytheway,Ialsodidthesameonthekeyword"wrinkles."
Note:Resultsmayvary,andofcourseyourcompetitorswillfightback.Forsure,thePerspectiveCorrect
appownerwillbepissedandwillimplementhis/herownASOstrategytoreclaimitsranking.
ASOKeywordBoosterFAQs
IsitSafe?
Yes,totallysafe.
RealAccounts?
Yes,theseare100%realaccounts.Infact,ithasbeen100%safeandtestedonthedeveloperaccountI
havebeenusingforthisforover6months.
HowlongwillIbeontop?
Dependsonhowmanydownloadsyouwillinvest-themorethebetter.
iPhoneoriPad?
Youchoose.Worksinboth.
AppStoreOptimizationHack-MaximizeYourFreeSensortowerAccount
AhigherAppStorerankingforyourchosenkeywordsmakesiteasierforpeopletofindyourapp.In
turn,thisbringsyoumoredownloads.
Today,IamgoingtoshowyouhowcanafreeSensorToweraccounthelpyoufindthebestkeywordsfor
yourapp.
HowToUseSensorTower(FreeAccount)forSelectingKeywords
OneofSensorTower’svaluablefeaturesistheAppStoreOptimizationsection.It'sdesignedtohelp
userstargetastrongsetofkeywords.
Withonly100charactersavailableforthekeywordsfieldintheAppStore,eachcharactercounts.
SensorTowercanprovidetechnicalrecommendationstopreventyouneedlesslychasingunnecessary
keywords—forexample,keywordsinyourapp’stitle,orpluralvariationsofkeywordsyoualready
target.
Itwillalsotellyouifyouhavecharactersfreetoincludemorekeywords,allowingyoutomakethemost
ofwhatyouhaveavailable.Moreover,itwillevenrecommendkeywordsyoushouldtarget,andprovide
somesuggestionsthatyoumightnothaveconsidered.
However,Sensortower'sstartingpriceof$79permonthisnottobesneezedat,butifyou’rereally
lookingforahighlyeffectivetooltohelpwithyourAppStoreoptimization,thenit'swellworththe
investment.
Butifyou'rebudgetistight,andyou'restillintheprocessofbuildingyourprofileasanASOconsultant,
thenthismighthelpyou.
IfyourSensortoweraccountisfree,there'salimitonthenumberofkeywordsthatyoucansearchfor
rankings(8keywordsperdayIthink).ButIhavefoundatrick.Iusedtocheckkeywordrankingsinthe
KeywordRankingssection,butnotanymore.Youonlyneedtousethisfeaturewhenyoualready
launchedyourapp,andyouneedtoknowhowwellyourankedonthekeywordsthatyouhavechosen.
Butifyouarestillinthekeywordresearchingphase,youcancheckyourkeywordsusingtheKeyword
Optimizationsection.Why?Youcancopyandpasteasmanyaskeywordsyouwantinthekeywords
fieldanditwillprovidethesameresults.Seethepicturebelow.
Then,youcanselectyourbestkeywords.WhatIdoisIselectthosewithlow-mediumcompetition,and
goodrankingscore.Ialsotakeintoconsiderationthenumberofappsusingthekeyword.Ifit'smore
than1,500,Iditchthem.
Then,I'llhighlightthekeywords,CTRL+C
Pasteitintoaspreadsheet.
DeleteColumnsBandC
Andyounowhaveagoodlookingkeywordresearchreport.
NextisIselectallmykeywords
CopypasteitinaWordDocument
PressCTRL+H,tofindandreplace(^pwith,)-thiswillshowyourkeywordsinthefollowingformat:
keyword1,keyword2,keyword3,....
EndResult:
IcannowcopyandpastethesekeywordsintheCharacterCountOnlinetextboxsoI'llget100
characterskeywordssetforUS,SP(Spain),ifit'smorethan200,IcanaddalocalizationforCA-EN,
Australia,ortheUK.Cooleh?
IhopethatthesesomewhatoutlandishASOtipshaveprovidedsomeusefulinsightsandprovidedyouas
areaderwithsomethingtothinkaboutafterwards..Ifyou’vehadothercooltipsorhacksinusing
SensorTower,I’dlovetohearfromyouinthecommentssectionbelow.Similarly,ifyouprefera
differentAppStoreOptimizationtool,letmeknowwhichoneandwhyyouthinkit’sthebetterchoice!