aso hacks: app store optimization cheat sheet
Post on 11-Sep-2014
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Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com Get a copy of our eBook Mobile App Growth Hacks http://www.serenityappsolutions.com/mobile-app-growth-hacks/TRANSCRIPT
ASO Cheat Sheet
ASO Hacks
Friday, October 11, 13
App Store Optimization simply means that potential users are actually able to find your
app through search (keywords, app name etc)
AND
That you’ve done everything possible to
persuade the potential user to buy your app once they’ve found it.
(Icon, screenshots, description etc)
Definition
Friday, October 11, 13
Icon
Name
Screenshots
Description
Pricing
Ratings
Keywords
App Store Optimization simply means that potential users are actually able to find your
app through search (keywords, app name etc)
AND
That you’ve done everything possible to
persuade the potential user to buy your app once they’ve found it.
(Icon, screenshots, description etc)
ASO
Friday, October 11, 13
App Store Algorithm
• App Name and Title
• Keywords
• Company Name
• Download Volume and Velocity
• Revenue
• Ratings
Other Factors?EngagementUninstalls
SizeSocial Mentions
Friday, October 11, 13
Icon Advice from Apple
• Focus on a Unique Shape
• Carefully Select Colors
• Avoid Using a Photo
• Avoid a lot of Text
• Accurately Portray Materials
• Be Creative
Beautiful and Instantly Recognizable
Friday, October 11, 13
NameChoose a name that gives
the user a clear idea of what your app does
Don’t use special characters
Don’t use a name or part of a name that’s already on the
app store
Use sentence-case
Be sure to test out how the app name appears when viewed on the different
devices and when paired with your icon
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Name: Killer Combination
Choose an App name that is not only clear, but clever and catchy
AfterLight
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Description
First 3-4 lines the most important part of your description
•Elevator Pitch•Social Proof•App Benefits and Features•Call to Action•About Us
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Screenshots
DoKeep screenshots beautiful and cleanHighlight the selling points of your app
Include brandingUse text captions
Showcase any awardsCreate emotion
Show how your app worksUse a graphic designer if you aren’t one
Make a good product
Don’tUse redundant screenshotsShow alerts in a screenshot
Present too many ideas at onceUse screenshots that don’t convey any meaning
Show ads in a screenshotMake the focal point too small
Have negative space in your screenshotsBe afraid to try something new
Friday, October 11, 13
PricingPricing Models
Free
Paid
In App Purchases
Lite or “Freemium”
Most Lucrative
Free with In-App-Purchases
Subscription
Continue to play with prices to find out what will bring
you the most downloads/
revenue
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Ratings• Ratings and Reviews are extremely important to
your app’s success: • Reviews are a prominent feature on the
app placards• User’s are paying more and more
attention to ratings and 95% read the reviews before buying an app
• Apple factors ratings into their search and ranking algorithm
Friday, October 11, 13
The Keyword Optimization Process
“...and that in simple terms, is how you increase your search ranking in the App
Store”
Friday, October 11, 13
Step 1: Research your target market AND successful competitors
Step 2: Compile a comprehensive list of words that are relevant to your app
Step 3: Find and add untapped keywords to your list
Step 4: Rank your list from the most relevant keywords to the least relevant
Step 5: Finalize Your Keywords
Step 6: Format Keywords for Submission
Step 7: Submit Your Keywords
Step 8: Actively Monitor Your Keywords/Search Phrases and Update as Needed
The Keyword Optimization Process
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Keyword Formula
Low Competition + High Search Volume + High User Value
= App Downloads
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• Be quick to update your app with new keywords if you find you aren’t ranking for the one’s you’ve submitted. Remember, there is going to be a period of trial and error.
• Don’t forget to track your search “phrases”. You might not rank for a keyword in the phrase, but rank well for the phrase itself
• As your app gains popularity and achieves ranking, start swapping out keywords to target higher traffic keywords.
• It’s an ongoing process. The keywords that are converting today might not convert for you 3 months from now
• Continue to track and analyze your competitors
• Consider optimizing your keywords and updating your apps for the holidays (Christmas, Thanksgiving, Superbowl etc)
Keywords: Going Forward
Friday, October 11, 13
IconNameScreenshotsDescriptionPricingRatingsKeywords
App Store Optimization simply means that potential users are actually able to find your
app through search (keywords, app name etc)
AND
That you’ve done everything possible to
persuade the potential user to buy your app once they’ve found it.
(Icon, screenshots, description etc)
ASO
Friday, October 11, 13
Friday, October 11, 13