asne twitter presentation
DESCRIPTION
This is a draft of my slideshow for ASNE webinar on Twitter. Interested in your suggestions.TRANSCRIPT
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Leading Your Staffinto the Twitterverse
Steve ButtryInformation Content Conductor
Gazette CommunicationsASNE, April 7, 2009
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Thanks, @chhall
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Why spend time with Twitter?
1. It improves your journalism2. It connects you with the community3. It changes your newsroom culture4. You can use it quickly5. It shows staff that you are learning and
changing, too
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How Twitter helps journalists
1. Quickly locate eyewitnesses & participants in breaking news
2. Connect with sources, journalists3. Monitor community discussion4. Promote content5. Write tight (no lead longer than a
tweet)
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How do I get started?
1. Open account2. Be sure to fill in bio, location, picture3. Decide how to use with cell phone4. Follow some people5. Start Twittering
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Twitter lingo
1. Tweet, an update (noun or verb)2. Tweeps, your followers3. Retweet, to pass on a link or thought
(can be quote, paraphrase, starting point)
4. Tweetup, a physical gathering of tweeps
5. Fail whale, over-capacity graphic
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Twitter basics
1. 140-character limit for tweets2. Attribute (“retweet”) with “RT
@name”3. Direct-message (DM) for private
communication4. Compress links: tinyurl, is.gd. bit.ly 5. #hashtags for topics groups discuss
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Your first week on Twitter
1. Tweet about 10 times/day2. Follow about 10 more people/day3. Twittercast an event4. Reply to some tweets (“@name” or
click arrow)5. Direct-message some tweeps
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What should I tweet about?
1. Link to a new blog post2. Link to your staff’s best work today3. Retweet (with a comment) a link from
a colleague4. Reply to someone from your
community5. Tweet something insightful or funny
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Editors* to follow
1. @johnrobinson (Greensboro News & Record)
2. @chriscobler (Victoria Advocate)3. @kirklapointe (Vancouver Sun)4. @jacklail (Knoxville News Sentinel)5. @stevebuttry (Gazette Communications)* Actually, 4 editors and a conductor
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Journalism academics to follow
1. @jayrosen_nyu 2. @jeffjarvis3. @macloo (Mindy McAdams)4. @sreenet (Sree Sreenivasan)5. @wmacphail (Wayne MacPhail)
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Journalism bloggers to follow
1. @ryansholin2. @paulbradshaw3. @michelemclellan4. @nextnewsroom (Chris O’Brien)5. @agahran
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Reporters to follow
1. @rsylvester (Ron Sylvester, Wichita Eagle)2. @DM_in_the_PM (Daniel P. Finney, Des
Moines Register)3. @bydanielvictor (Harrisburg Patriot-
News)4. @gazettemojo (Jeff Raasch,
GazetteOnline)5. @mollyr (Molly Rossiter, Gazette)
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Follow some locals
Search in Twellow or search windowFive I follow from Cedar Rapids, IA1. @hidama (student and twaddict)2. @jenneumann (marketer)3. @jbonewald (Presbyterian minister)4. @Robin_Tucker (real estate agent)5. @christianfong (young business leader)
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Ways for journalists to use Twitter
1. Follow people on the beat (put their feeds on beatblog)
2. Crowdsource (“Does anyone know anything about …?”)
3. Story ideas (ask, monitor chat)4. Connect with eyewitnesses5. Drive traffic to blog posts, stories
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Examples from Iowa Friday
1. Click trends2. Search hashtag #iagaymarriage3. @tdorman from Supreme Court, press
conference4. @DM_in_the_PM from rally5. @dianeheldt from court
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Twitter examples of breaking news
1. Binghamton shooting (Breaking Tweets)2. Airplane incidents (Hudson, Denver,
DFW) 3. Fargo flooding4. OK tornadoes5. California earthquake
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Twitter twists
1. Tweetbeep & Tweetscan2. Facebook app3. Publish24. TweetDeck (& other apps)5. Twtpoll
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Ethical considerations
1. How do you identify yourself?2. Separate personal and professional
Twitter feeds?3. How do you verify?4. What language is acceptable (WTF)?5. What, if any, opinions are OK?
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Now for some advice from your peers
ASNE Twittering panel:Tweeting live: @Cyndi_Brown,
@amestribeditor (Alexandra Hayne), @kirklapointe, @jeremymcbain, @newsdame (Marci Caltabiano-Ponce), @tcallinan (Tom Callinan)
Tweeting earlier in the day: @GerryKern, @johnrobinson, @chriscobler
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Now for some advice from your peers
1. My Twitter stream2. Search for hashtag #ASNE3. Search for terms4. CoverItLive5. Individual editors’ Twitter streams
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Wrapping up
• These slides at slideshare.net/stevebuttry
• Follow me on Twitter: @stevebuttry• A handout for this webinar, links to
Twitter help, links to journalists on Twitter, advice from Andria Krewson of Charlotte Observer on my blog: stevebuttry.wordpress.com
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Blatant plugs
• I can bring API’s Upholding and Updating Ethical Standards seminar to your newsroom, press association or a university
• Handout on “Journalism Ethics in Social Networks” on my blog
• Liveblogging webinar for ASNE April 21
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Some final advice
From @mathewi (Globe and Mail):Don’t answer, “What are you doing?” Answer, “What am I thinking?”
And from @stevebuttry:“What do I want to know?”