asmc business evaluation boot camp 8.12
DESCRIPTION
Opening keynote for the Apple Specialists Marketing Conference. Chicago 8.12TRANSCRIPT
The Seven C’s of Leadership
1. Character2. Courage3. Communication4. Collaboration5. Competency6. Compassion7. Contribution
Character
The Leadership Challenge by Kouzes and Posner
I want a leader who will:
Tell me the TRUTH. Has a clear vision for
where we are going. Has the skills to get
us there successfully. And is excited about
going with me.
Courage
TO THINK BIG TO BE BOLD
To speak the TRUTH TO MAKE GREAT THINGS HAPPEN
To be… Vulnerable
Ask GREAT questions…
Communications
and LISTEN!
Collaboration
Competency = a commitment to LLBooks
Book summaries
Audio books
Audio book summaries
Training DVDs
Seminars
i-Tunes U
Pod casts
Blogs
TED.com
BigThink.com
Focus me
Know me
Care about me
Hear me
Help me feel proud
Equip me
Help me see my value
Help me grow
Help me see my importance
Compassion
Gen X Y and C/Z
RespectFreedom
Life-balanceAccomplishment
AppreciationMeaning
Contribution
Survey Results 21 completes
Survey Results
• Clear vision for growth: 68% NO
• Clear and specific performance measures: 68% NO
• Open, honest, robust communication: 77% YES
• Trust in employees: 81% YES
• Sense of urgency: 64% NO
• Superb customer focus: 88% YES
Survey Results
• Best people: 50/50
• Quality products and services: 78% YES
• Key leaders are an effective team: 50/50
• High levels of accountability: 50/50
• We have a dashboard of key metrics: 72% NO
• Praise and recognition: 62% YES
Survey Results
• Disciplined Execution: 50/50
• Optimistic about the future: 80% YES
• Committed to the business: 97% YES
Biggest Challenges
• Apple Store expansion / competition
• Managing change
• Accountability / Ownership Mentality
• Finding talent
• Vision for profitable growth
Apple Store expansion / competition
VD x DE = USP
Managing Leading Change !!!!Irresistible Case for ChangeGuiding CoalitionNew ProcessesSupport / trainingSmall Wins
Accountability
MPS Margin Per Sale
Talent
Customer Service
Customer Retention
Visibility drives Accountability
Accountability Drives Engagement
Employee Engagement Drives Customer Engagement
www.blog.johnspence.com
Best Practices: Talent• Create a pipeline of talent into your
company.
• Hire for attitude – train for skills.
• Train people how to interview.
• Use team interviewing.
• Use a focused competency model.
• Use numerous types of testing.
• Do a thorough reference check.
• Make sure they really want to work for you.
• Hire slow – fire fast.Make “Hiring Right” a core competency!
Vision
THANK YOU
If you have any questions at all please do not hesitate to send a note or call. My email address is: [email protected]
My twitter address is: @awesomelysimple
Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com
Lastly, these slides have already been uploaded to:www.slideshare.net/johnspence