Social Media: LinkedIn II

Using LinkedIn in Real Life

Wendysoucie.com & jpcullen.com

Agenda

• LinkedIn profile attributes you must have• Using advanced search functions to find clients

and business partners • The POWER of joining groups • Top 10 Quick Tips • Real Examples• Best Resources

Quick Poll -LinkedIn Users

Top features: Groups (93%), people search, company search, network updates (74%)

for the best networking results.

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standout

Make your social media profile

Before you connect

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The Profile Is:– Your Identity on LinkedIn

MARKETING-ORIENTED Focused KEYWORDS Attract others

Profile must have’s

• Headline

• Summary

• Keywords

• Recommendations

Personal Branding

Company Branding

Header/Headline

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Your sound bite – 120 characters avail.– Use advanced search

Advanced Search

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Public Profile Top Area

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Summary of information

Website(s)

Create a Personalized Public Profile URL

Experience and Education The Past

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Experience− What the company does− Who you sell/sold to− Where you provide your

services− Your role

Education

Additional Information

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Websites- Customize!

Interests- use commas

Groups and Associations- use commas

Advanced strategies

• Search friendly profile

• Applications

• Network growth

Summary and SpecialtiesPast and Future

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Summary Section (most important for search)

– State your perfect client– Industries– Locations, territory– Encourage what?

Specialties Subsection

– Commas important

Slideshare.net

• Create slide set for your brochure

• Add application to LinkedIn profile

• Note: if posting online, make sure you clean up – Copyrights

– Images

– Attribution

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Slideshare.net

Find prospects

• Browse networks

• Viewers of this profile also viewed

• Join groups where customer are members

• Review company profiles of customers

© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

Groups

• Look for super groups– to expand network and geography

• Be an Expert– Answer questions

– Share knowledge and news

• Watch discussions

• Geography is important

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Top Groups on LinkedIn

Answer questions

• What does answering questions get you.

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Reality Check• Status update

Status /Network Update Ideas

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• Link to recent blog posts - others (60%) and yours (40%)• Link to a newsworthy web posting or news item• Provide a great “quote of the day”• Offer a brief piece of advice• Suggest a great YouTube video• Invite people to connect with you on Twitter/Facebook• Share an important announcement• A link to an article in which YOU were quoted• Update contacts on recent results and key activities• Share some of your volunteer/civic activities

Top Tips Summary

• Use event function to target people to meet• Use URL shortener (bit.ly best features)• Summary – perfect customer• Include region / territory in specialties• Answer questions in groups• Contact group managers• Organize live event for group• Teach a few clients on LinkedIn use

Real Examples

• Promotion of event

• Getting face to face meetings

• Getting access to decision makers for RFP

• Expansion into larger regions – international

Best LinkedIn Resources

• Books– Rock the World – Mike Oneil (Newest)

– How to Really use LinkedIn – Jan Vermeiren

– Now I’m on linkedin now what Jason Alba

– LinkedIn for Dummies

Blogs

• LinkedIn - http://blog.linkedin.com• Integrated Alliances

http://www.integratedalliances.com/blog• Jason Alba http://jasonalba.com/blog/• LinkedIn Strategies

http://www.linkedintomarketing.com/blog• Interactive Insights Grouphttp://www.interactiveinsightsgroup.com/blog

Twitter

• Hashtags– #linkedin

– #iasocialmedia

– #in

– #smbmad

Local LinkedIn Groups

• Local– Linked n Middleton

– Business Connections of Greater Madison

– Social Media Breakfast – Madison

Kevin Hickman, CPSM

• www.jpcullen.com

• Kevin.Hickman@jpcullen.com

• 608-757-6794

• www.linkedin.com/in/kevinhickman

Wendy Soucie

• www.wendysoucie.com

• www.Xeesm.com/wendysoucie

• 608-225-1985

• www.linkedin.com/in/wendysoucie