asirys brand guidelines

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    BRAND GUIDELINES

    Asociaia Asirys Super Tineri 2011

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    Introduction

    On February 26, 2009, The NGO SUPER YOUTH (ASIRYS) is legally created. But, the organization unctioned through theprojects undertaken or the community since June 2008; initially unctioned as an in ormal group o young people.

    Why SUPER YOUTH? Because SUPER is a word used by young people to describewhen good things happen, and youth because the organization is ormed by youngpeople or people with young spirit.

    Why ASIRYS? ASIRYS is an acronym ormed rom the initials o the key values thatour organization promotes: Attitude, Solidarity, Involvement, Responsibility, Youth,and Success.

    The aim o the SUPER YOUTH ORGANIZATION (ASIRYS) is to support the progress o the community on all levels through theinvolvement o all the available resources. The objectives o the organization are diverse and they are trying to implement theprinciples promoted by UE.

    By 2011 the organization mobilized almost 250 volunteers, but currently there are 40 active volunteers. The organizationSUPER YOUTH is always in contact with the young people through the undertaken projects and it continues to attract themto volunteering and non- ormal education.

    The organization came into being as a response to the social and economical problems aced by Targu Frumos, issues thatdirectly a ect the young people. For this reason, the aim and objectives o the association doesnt ocus on only one problem,but on the sustainable development o the whole community.

    In the uture the organization intends to expand nationally and internationally. Until then, through SUPER YOUTH, we want tocreate a model o good practice rom the city o Targu Frumos, so that it can be mentioned in the study cases o the specialistsas being the city that was trans ormed in a success ul community by the young people, through volunteering.

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    A brand is only as strong as the consistency o the communications materials that convey it. Messages that deviate rom thebrand essence will be con using to the audience.

    They will weaken or muddy the brand. (Imagine i Nike didnt dictate how its advertisers and sponsors used the o fcialswoosh logo)

    WHY DO WE NEED A BRAND GUIDELINES?

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    DESIGN ELEMENTS

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    THE MAIN LOGO

    Pantone 376 C

    Pantone Process Cyan C

    Pantone Process Cyan C

    Pantone 356 CPantone Orange 021 C

    Pantone 258 CPantone Process Cyan C

    Pantone 7462 CPantone 485 C

    The main logo consist o Six abstractions which represent youth, action and movement. Supported by two important wordsSUPER TINERI and ASIRYS both are also a logo each one can be used separated, ormed by seven colour each onerepresent the values that the organization promotes. Each word should not be used with di erent colour or distort.

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    THE SUPPORTING TEXT

    The SUPER TINERI and ASIRYS, can be used as a logo, separately or together as a word, the idea is in order to use this asstickers or as a stamp.

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    To protect the logo, this area is represented by the X this ares is 1cm or each side. This area must be respected on the mainlogo. The minimum size should be 5 cm. on Width side, theres no a maximum size.

    DELIMITING AREA

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    The area or the support text is 5 mm.

    DELIMITING AREA

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    The main logo can be printed with one ink (blac) in two di erent ways, this can be used on T-shirts or another kind orpromotional. The way to used the support text as a logo is show below and in the same way can be printed with black ink.

    VARIANT OF THE LOGO

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    VARIANT OF THE LOGO

    The main logo can be printed with one ink in this case can be printed with one o the 7 pantones, in the same way the supporttext used as a logo can be printed.

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    VARIANT OF THE LOGO

    The main logo can be printed with one ink in this case can be printed with one o the 7 pantones, in the same way the supporttext used as a logo can be printed.

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    THE TYPOGRAPHY

    The typhography or the word ASIRYS is Copperplate Gothic Bold , this typography is only or this world

    The typography or the word Super Tineri is Budhand Bold , this typography is only or this word.

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    HOW TO USE THE BRAND ON THE LETTERHEAD

    The main logo can be used as screen the percentage o eachPantone is 15%.

    Pantone 376 C 15%Pantone Process Cyan C 15%Pantone Orange 021 C 15%Pantone 485 C 15%Pantone 7462 C 15%Pantone 258 C 15%Pantone 356 C 15%

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    HOW TO USE THE BRAND ON THE BUSINESS CARD

    For the business card exist two option, use the traditional size 8 x 5 cm. (a) or 8 x 3 cm. (b) in both cases theront side is or the In ormation about the person and the back or the logo (a) or the support text as logo, but

    in the second case the In ormation about the Organization will be on the back side, let the ront side just or thein ormation about the person.

    a)

    b)

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    HOW TO USE THE BRAND ON A T-SHIRT

    The main logo it going on the ront side o the T-shirt in ull colour, on the back o the T-shirt on the top the wordASIRYS as support logo and the words Super Tineri and Super Voluntar in vertical covering the lenght o the back

    side o the T-shirt.

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    HOW TO USE THE BRAND ON A T-SHIRT

    This a sample o how can be use the main logo and the supporting text on a T-shirt., the colour must be similaras one o the 7 Pantones, in case to not fnd the exactly colour.