asics shoe presentation
TRANSCRIPT
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By:
Melanie Vu
Hannah Duke
Patrick Rene
Courtney Alexander
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Background Information • Onitsuka Co., the earlier name of ASICS, was
founded in 1949 by Kihachiro Onitsuka, a Japanese man who noticed a need for children’s athletic shoes during the years following World War II.
• Onitsuka began by making basketball shoes in his living room.
• Onitsuka was an advocate of "bringing up sound youth through sports.”
• He changed the company name to ASICS in 1977.
• The name “ASICS” is the acronym of the Latin phrase “Anima sana in corpore sano” which translates to “a sound mind in a sound body.”
• ASICS headquarters are located in Kobe, Japan.
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• Impact Guidance System-
Improves the ability for the foot to make its natural heel strike to toe-off motion.
• Guidance Trusstic System-
Helps to improve the movement of the foot and provides mid-foot structural reliability
TREAD
SUPPORT
Characteristics of ASICS Shoes
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• FluidRide-
The shoes have a mixture of bounce back and cushioning components with less weight and great durability
• Gel cushioning in front and back-
Helps to lessen the shock during the impact and toe-off periods
ARCH
SUPPORT
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• FluidFit-
The shoe is able to stretch in multiple directions, allowing for a “glove-like” fit
• The toe boxes of ASICS shoes are often characterized as narrow and fitting long.
TOE BOX
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• Discrete Eyelets-
Help to even out lace tension, allowing for a more customized fit
• Heel Clutching System-
Improved heel support and fitting
MORE
FEATURES
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Pros:
• Recommended for flat feet and for narrow feet
• Good stability
• Great flexibility
• Long lasting pronation support
• Well cushioned
• Supportive heel
PROS AND CONS
(As frequently mentioned by reviewers)
Cons:• Lack of cushion at the
front of the shoe• Stiff front of shoe • Stiff sole • Heavy compared to
other brands• Pricey compared to
similar shoes from other brands