asian tourism

8/13/2019 Asian Tourism

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CERTIFICATE

TO 6HOM IT MAY CONCERN

T)is is to *erti%+ t)at t)e resear*) #ro,e*t initiated to *erti%+ t)at is t)e inno-ati-e e%%ort o%

7JAI GUPTA8RO(( NO9:-%%3&3%'%&$ and it )as een a**om#lis)ed under m+

guidan*e.

Certi%ied t)at t)is #ro,e*t re#ort 7ASIA TOURISM8

/s t)e ona%ied or o% ;JAI GUPTA8)o *arried out t)e #ro,e*t or under m+

su#er-ision.

Jasbir Singh

Reader & Prog.

Coord. BBA(T&T!

"e#t. $% Business Administration

Pro,e*t guide


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AC4NO6(EDGEMENT

A #ro,e*t *an ne-er e*ome a su**ess it) e%%orts o% onl+ one indi-idual. /t

reuires a grou# o% #eo#le to *om#lete a #ro,e*t at its est. And it3s m+

%riends m+ tea*)er and m+ %amil+ memer )o )a-e )el#ed me to *om#lete

m+ #ro,e*t re#ort.

T)e #resent or is ,ust an e%%ort to t)ro some lig)t on 7TOURISM IN

ASIA8. T)e or ould not )a-e een #ossile to *ome to t)e #resent

s)a#e it)out t)e guidan*e su#er-ision and )el# o% numer o% #eo#le.

it) dee# sense o% gratitude / a*noledge t)e en*ouragement and

guidan*e re*ei-ed %rom Dr9 JASBIR SINGH5 READER < PROG9

COORD9 BBA )T


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Peo#le remain een to tra-el 44

Better outloo %or =a#an 45

C)ina3s in%luen*e remains )ig) 454:

=9 Cha!"r = ? Ana+.sis an, in!"rr"!a!i#n #*

S!a!is!i0a+ ,a!a

>inding and results 4esti-al *ould not e termed

traditional under t)e ant)ro#ologi*al de%inition o% somet)ing old somet)ing

#er%ormed in its traditional #)+si*al setting it) its ageold -alues and

#ur#oses inta*t ut t)e+ are indis#utal+ o% Balinese origin draing u#on

t)e long *ontinuous )istor+ o% Balinese *reati-e e?#ression and as su*) t)e+

are aut)enti*all+ Balinese.

in*e Balinese tourism relies u#on Balinese *ulture i% tourism ere to

destro+ Balinese *ulture it ould destro+ Balinese tourism (*Gean 1992!.

T)e result is one in )i*) t)e Balinese )a-ing een *om#elled to de%ine

t)eir *ultural )eritage in t)e #ro*ess )a-e #ut tourism to or %or Bali rat)er

t)an t)e Balinese oring %or tourism. T)e e+ di%%eren*e in t)e anal+ses o%

Pi*ard and *Gean lies in t)eir emi* a##roa*) as distin*t %rom t)e eti*

a##roa*) o% man+ ot)ers.

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ETHNICITY5 CU(TURE AND TOURISM

Tourism )as #la+ed a ma,or role in t)e @imaging@ and @re*reation@ o% @national

*ultures@ and et)ni*it+ in man+ Asian *ountries (8raurn 199; #.210!.

Cultural )eritage ma+ e *laimed and its oners)i# utilised to esto

legitima*+ on t)ose it) t)e #oer and aut)orit+ to #resent it in desired

%orm to ot) insiders and outsiders. Nationstates in Asia )a-e een a*ti-e in

de-ising tourism #oli*ies to su##ort ideologi*all+ dri-en de%initions and

s+mols o% national identit+ and et)ni*it+. Ri*)ter (19


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dri-en goals o% #oer and go-ernment t)e #reser-ation o% a nation@s *ultural

)eritage sustainale en-ironmental -alues and tourism de-elo#ment are

#rolemati* %or man+ *ountries. /n t)e Peo#les Re#uli* o% C)ina (PRC!

t)ese issues are %undamental not onl+ to t)e #la*e o% tradition in a so*iet+

)i*) is moderniing its e*onom+ at a ra#id rate ut t)e+ also #resent -er+

real *)allenges to t)e legitima*+ o% t)e 8o-ernment. A #rimar+ *ornerstone

o% t)e ideolog+ #ro#ounded + t)e CCP sin*e its in*e#tion in 1921

*on*erned t)e need to re,e*t t)e *ultural #ast as a )ole and its re#la*ement

it) a ne C)inese so*ialist *ulture. 6nder t)is #oli*+ massi-e destru*tion

o% C)ina@s ri*) and -aried uilt )eritage o**urred and t)ere ere sustained

atta*s on its *ultural (li-ing! )eritage (o%ield and 7i 199


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re*ognied i*ons o% national identit+ %or an+ *ountr+ in t)e orld *ertainl+

raning it) t)e #+ramids o% Eg+#t t)e Part)enon o% At)ens t)e Ei%%el

Toer o% Paris and t)e Basili*a o% Rome. >or man+ tourists t)ose %i-e ords

(t)e8reatallo%C)ina! are a s+ne*do*)e and en*a#sulate all t)at is

C)inese mo-ing t)e s+mol %rom t)e *on*rete (a all uilt %or militar+

#ur#oses! to t)e *ultural )istor+ o% t)at nation and its #eo#le. 8loall+ t)e

all as one o% t)e onders o% t)e orld s+molies all )umanind@s

)eritage t)e one manmade o,e*t -isile it is *laimed (erroneousl+! %rom

t)e moon and outer s#a*e. Touristi*all+ it is a *om#elling s+mol %or

-isitation ot) + C)inese (ain to a #ilgrimage! and + international

tourists. +moli*all+ it )as elements o% ot) t)e sa*red and t)e se*ular

(o%ield & 7i 199


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o% realit+. T)e all is 6rr+@s (1990! tourist gae magni%ied and multi#lied.

7ie ees to )one+ it attra*ts a*Cannell@s arm+ o% semioti*ians sear*)ing

%or t)e essen*e o% C)ineseness. Ket t)e 8reat all is a re*ent *onstru*tion

its *urrent @imaging@ + t)e C)inese 8o-ernment at odds it) its a*tual

)istor+. /t is a re#resentation o% more t)an 150 di%%erent alls *onstru*ted at

di%%erent times stret*)ing a* o-er 2200 +ears. T)e so*alled 8reat all

)i*) is t)e o,e*t o% t)e tourist gae o% t)e tentiet) *entur+ is o% relati-el+

re*ent origin )a-ing een *onstru*ted less t)an 500 +ears ago and

stret*)ing %or #er)a#s onl+ one t)ird o% t)e m+t)i*al single great all.

Regardless o% t)e )istori*al re*ord )oe-er in *ontem#orar+ C)ina t)e

8reat all is an i*on )i*) *onstitutes a %usion o% t)e aut)enti* and t)e

marer %or ot) C)inese and international tourists. As 6rr+ (*iting

Baudrillard! states @)at e in*reasingl+ *onsume are signs or

re#resentations. ... T)is orld o% sign and s#e*ta*le is one in )i*) t)ere is

no originalit+ onl+ )at E*o terms @tra-els in )+#errealit+@ (1990


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8o-ernment )as attem#ted militar+ inter-ention to assert its *ontrol in t)e

#ast alt)oug) it no a##ears to a**e#t t)at tourism *ould #ro-ide t)e means

+ )i*) t)e )ill trie et)ni* grou#s *ould e assimilated ("eardon and

arron 1992!. oe-er it still demonstrates little interest in san*tioning

#reser-ing or #romoting et)ni* *ultural di-ersit+. As it) t)e 8reat all

)oe-er it )as re*onstru*ted its #ast (ina**uratel+! it) t)e e?*a-ation and

remaing o% t)e an*ient *a#ital o% A+utt)a+a and (more a**uratel+!

uot)ai originall+ %or %arang (%oreign! tourists ut no maing a

signi%i*ant *ontriution to t)e T)ai #er*e#tion o% t)eir on nation identit+

and *ultural )istor+ (P)illi#s 1992!.

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TUORIST ATTRACTIONS OF ASIA

&9 SIBERIAN A(TAI

out)ern ierian Altai ountains are mountains o% estern ieria

iogeogra#)i* region. T)is region is t)e most *om#lete seuen*e o%

-egetation ones in ieria egun %rom t)e #asture %orest mi?ed %orest

sual#ine -egetation to al#ine -egetation. T)is site is also an im#ortant

)aitat %or rare animal s#e*ies lie sno leo#ard. >rom t)e last *entur+

tem#eratures in t)is area *ontinue to in*rease and resear*)ers t)at in t)e

*oming de*ades ill t)reaten t)e uniue e*ologi*al s+stem.

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$9 CHERRAPUNJI

C)erra#un,i /ndia 1290 %eet ao-e sea le-el re*ei-es t)e ma,orit+ o% annual

rain%all in t)e orld. But 9< #er*ent o% lo*al rain%all o**urs %rom ar*) to

$*toer e-er+ +ear and onl+ %our mont)s remaining ill e some)at dr+

*limate. T)ere is no reser-oir to store rain ater in t)ere. Also to gloal

*limate *)ange re*entl+ en-ironmental #ollution de%orestation and soil

erosion lo*al residents do not e-en get enoug) ater to li-e in t)e dr+

season.

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more t)an 9 million -isitors annuall+. T)e *it+ o% )ong ong is also )ome to

t)e tem#le o% )ea-en and t)e %oridden t)at also rings in a ig numer o%

tourists e-er+ +ear.

'9 MA(DI@ES

T)e aldi-es is an ar*)i#elago )i*) *onsists o% 1200 islands in t)e /ndian

$*ean. T)e most ell non %or eauti%ul s*ener+ )ite ea*)es sa+ing

#alm trees *olor%ul *orals and aundant suns)ine.


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9 BANG4O4

Bango *a#ital o% T)ailand lo*ated on t)e C)ao P)ra+a "elta. T)e *it+ is

a *enter o% #oliti*s e*onom+ *ulture and edu*ation %rom T)ailand. Bango

#ositioned lo and ala+s t)reatened + %looding during t)e rain+ season. /n

addition geologi*al %ormations uraniation and e?*essi-e e?#loitation o%

ground ater )i*) #rodu*es ra#id destru*tion o% land in Bango. /t is

estimated t)at most o% t)e *it+ o% Bango ill e sumerged elo sea

le-el until t)e end o% t)is *entur+.

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9 4OMODO IS(AND

Gomodo /sland in /ndonesia is most %amous %or t)e *larit+ o% t)e sea and

tro#i*al marine li%e is di-erse so e t)e e**a o% di-ers around t)e orld.

)at else is non on t)e island o% Gomodo is t)e orld@s largest liard

t)e Gomodo. Rising sea le-els are alread+ t)reatening t)e e?isten*e o%

*oastal mangro-e %orests and ea*)es. ean)ile a*idi%i*ation and *)anges

in o*ean ater tem#eratures *an ill *oral around t)e island.

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9 HO44AIDO

T)ere are aout 1200 Red*roned *ranes li-ing in t)e *it+ o% Gus)iro

etland oaido =a#an. /t is a #aradise %or rare reeding irds. larges*ale

)unting + )uman eings and rising sea le-els t)e Gus)iro etlands

redu*ed +ear on +ear. And )aitat o% Red*roned *ranes are also mu*)

redu*ed.

9 BORNEO

Galimantan (Borneo! /ndonesia is t)e t)ird largest island in t)e orld. Aout

50 #er*ent o% t)e island is *o-ered + #rimiti-e %orests. And a -ariet+ o% rare

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s#e*ies li-e in t)ese m+sterious tro#i*al %orests. oe-er e?*essi-e

logging oil #alm #lantation e?#ansion and *onstru*tion o% roads are *ausing

s)rining o% tro#i*al %orests. 8loal *limate *)ange also resulted in t)e

e?tin*tion o% lo*al %lora and s#read o% malaria. ig) tem#eratures and dr+

also in*reases t)e danger o% %orest %ires.

&%9 MOUNT OMO(ANGMA )MOUNT E@EREST/

ount Iomolangma is t)e )ig)est mountain on Eart) ao-e sea le-el and

t)e )ig)est #oint o% t)e eart). Farious inds o% endangered rare animals

in)ait )ere in*luding sno leo#ards #andas also li-e on t)e loer side and

so on. *ientists )a-e *laimed t)at aout tot)irds o% t)e gla*ier )as

melted. elting gla*iers *ould lead to t)e e?#ansion o% gla*ial laes t)at

ould lead to se-eral natural disasters in*luding %loods and landslides

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TOURIST ARRI@A( IN ASIAN COUNTRIES

Tourism )as emerged as one o% t)e leading ser-i*e industries t)at s#ur

e*onomi* de-elo#ment. /t #ro-ides t)e outlines o% a etter a+ o% li%e %or t)e

#uli* #romotes #eo#leto#eo#le di#loma*+ and rings -irant usiness

o##ortunities.

MAJOR OPERATIONS

@ISITOR ARRI@A(S TO TAI6AN IN $%&$ REACHED NE6

HEIGHTS

Taian re*ei-ed a re*ord ;.'1 million -isitor arri-als in 2012 u# 20.1L

%rom t)e #re-ious +ear. At 2.59 million -isitors %rom mainland C)ina

*onstituted t)e largest grou# o% arri-als %olloed + =a#anese -isitors at

1.4' million. $utound tra-elers numered 10.24 million an in*rease o%

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to t)e e-ening atmos#)ere in Ginmen. T)e #rogram )as also )el#ed -arious

*ities and *ounties in t)eir e%%orts to #romote ne international tourist

attra*tions su*) as t)e Con%u*ius Tem#le istori*al Area o% Tai#ei Cit+ and

t)e Amaing )ui,in,iu o% Ne Tai#ei Cit+. $t)er initiati-es o% t)e #rogram

in*lude a udget s)uttle us ser-i*e a Taian Tourist )uttle and *omo

ti*ets (20 routes! d+nami* #oster signoards IR *ode tours and a tourist

in%ormation dataan.

OPro,e*t Ge+stone sends to# tourism #ro%essionals o-erseas to e?*)ange

e?#erien*es it) #ro%essionals %rom ot)er nations trains instru*tors and

de-elo#s tea*)ing materials *ulti-ates #ersonnel %or #rodu*t design and

#lanning and *ontinues to assist t)e tourism industr+ in a##l+ing %or

#re%erential loans to u#grade t)e ualit+ o% ser-i*e and in susidiing

interest #a+ments to en*ourage usinesses to raise t)eir ser-i*e *a#ailities.

OPro,e*t Pro#eller *alls %or t)e use o% a range o% *reati-e mareting

met)ods to #romote Taian to t)e orld. /n addition in order to *onne*t

Taian3s )otel s+stem to t)e orld t)e #rogram stri-es to assist t)e )otel

industr+ in otaining starrating laels. To )el# raise t)e ualit+ and

*om#etiti-eness o% )ome sta+s t)e #rogram #romotes t)e sele*tion o%

O)os#itale )ome sta+s.

T)e OTour Taian and E?#erien*e t)e Centennial A*tion Plan as el#ed

t)e Nation it Ne Re*ords in Tourist Arri-als

/n anti*i#ation o% t)e R$C Centennial t)e Tourism Bureau im#lemented t)e

OTour Taian and E?#erien*e t)e Centennial a*tion #lan ma##ed out O100

Tour Routes and de-elo#ed t)e OPursuing t)e Centennial #rogram. /t also

s#onsored %our ma,or t)eme a*ti-ities to #romote t)e lantern %esti-al dining

iing and at)ing in )ot s#rings. All its e%%orts ere aimed at #ro-iding

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tourists it) )os#itale ser-i*es and mo-ing e?#erien*es and de-elo#ing

Taian into a %riendl+ destination t)at trul+ OTou*)es Kour eart.

Creation o% a Tourism Brand t)at Tou*)es t)e eart o% t)e orld OTaian

Q T)e eart o% Asia as used as a logo to en*ourage tourists %rom all o-er

t)e orld to e?#erien*e t)e uniuel+ mo-ing #leasure o% touring Taian.

T)e OTime %or Taian a*tion slogan as used to el*ome t)e ne era o%

10 million international tra-elers to -isit Taian.

MAJOR INITIATI@ES

/m#lementation o% OTime %or Taian 2012201' tourism #romotion ased

on t)e *ore #rin*i#les o% sustainailit+ ualit+ %riendliness li%e and

di-ersit+. "omesti*all+ it ill ad-an*e alan*ed regional e*onomi* and

tourism de-elo#ment )ile o#timiing ualit+ o% li%e and tra-el %or t)e

nation3s #eo#le. /nternationall+ it ill rein%or*e t)e rand image o% Taian

tourism dee#en t)e e?#erien*es o% %oreign tourists and uild a tra-el

en-ironment it) tourist sites in all lo*ations.

/m#lementation o% OPro,e*t Fanguard %or E?*ellen*e in Tourism (2009

2014! and OPro,e*t ummit OPro,e*t Ge+stone and OPro,e*t Pro#eller

aim to u#grade t)e ualit+ and image o% Taian tourism.

/m#lementation o% t)e Oediumterm Plan %or Constru*tion o% a,or

Tourist ites (20122015! to %irml+ estalis) t)e dire*tions o% de-elo#ment

%or national s*eni* areas it) a %o*us on t)e uniue %eatures o% di%%erent

lo*alities to *arr+ out t)e #)ased re*onstru*tion o% re*reational and ser-i*e

%a*ilities at ma,or tourist sites and to re*reate t)e glor+ o% Taian3s tourist

sites.

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Promotion o% e*otourism and de-elo#ment o% 8reen /sland and 7ittle

7iuiu as demonstration islands %or e*otourism *ontinued im#lementation

o% iea+ reno-ation mareting o% t)e OualienTaitung tringo%Pearls

#otlig)ts introdu*tion o% 7$A tour itineraries and larges*ale

international i*+*ling *om#etitions and realiation o% energ+ *onser-ation

and *aron%oot#rintredu*ing Ogreen tourism.

ASIA CONTINUES TO BE THE DRI@ING FORCE ING(OBA( TOURISM9

A**ording to t)e latest /TB orld Tra-el Trends Re#ort t)is +ear t)e

numer o% outound tri#s %rom Asia rose + se-en #er *ent due in #art to

rising ages.

Ket again t)e most %reuent tra-elers *ame %rom C)ina and =a#an ot)

*ountries re#orting douledigit grot) in outound tra-el. "uring t)e %irst

si? mont)s o% t)is +ear t)e numer o% outound tri#s %rom C)ina gre + 20

#er *ent. =a#an )as re*o-ered %rom t)e maret *olla#se %olloing last +ear3s

tsunami and during t)e %irst nine mont)s o% 2012 registered 1'.; #er *ent

grot).

$utound tri#s %rom out) Gorea in*reased + :.; #er *ent )ile most

marets in out) and out)east Asia lost momentum. A**ordingl+ /ndia

T)ailand ala+sia and inga#ore re#orted less t)an %i-e #er *ent grot).

T)is +ear onl+ /ndonesia and t)e P)ili##ines ill e?*eed ten #er *ent

grot). T)ese are t)e %indings o% t)e /TB orld Tra-el Trends Re#ort

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)i*) is *om#iled + /PG /nternational and *ommissioned + /TB Berlin.

>i-e +ears ago esse Berlin laun*)ed /TB Asia in inga#ore )i*) sin*e

t)en )as estalis)ed itsel% as one o% t)e largest trade s)os %or t)e Asian

tra-el industr+. T)is is )ere e-er+ +ear in $*toer industr+ u+ers

su##liers ser-i*e #ro-iders and sellers gat)er to mae use o% netoring and

usiness o##ortunities and to %ind out aout ne trends at t)e *on-ention3s

su##orting e-ents.

PEOP(E REMAIN 4EEN TO TRA@E(

T)e outloo %or most Asian marets is #ositi-e so t)ere is good reason to e

o#timisti* aout tourism ne?t +ear. $nl+ onet)ird o% Asians said t)e gloal

%inan*ial *risis ould a%%e*t t)eir tra-el #lans )ile tot)irds said it )ad no

im#a*t at all. Kearon+ear data s)os t)at Asia )as re*o-ered slig)tl+.

7ast +ear ': #er *ent said t)e re*ession ould in%luen*e t)eir tra-el #lans.

T)is +ear t)at %igure is don + %our #er *ent. Ne?t +ear 29 #er *ent o%

Asians intend to tra-el more t)an in 201' )ile onl+ 1: #er *ent aim to

tra-el less. A little o-er 50 #er *ent said t)e+ ould undertae t)e same

amount o% tri#s. A**ordingl+ t)e /TB orld Tra-el Trends Re#ort %ore*asts

outound tra-el %rom Asia to gro + si? #er *ent.

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BETTER OUT(OO4 FOR JAPAN

/n terms o% tourism =a#an )as largel+ re*o-ered %rom t)e e%%e*ts o% last

+ear3s tsunami and re#orted strong grot) during t)e %irst )al% o% t)is +ear.

oe-er sin*e nes emerged o% its island dis#ute it) C)ina t)e

momentum )as een lost some)at. Nonet)eless t)e =a#anese are still

o#timisti* aout t)eir tra-el #lans %or 201'.

$nl+ 2< #er *ent said t)e %inan*ial *risis ould a%%e*t t)eir tra-el de*isions

ne?t +ear *om#ared it) '' #er *ent in 2012. 21 #er *ent e?#e*t to tra-el

more in 201' )ile 54 #er *ent aim to undertae t)e same amount o% tri#s.

$-erall in 201' outound tra-el %rom =a#an is %ore*ast to gro + around

t)ree #er *ent.

CHINAS INF(UENCE REMAINS HIGH

C)ina )as also s)on itsel% to e one o% Asia3s strongest marets and its

*itiens3 tra-el intentions ear t)is out. Total o% '< #er *ent (%our #er *ent

more t)an in 2012! o% *)ina *itiens #lan to tra-el more ne?t +ear. 49 #er

*ent said t)e+ ould undertae t)e same amount o% tri#s. As a result

outound tra-el %rom C)ina is %ore*ast to gro + 12 #er *ent.

B+ *ontrast out) Gorean tra-el demand a##eared to tail o%% slig)tl+ due in

#art to de*lining *on%iden*e in #ur*)asing #oer. T)us man+ out)

Goreans #re%er *)ea#er )olida+s in out)east Asia. A similar trend )as

emerged in Taian. B+ *ontrast t)e e*onomi* situation in ong Gong

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remains stale it) tra-elers in*reasingl+ dis*o-ering ne destinations or

re#eatedl+ -isiting t)e same ones in t)eir region.

"r. artin Bu* dire*tor o% t)e Com#eten*e Center Tra-el & 7ogisti*s at

esse Berlin O$-er t)e *oming +ears Asia ill *ontinue to e one o% t)e

main %or*es dri-ing international tourism. "es#ite t)e e*onomi* un*ertaint+

t)reatening ma,or marets su*) as C)ina and ot)er *ountries in Nort)east

Asia tra-elers %rom t)ose *ountries ill #la+ an im#ortant role in gloal

tourism.

7aun*)ed + t)e *onsultan*+ /PG /nternational and s#onsored + /TB

Berlin e-er+ +ear at t)e orld Tra-el onitor >orum in Pisa tourism

e?#erts and s*ientists %rom around t)e orld #resent *urrent statisti*s and

t)e latest trends in international tourism.

T)e re#ort is ased on t)e assessments o% around 50 tourism e?#erts %rom

'0 *ountries on a s#e*ial /PG /nternational trend anal+sis undertaen in

ma,or sour*e marets and on *ore data su##lied + t)e orld Tra-el

onitor re*ognied as t)e largest *ontinuous sur-e+ o% gloal tra-el trends

in some :0 sour*e *ountries. T)e %indings re%le*t trends )i*) emerged

during t)e %irst eig)t mont)s o% 2012. At t)e /TB Berlin Con-ention Rol%

>reitag CE$ o% /PG /nternational ill #resent t)e %indings %or t)e entire

+ear as ell as t)e latest %ore*asts %or 201'.

4:


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FINDING < RESU(TS

4


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Obs"ra!i#ns #* !h" ab#" !ab+" ar" as *#++#s:

T)e ao-e tale s)os t)at in t)e last %e +ears t)e %oreign tourist arri-als inAsia and #a*i%i* region )as graduall+ in*reased. /nternational tourist arri-alsare )ig)est in nort)east Asia region )ere as in sout) Asia internationaltourist arri-als are loest. T)e total no. o% international tourist *ontinues toin*rease *onstantl+ in e-er+ region o% Asia and #a*i%i*.

T)e mean no. o% international tourist arri-als in Asia and #a*i%i*region in 1990 as 14.05 million

T)e mean no. o% international tourist arri-als in Asia and #a*i%i*region in 1995 as 20.0: million

T)e mean no. o% international tourist arri-als in Asia and #a*i%i*region in 2000 as 2;.5 million

T)e mean no. o% international tourist arri-als in Asia and #a*i%i*region in 2005 as '


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Tab+" =9$:Inb#un, !#uris> arria+s5 #r+, an, Asia a0i*i05

&' !# $%&$

In!"rna!i#na+ !#uris! arria+s

Y"ar 6#r+, Asia )@#+u>" in>i++i#ns/

19955'0


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M"an 9&& &3=our*e orld Tourism $rganiation (6NT$!

Fig9 =9$

Obs"ra!i#ns #* !h" ab#" !ab+" ar" as *#++#s:

T)e ao-e tale s)os s)are o% Asia tourism in orld and maes a*om#arison eteen orld tourism and Asia tourism. Tourist arri-als )a-egraduall+ in*reased in ot) orld and Asia. Asia tourism )olds a ma,ors)are in orld tourism and *ontinues to gro.

52


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T)e mean no. o% international tourist arri-als in orld %rom 1995 to2012 as ;0:: million

T)e mean no. o% international tourist arri-als in Asia %rom 1995 to

2012 as 14' million

T)e total no. o% international tourist arri-als in orld as )ig)est in2012 i.e. 10'5 million

T)e total no. o% international tourist arri-als in Asia as )ig)est in2012 i.e. 2'' million

T)e total no. o% international tourist arri-als in orld as loest in

1995 i.e. 5'0 million

T)e total no. o% international tourist arri-als in Asia as loest in1995 i.e.


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ongolia 0.1 0.1' 0.'< 0.45 0.4: 0.4

asian tourism

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