GUIDED BY –ANILESH KAPOORSUBMITTED BY-SUBHAM KUMAR GHOSH

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TAG LINE

“EVERY COLOR TELLS A STORY”

• Champaklal H. Choksey• Chimanlal N. Choksi

• Suryakant C. Dani • Arvind R. Vakil

Founder of Asian Paints

“CLEAR GOALS FOR A CLEAR FUTURE”

PRODUCT PORTFOLIO

Ancillaries Decorative paints

Industrial Paints

Automobile

Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India.Asian Paints is India's largest paint company

K.B.S. Anand (MD & CEO)

Asian Paints is India's largest paint company and Asia's third largest paint company. Ranked among the top ten Decorative coatings companies in the world

Turnover of INR 140 Billion ($2.1 Bn)

Asian Paints along with its subsidiaries have operations in 17 countries across the world

Consist of 23 paint manufacturing facilities

Servicing consumers in 65 countries through Berger International, SCIB Paints – Egypt, Asian Paints, Apco Coatings and Taubmans

ABOUT

GROWTH OF ASIAN PAINTS

1942-1965• Company stated

its business• The

mischievous kid was born

• Name was Asian Paints

1967-1985• India's leading

paint company• Converted into

a public limited company

• Entered into a collaboration agreement

1990- Present• Spreads it

boundary • Completed 70

years • 5th largest

decorative paint company in the world

• Admired companies in India

• Market leader of paint industry

Domestic marketDecorative 70% industrial 30%. Globally market Decorative 50% industrial 50%.

Indian Paint Industry

Decorative Paints(7O%)

Premium Range (High end Acrylic

Emulsions)

Metros &

Large Cites

Medium Range (Enamel Paints

Small Cities

Distemper Range( Low end

Paints)

Sub - urban&

Rural Areas

Industrial Paints(30%)

Automobile Sector (about 2/3rd share)

Consumer Durables Marines

Paints Other OEM's

Marketing Strategy Company is using different techniques such as advertising Campaign, sales promotion, personal selling, direct marketing and public relation to increase sales

A total amount of 85 crore is spent on the ad campaign by asian paint. Theirparticular ad campaign ‘Mera Walla Blue” “har ghar kuch kehta hai” are being

liked by the customer.

Online marketing for urban customer: Asian paint online marketing system ishelping. The company in lot of ways, providing all the necessary information to

the customer. It is an unique way of promotion.

Promotional Strategies

Competitors Nippon paints co. ,Japan

BASF Coatings ,Jerman

ICI PAINTS ,UK

Bombay Paints ltd

Jenson & Nicolson India ltd.

Nerolac paint ltd.

COMPETITIVE ANALYSIS

71%

11%

10% 7%0% 0%

MARKET SHARE

Asian Paints Berger Paints

Kansai Nerolac Akzo Nobel

Shalimar Paints Jenson Nicolso

PRESENCE OF ASIAN PAINTS

SWOT ANALYSISSt

reng

ths

• Market leader• Capacity

expansion plans

• Pricing power• Wide

distribution network

Wea

knes

ses • Industrial

business performing below par

• Hiccups in international business

• International presence restricted to small pockets

• Seasonal Demand

Opp

ortu

nitie

s

• Fast growing Indian economy

• Shorter repainting cycles

• Growth in the tier II and III towns

• Steady growth in industry volumes

• Decrease in the use of distemper

Thre

ats

• Competition from the world majors & unorganized sector

• Rising cost of raw materials

• Unstable political situation in Middle East

CURRENT ISSUES

• Market leader at present. • Overall condition of the company is quite stable.• Requires a lot of raw materials for its production , • European crisis resulting the prices of the raw materials have

increased considerably.

Solution: Company can try to utilize the domestically available materials to cut down on the extra manufacturing cost.

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FUTURE OUTLOOK

To further improving the operations.

Plans to launch new products in line as:- Introducing Water – based Paints- Repositioning of existing Brands in Rural Market- Broadening of Distribution Network- Adding more choices for shades and effects- Enhancing Better Quality- Demand will be generated through the new constructions

coming in housing and industries

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AWARDS &RECOGNITIONS Forbes rated it under 200 'Best Small Companies of the

world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005, “Best small company in India” by Asia Money in 2002.

“Golden peacock environment management award” national quality award by union labour ministry.

“Five star rating” by British safety council in 2003 & 2005.

Awarded the "Sword of Honour" by the British Safety Council for all the paintplants in India. This award is considered as the pinnacle of achievement in safety across the world.

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Ranked 24th amongst the top paint companies in the world by Coatings World – Top Companies Report 2006.

The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005.

Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003.

AWARDS &RECOGNITIONS

Indian Manufacturing Plants

Asian Plants Bhandup (Maharashtra) in India

Asian Plants Kasna (Uttar Pradesh) in India

Asian Plants Sriperumbudur in India Asian Plants

(Rohtak, Haryana)

Overseas

Berger International Plants Barbados

Berger International Plants Bahrain

Berger International Plants Jamaica

Berger International Plants Singapore Berger International Plants

Trinidad