Asia Europe Business SchoolDouble Degree Masters’ Program in Marketing

High-End Brand Management

YOUR NEW FRONTIER

Asia Europe Business School

Jointly created by emlyon business school and East China

Normal University, located in Shanghai, the most vibrant

Asian metropolis, AEBS is the unique business school that

crafts cross-disciplinary talents. AEBS has the ambition to

build entrepreneurs and cross-disciplinary talents around

the Belt and Road, combining Eastern and Western wisdom,

best management practices, and a high level of social

responsibility.

East China Normal University

History: founded in 1951 in Shanghai

Ranking: one of the Top 15 Chinese mainland universities

in THE Rankings 2016, Top 5 in the ranking of international

outlook category; 9 disciplines rank world top 1%

Faculty: 4,151 faculty member, including 11 academicians from

the Chinese Academy of Sciences or Chinese Academy of

Engineering

Multi-discipline university: 3 faculties, 27 schools, 58 departments

International partners: 150 internationally renowned

universities and academic institutions

International students: around 5,000

Campuses: two campuses in Minhang and Putuo District,

Shanghai. A total area of over 207 hectares

Faculty of Economics and Management

Faculty: 248 faculty members, of which 142 are professors and

associate professors

Students: more than 4,400, 55% are postgraduate students

Programs: 15 undergraduate programs in Business Administration,

Economics, Statistics and Public Administration; 12 academic

master’s programs, 8 professional master’s programs, including

MBA and MPA; 4 doctoral programs and 4 post-doctoral

research stations

emlyon business school

History: founded in 1872 in France

Ranking: #2 in France, #26 in the World (Times Higher

Education Global Employability University Ranking 2016);

#20 in Europe (Financial Times European Business School

Ranking 2016)

International students: 5,100 students on campus, 40% non-

French, 80 nationalities represented; 5,500 Executive programs

participates

International faculty: 130 permanent professors, 80 visiting

professors and overseas guests

International partners: 156 foreign partners

Multi-continent campus: 5 campuses: Paris, Shanghai, Lyon,

Saint-Etienne, Casablanca

Global alumni network: a network of 29,000 alumni in 118

countries

Signature of emlyon business school: globalization,digitalization,

entrepreneurship

MissionWe aim to develop a program of

excellence and strive to cultivate a spirit

of craftsman. We take it as our mission

to educate the next generation of brand

managers and to develop cutting-edge

branding knowledge by combining the

strengths of educational resources from

both China and France. Through our

international collaboration, innovative

program, and rigorous training, we

build business leaders with global view,

strong academic background, and best

management practices. Our graduates will

excel in creating and managing high-end

brands.

Distinctive Features Double degree from one top French

business school and one leading Chinese

university

Global experience: with an enriching and

vibrant experience in China and France

Triple international accreditation AACSB,

EQUIS, AMBA (top 1% of world business

school)

Introduce world-leading graduate course

of luxury brand management and

marketing

Taught by world-renowned

experts in luxury and brand

management

Opportunity to interact with

students from around the world

Gaining access to the network

of marketing and global luxury industry

Duration 3 Years (full-time) including "enterprise incubator" in 3rd year

Language All courses are taught in English

Course Structure

The course is divided into six modules:

Public Basic Course

Economic Management Theory Basic Course

Luxury Management and Fashion Art Course

Research Method and Chinese Market Insight Course

High-end Brand Management Skills Course

Professional Practice Course

Unique mentor system: Each student will be assigned

to both Chinese and French academic mentors, as well

as enterprise mentors from related industry

LocationMost courses will be taught in Shanghai, with at least 6

months study in France

Degree

Double Degree:

*MSc in Management - East China Normal University

*MSc in Luxury Management & Marketing - emlyon

business school (France)

Start of program Early September

Application deadline

June 30th

Application fee CNY800

Tuition fee CNY70,000 / Year (whole program CNY210,000)

Accommodation fee

Shanghai on-campus: minimum from CNY1,050/month

Paris campus: minimum from EUR600/month

Scholarship Upon request and on merit basis

Entry RequirementsAcademic: Bachelor’s Degree or above (no

major restrictions)

English: IELTS 6.5 with no component less

than 6.0 / TOEFL ibt minimum 90

score or equivalent

Others: A face-to-face or Skype interview is

required

Program at a GlanceAEBS Master’s Program in Marketing (High-End Brand Management) is a

joint degree program between East China Normal University and emlyon

business school. It has been certified by Ministry of Education of PRC in

Jan, 2017. The objective is to provide training for graduate students with

research specialties.

Future Employment ProspectWith the cultivated global vision and

craftsman spirits, solid grasp of management

and economic knowledge, systematic training

in high-end brand management, and rich

practical experiences, students will be able

to create, manage, and evaluate brands in a

variety of industries, such as manufacturing,

e-commerce, service, and luxury products.

Students will also be well qualified for

consulting opportunities in strategic brand

management and brand assessment.

Websiteaebs.ecnu.edu.cn

AEBS Campus Address

Zizhu International Education Park,

No. 155 Tanjiatang Road,

Minhang District, Shanghai, China

ContactsCindy Zhang

AEBS International Recruitment

Email: xzhang@fem.ecnu.edu.cn

Tel: +86-21-62231012

Add: Science Building Room 1708,

No. 3663 North Zhongshan Road,

Putuo District, Shanghai, China