asia brewery, inc vs ca and smc

8/19/2019 Asia Brewery, Inc vs CA and Smc

1/17

ASIA BREWERY, INC. vs. THE

HON. COURT OF APPEALS and

SAN MIGUEL CORPORATION

G.R. 10353 !"#$ 5, 1%%3


2/17

FACTS:

San M&'"(# C)*+)*a&)n -SMC /(d a )+#a&n

a'a&ns As&a B*(2(*$ In. -ABI /)* &n/*&n'((n )/

*ad(a* and "n/a&* )+(&&)n )n a)"n )/ 4(

#a(*s BEER PALE PILSEN )* BEER NA BEER

+*)d" 24&4 4as 6((n )+(&n' 2&4 SMCs SAN

MIGUEL PALE PILSEN /)* a s4a*( )/ 4( #)a# 6((*

a*(.

T4( *&a# )"* d&s&ss(d SMCs )+#a&n 6(a"s(

ABI 74as n) )&(d *ad(a* &n/*&n'((n )*"n/a&* )+(&&)n a'a&ns7 SMC

On a++(a# 6$ SMC, 4( C)"* )/ A++(a#s *(v(*s(d 4(

d(&s&)n *(nd(*(d 6$ 4( *&a# )"*, /&nd&n' 4(

d(/(ndan As&a B*(2(*$ In)*+)*a(d GUILTY )/

&n/*&n'((n )/ *ad(a* and "n/a&* )+(&&)n. ABI

4(n /(d a +(&&)n /)* (*&)*a*&.


3/17

ISSUE:

W4(4(* )* n) ABI &n/*&n'(s SMC8s *ad(a* and as

s"4 )ns&"(s "n/a&* )+(&&)n.


4/17

What constitutes infringement?

S(. 99 )/ R(+"6#& A N). 1::, )4(*2&s( n)2n as 4(

T*ad(a* La2, d(/&n(s In/*&n'((n, 24a )ns&"(s. ;

An$ +(*s)n 24) s4a## "s(, 2&4)" 4( )ns(n )/ 4(

*('&s*an, an$ *(+*)d"&)n, )"n(*/(&, )+$ )* )#)*a6#(

&&a&)n )/ an$ *('&s(*(d a* )* *ad(


5/17

Unfair Competition

Un/a&* )+(&&)n &s 4( (+#)$(n )/ d((+&)n )*

an$ )4(* (ans )n*a*$ ) '))d /a&4 6$ 24&4 a +(*s)n s4a## +ass )// 4( '))ds an"/a"*(d 6$ 4&

)* &n 24&4 4( d(a#s, )* 4&s 6"s&n(ss, )* s(*v&(s, /)*

4)s( )/ an)4(* 24) 4as a#*(ad$ (sa6#&s4(d '))d2#

/)* 4&s s&a* '))ds, 6"s&n(ss )* s(*v&(s, )* an$ as

a#"#a(d ) +*)d"( 4( sa( *(s"#. -S(. 9%,

R(+"6#& A N). 1::, as a(nd(d.


6/17

Public Domain

asso !ermanos" S#A# $s# Director of Patents"

I 2as 4(#d 4a a d(a#(* &n s4)(s ann) *('&s(*

7L(a4(* S4)(s7 as 4&s *ad(a* 6(a"s( 4a 2)"#d

6( (*(#$ d(s*&+&v( and & 2)"#d 6( "n>"s ) d(+*&v(

)4(* d(a#(*s &n #(a4(* s4)(s )/ 4( *&'4 ) "s( 4(

sa( 2)*ds 2&4 *(/(*(n( ) 4(&* (*4and&s(. N))n( a$ a++*)+*&a( '(n(*& )* d(s*&+&v( 2)*ds.

T4($ 6(#)n' ) 4( +"6#& d)a&n


7/17

%ng Ai &ui $s# Director of Patents,

A 2)*d )* a )6&na&)n )/ 2)*ds 24&4 &s (*(#$

d(s*&+&v( )/ an a*&#( )/ *ad(, )* )/ &s )+)s&&)n,4a*a(*&s&s, )* ?"a#&&(s, ann) 6( a++*)+*&a(d and

+*)((d as a *ad(a* ) 4( (@#"s&)n )/ &s "s( 6$

)4(*s. . . . &nas"4 as a## +(*s)ns 4av( an (?"a# *&'4

) +*)d"( and v(nd s&a* a*&#(s, 4($ a#s) 4av( 4(

*&'4 ) d(s*&6( 4( +*)+(*#$ and ) "s( an$

a++*)+*&a( #an'"a'( )* 2)*ds /)* 4a +"*+)s(, and n) +(*s)n an a++*)+*&a( ) 4&s(#/ (@#"s&v(#$ an$

2)*d )* (@+*(ss&)n, +*)+(*#$ d(s*&+&v( )/ 4( a*&#(,

&s ?"a#&&(s, &n'*(d&(ns )* 4a*a(*&s&s, and 4"s

#&& )4(* +(*s)ns &n 4( "s( )/ #an'"a'( a++*)+*&a(

) 4( d(s*&+&)n )/ 4(&* an"/a"*(s, 4( *&'4 ) 4("s( )/ s"4 #an'"a'( 6(&n' ))n ) a##.


8/17

Test of Dominanc'

(I !%A" Petitioner" $s# DI)ECT%) %F

PATE*TS" )espon+ent#

I 4as 6((n )ns&s(n#$ 4(#d 4a 4( ?"(s&)n )/

&n/*&n'((n )/ a *ad(a* &s ) 6( d((*&n(d 6$ 4(

(s )/ d)&nan$. S&a*&$ &n s&(, /)*, and )#)*,

24( *(#(van, &s n) )n#"s&v(. I/ 4( )+(&n'*ad(a* )na&ns 4( a&n )* (ss(n&a# )* d)&nan

/(a"*(s )/ an)4(*, and )n/"s&)n and d((+&)n &s

#&(#$ ) *(s"#, &n/*&n'((n a(s +#a(. "+#&a&)n

)* &&a&)n &s n) n((ssa*$= n)* & &s n((ssa*$ 4a

4( &n/*&n'&n' #a6(# s4)"#d s"''(s an (//)* ) &&a(.


9/17

C# *eilman ,re-ing Co# $s# In+epen+ent ,re-ing Co#"

T4( ?"(s&)n a &ss"( &n as(s )/ &n/*&n'((n )/

*ad(a*s &s 24(4(* 4( "s( )/ 4( a*s &nv)#v(d2)"#d 6( #&(#$ ) a"s( )n/"s&)n )* &sa(s &n 4(

&nd )/ 4( +"6#& )* d((&v( +"*4as(*s.


10/17

In Forbes" unn . Co# /(t+#0 $s# Ang San To"

T4( (s 2as s&a*&$ )* 7*(s(6#an( 6(2((n 4(

2) -*ad(a*s s"4 as 2)"#d 6( #&(#$ ) a"s( 4()n( a* ) 6( &sa(n /)* 4( )4(*. . . . B"D 4&s &s

n) s"4 s&&"d( as a)"ns ) &d(n&$.


11/17

Co Tiong Sa $s# Director of Patents.

In/*&n'((n &s d((*&n(d 6$ 4( 7(s )/ d)&nan$7

*a4(* 4an 6$ d&//(*(n(s )* va*&a&)ns &n 4( d(as )/)n( *ad(a* and )/ an)4(*.

)(s ABIs BEER PALE PILSEN #a6(# )* 7d(s&'n7

&n/*&n'( "+)n SMCs SAN MIGUEL PALE PILSEN

WITH RECTANGULAR MALT AN HOPS ESIGNT4( ans2(* &s 7N).7


12/17

In Phil# *ut In+ustr' Inc# $s# Stan+ar+ ,ran+s Inc#"

T4( )"* 2as )*( s+(&/& 4( (s &s 7s&a*&$ &n

4( d)&nan /(a"*(s )/ 4( *ad(a*s.7


13/17

The +ominant feature of SC1s tra+emar2 is the

name of the pro+uct: SA* I&UE( PA(E

PI(SE*" -ritten in -hite &othic letters -ith

elaborate serifs at the beginning an+ en+ of the

letters 3S3 an+ 33 on an amber bac2groun+

across the upper portion of the rectangular +esign

The +ominant feature of A,I1s tra+emar2 is the

name: ,EE) PA(E PI(SE*" -ith the -or+ 3,eer3

-ritten in large amber letters" larger than an' of the

letters foun+ in the SC label#


14/17


15/17

)U(I*&:

N).SMCs 6*and )* *ad(a* 7SAN MIGUEL PALE

PILSEN7 &s n) &n/*&n'(d 6$ ABIs a* 7BEER NA

BEER7 )* 7BEER PALE PILSEN.7 ABI a(s &s )2n

6)#( 2&4 a 6"#'&n' n( ) d&//(*(n&a( & /*)

SMCs 6)#(, and +*&ns ABIs na( &n 4*(( -3 +#a(s)n sa&d 6)#( -/*)n, 6a and 6)#( a+ ) +*)v( 4a

& 4as n) &n(n&)n ) +ass )/ &s 7BEER7 as 7SAN

MIGUEL.7T4(*( &s n) )n/"s&n' s&a*&$ 6(2((n

4( )+(&n' 6((*s /)* 4( na( )/ )n( &s 7SAN

MIGUEL7 24( 4( )+(&)* &s +#a&n 7BEER7 and

4( +)&ns )/ d&ss&a*&$ 6(2((n 4( 2) )"n"6(*4(&* +)&ns )/ s&a*&$.

P(&&)n(* ABI 4as n(&4(* &n/*&n'(d SMCs *ad(a*

n)* )&(d "n/a&* )+(&&)n 2&4 4( #a(*s SAN

MIGUEL PALE PILSEN +*)d". W4( &s BEER

PALE PILSEN ad&(d#$ )+((s 2&4 4( #a(* &n4( )+(n a*(, 4a )+(&&)n &s n(&4(* "n/a&* n)*

/*a"d"#(n.

H(n(, 2( "s d(n$ SMCs +*a$(* ) s"++*(ss &.


16/17

WHEREFORE, /&nd&n' 4( +(&&)n /)* *(v&(2

(*&)*&)"s, 4( sa( &s 4(*(6$ '*an(d. T4( d(&s&)n

and *(s)#"&)n )/ 4( C)"* )/ A++(a#s &n CA


17/17

P*(s(n(d 6$

!)s( Ma*&a B)**)() (#a L#ana

! < 3

asia brewery, inc vs ca and smc

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