ASIA/AN AMIABLE BLUEPRINT (*slightly

micromanaged)

1. PARTS BECOME WHOLES• Break problem (eg. APAC-INDOPAC region) into parts• Find people ~ who find people• Delegate• And stay on top of things

2. TAKE A PERSPECTIVE!• Don’t be afraid to have a view (eg. Industry culture in Thailand)• Use data to support – data people can tell you a story

3. GOVERNMENT IS (sometimes) YOUR FRIEND• Need expertise? Look for influencers (eg. Asialink, DFAT, Australia-

India CEO Forum)• Find out what they know • Move across platforms

4. WHITTLE YOUR ARROWS • From Abstract to Concrete• 1st=the ‘’concrete’’ principle? (eg. Japanese consumer preferences

from actual surveys, customer reviews)• ‘’Business is a game’’ …

5. TAKE A LEAP IN THE DARK • Accelerated learning (the lean startup effect)• ‘’Deep knowledge of a market is a key factor to success anywhere’’• From hard experience, circumstances are never perfect• But have fun!!!• GO 4 GOALS – KICK. ADJUST. REPEAT

6. LOOK AT INDIA!• India is huge and growing• CECA, IORA – so many acronyms, so little timeSWEAT THE DETAILS=SWEAT THE CULTURE(s)=SWEAT THE CUSTOMER

7. DON’T BOWL ALONE (in a team venture)• The hardest part of strategy is Execution • Give ‘em span

Appendix – some great Prof Fitzgerald quotes from 'Comrade Ambassador: Whitlam's Beijing Envoy‘

• Re Tiannamen criticism – ‘’That’s okay, good, welcome. But more welcome is the resumption, the taking up again, the contact with the world outside not broken, the friendship affirmed on the project continued, expectations alive’’ …• Re Indonesia – ‘’Java has to be one of the most sensuous places on

earth’’ … • Re Chinese people – ‘’The photo captures movement and energy, and

inescapable excitement. Its message is celebratory, defiant’’ …

EXCEED THRU EXCESS! – PEOPLE WANT BIGGER DREAMS