ashton tupper graphic design portfolio
DESCRIPTION
Ashton Tupper graphic design portfolioTRANSCRIPT
Who is Ashton Tupper?I am a Graphic Designer with a Bachelor’s Degree in Fine Arts from The Art Institute of Charleston. When I design, I like to take a look through the viewers eyes to see what they’d see. My designs tend to bring forth positive emotions and leave the viewer smiling. I have found that design can change how a person is feeling and I’d like to make the world a happier place through my art.
This portfolio not only showcases my designs, but shows who I am as a designer.
Conceptualize and execute designs for a company or organization. Include a company idea, story, logo, package designs, advertising campaign, and a website design.
Aura is a high-end PC/Mac gaming hardware company targeted towards women. A new and innovative forward-moving company, we focus on sophisticated engineering and design. We reach beyond the aesthetics of our equipment; we ensure the ergonomics fit to the every want and need of our customers. Our research is conducted by a team of professional engineers along with some of the world’s most skilled female gamers. Aura is here to make the gaming experience for the customer as unique, fun, and enjoyable as possible. Because we strive to encompass the whole experience of gaming professionally and for leisure, we come out on top of the game.
challenge:
solution:Font:
MaagkrampabcdefghijklMnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Acceptable Logo Variations:
Unacceptable Logo Variations:
42 Adams Road • Los Angeles, California 90001
Ms. Jaina Proudmoore
4242 Theramore Way
Anaheim, CA 92801
Qty
Item #
Color
Description
Unit PriceBulk
DiscountTotal
Total Discount:
Date:
Subtotal:
Amt. Due:
Sales Tax:
Amt. Enc.:
Total:
Invoice
Bill to:
Invoice #:
Name:
Date:
Address:
ID #:
City:State:
Zip:
Salesperson
Job
Method
TermsDelivery Date
Payment Due Date
Total
42 Adams Road, Los Angeles, CA 90001; p: 843.442.8438; f: 843.442.8439; [email protected]; www.aura.com
Dear Ms. Proudmoore,
Fit; hil viverrimunt. Silibem. Sat vo, scridic audentem culocte curenatus, vem opublicaude temus conque tiam
tella non in senirmilium publin iam pont? Quo ut pubi inclem cles, et, que cononoc ulinatertus conficae num
tessidi, Catum sinihic aperdicaete, cone audam aut inte taterit.
Omnemur aedit, que quid mis. Adducortam iam periptemque occhus liae, culiam, publius opopubi patqua
L. Cupior ut grato enihilii prorisquon Itatum cae conerio, commo in sentela nonsicae tem diesignatqua
patque quit, mendeperox sendem consuam nostra vis. Habus, orescri ssulibutes contis cris conihi, nost?
Aximo at, qui sentiem intifes consilia proximihicum haelum ma, ficonsu ltorunte te, ce proreti lissess essulis,
sil ut vastro, facis vides videes mod nos An Itabem catum prite factus.
Nostis, tes? Ahacre conenatum es ius publintici portem, quam et vatus lincessent. Peri cons Cat, omniqui
dienduc endet; noven visse nium intilibem pat viti, Catilic atrae, cus ducis, Catussim sicae menirio
rterbenatam inat, ses sedeo actum porsula oc, noste consum pulintelin in det, Ti. Maequam dum ficas
consul confintrae iactorum int? Ahabis nit; elii parentemum et; inatraecrios fat, se, Catiam nostant raelum
utervivil horatussulla sesil tus, commorum noximis patimusus, que cipsentem or abem dius, desse
virmisquos clatia at vividit, quem acripic aelles iam num ide ca; horente ruderen atatiu qui forum. Mulviri in
inam nendie inte cota, fin verevivicii caed re me contiss umerdit at.
Sincerely,
Ashton Tupper
42 Adams Road • Los Angeles, California 90001 • [email protected]
Samantha Williamson
Marketing [email protected] | 843.442.8438
42 Adams Road | Los Angeles, CA 90001
Anne Smith
Product Engineer
[email protected] | 843.442.8438
42 Adams Road | Los Angeles, C
A 90001
Ashton TupperLead Graphic Designer
[email protected] | 843.442.8438 42 Adams Road | Los Angeles, CA 90001
Advertising CampaignNot only are Aura products sweet-
looking on the outside and tough on
the inside, but the girl who uses Aura
products is.
Package Designs
Redesign an existing magazine, Mother Earth News. In publication since the 1960s, nothing much has changed as far as layout or design. The goal is to draw in new readers as well as keeping existing readers interested.
I chose a fresh, earthy color palette and an approachable, yet legible font family. The photography is lush and vibrant nature photography. The friendly, yet approachable new design for Mother Earth News is appealing to existing readers all while being fresh enough to draw in new readers.
challenge:
solution:
2Mother Earth NewsAug|Sep 2010
3Mother Earth News.com
Top STorieS
34 Live on Less!Check out our best tips for simple living and saving money.
40 Save Money on GroceriesBuying in bulk and freezing or canning fruits and veggies are great ways to enjoy better food and cut your costs by up to 85 percent!
FeaTureS
44 Beloved, Brilliant BluebirdsThe bluebird has made a comeback that’s as remarkable as its striking hue. Learn more about bluebirds and how you can support these true blue beauties.
50 Raising Sheep: The BasicsWith little land and a bit of know-how, you can raise this relatively inexpensive livestock for food,fiber, and the “shear” fun of it.
56 All About MushroomsHave fun with fungi! Discover how mushrooms can build soil fertility and sustainability while giving you nutritious and delicious treats.
62 Skid Loaders: Nimble, Compact and VersatileThese machines are great for moving dirt an hay bales, grading your driveway, working in tight spaces, and more!
66 Make a Grain Bin HouseThese simple metal structures can be used as houses, backyard retreats, storage sheds & more!
70 Home Energy ImprovementsFind out which home energy improvements offer the most value for your home — especially if you’re working with a tight budget.
76 12 Strategies to Strengthen Your Immune SystemBolster your immune system naturally with these easy steps!
every iSSue
6 News From MOTHER
8 Dear Mother
14 We See You
16 Green Gazette
24 Crop at a Glance
28 Eat in Season: Fresh, Easyand Healthy Summer Recipes
86 Firsthand Report: What We Learned Going Back to the Land
93 Country Lore: Readers’ Tips to Live By
1Mother Earth News.com
beloved
bluebirdsBRILLIANT
Save big on groceries
Crops you never need to replant
Best home energy improvements
August|September 2012
12Mother Earth NewsAug|Sep 2010
EarthWords
Nature is an infinite sphere whose center is everywhere and circumference nowhere.—Blaise Pascal
Summer Recipes
Fresh, Easy, and HealthyBy Tabitha Alterman
Sea Veggies: dulse, Irish moss, various kelps, nori (laver), sea palm
Fruits: apricots, berries (blackberries, blueberries, boysenberries, mulberries, raspberries, strawberries), cherries, figs, grapes, kiwi, lemons, limes, melons, nectarines, oranges, peaches, plums
Ephemeral Garden Treats: edible flowers (the blossoms of arugula, basil, calendula, chives, cilantro, lavender, marjoram, nasturtium, oregano, roses, rosemary, sage, thyme and violets), squash blossoms
Wild Edibles: beach peas, burdock, cat brier, lamb’s quarters, purslane, red clover, wild berries, yellow dock
Animal Products: Eggs and milk from animals eating summer’s bright green grasses are highly nutritious. Summer is prime chicken season, and lamb is most tender in early summer.
Fish: bass, bluegill, catfish, crappie, trout, walleye
Nuts & Seeds: almonds, sunflower seeds, walnuts
Mushrooms: bearded tooth, bolete, cauliflower, chanterelle, coral fungi, fairy ring, maitake, lobster, matsutake, mousseron, oyster, porcini, puffball, shaggy mane, shiitake, sulfur shelf, wood blewit
(Note: Before you go out harvesting mushrooms, get a good field guide and be sure you know what you’re doing. Learn to identify various mushroom species with absolute certainty.)
Yum Yum Yum! It’s sum-yummer again, and locavores everywhere are happy as pigs in you-know-what. Whether you’re blessed with weekly deliveries direct from the farm
or you source fresh food from farmers markets and (oh, you’re so lucky!) your own backyard, there should be no shortage of wonderful ingredients for supernutritious, home-cooked meals this summer.
Plus, the time is ripe for picking many kinds of mushrooms and plenty of other wonderful forageables. And thank goodness for the weather, because absolutely everything tastes better eaten outside.
What’s in Season?The following foods should be in season and available in most parts of the country during the summer months.
Herbs: basil, borage, chives, cilantro, dill, garlic, mint, oregano, parsley, rosemary, sage, summer savory, thyme
Salad Greens: arugula, beet greens, lettuce, mizuna, radish greens, sorrel, spinach, tatsoi
Cooking Greens: bok choy, chrysanthemum greens, collard greens, kale, mustard, turnip greens, Swiss chard
Garden Veggies: artichokes, avocados, beans, beets, broccoli, cabbage, carrots, cauliflower, celery, Chinese cabbage, corn, cucumbers, eggplant, kohlrabi, leeks, okra, onions, peas (field, snow and snap), peppers, potatoes, radishes, tomatillos, tomatoes, summer squash
5Mother Earth News.com
4Mother Earth NewsAug|Sep 2010
Quick & Easy Nonstop Pickles
Slice thin rounds of cucumbers into a dish. Pour rice vinegar, rice wine
vinegar or white wine vinegar over the slices until just submerged.
Cover and refrigerate, and begin eating the next day. Your easy pickles will increase in tanginess each day. Add fresh cucumbers as they become available, adding just enough vinegar to cover them each time. Plus, you can always add your favorite seasonings, such
as dill fronds, garlic slices and hot chiles. Another yummy
option is to use half vinegar and half toasted sesame oil, and
sprinkle with toasted sesame seeds.
1 cup whole milk2 cups heavy cream, divided1/2 vanilla bean, split lengthwise (or 1 tbsp pure vanilla extract)1 to 2 tbsp matcha (richly flavored green tea powder)1/4 tsp salt6 large egg yolks2/3 cup sugar
Fresh mint, juicy blackberries, toasted nuts and dark chocolate all complement the light, grassy and toasty flavor of green tea — or add whatever you can dream up! I tried a suggestion from chef Jamie Oliver to serve ice cream with a drizzle of fruity olive oil and a sprinkle of coarse sea salt — wow-wee! Makes about 1 quart.
Place your ice cream cylinder in the freezer. Mix together the milk and 1 cup of the cream, drop in the vanilla bean, cover and refrigerate for half an hour. Whisk the match a into a couple of tablespoons of hot water until dissolved. Set aside. In a saucepan set over medium low heat, bring the liquid mixture and salt just to a boil. Meanwhile, beat together the yolks, sugar and tea liquid until thick. When the milk mixture comes to a low boil, remove from heat. Pour a third of the hot liquid into the yolk mixture and incorporate it with a whisk. Whisk in another third of the liquid, then pour the mixture back into the saucepan, and heat over low heat. Stir continuously with a wooden spoon until it thickens slightly and coats the back of the spoon (about 170 degrees Fahrenheit). This will take a few minutes, but do not let it boil or the yolks will begin to cook. Remove from heat, remove the vanilla bean, and let the mixture cool .
Homemade Green Tea Ice Cream
6Mother Earth NewsAug|Sep 2010
7Mother Earth News.com
8Mother Earth NewsAug|Sep 2010
9Mother Earth News.com
Everybody loves a bluebird. No other bird is featured more often in our prose, poetry and song. The bluebird is the cheery little guy on your shoulder as you sing zip-a-dee-doo-dah. Bluebirds fly somewhere over the rainbow. “The bluebird carries the sky on his back” wrote Henry David Thoreau. But there is substance, not just lyrical literature behind our fondness for bluebirds- they have earned their place in our hearts.
Bluebirds occur only in North America. European settlers called them “blue robins,” because the birds’ size and rusty breast reminded them of English robins. Comparatively scarce in pre-colonial days, bluebirds thrived as pioneers cleared forests and plowed fields, creating the open, wood land edged habitat they favor. Orchards and field crops served up concentrations of tasty insects. Bluebirds nest in tree cavities, and fanners furnished housing by surrounding their fields with cavity-prone wood fence posts. At the turn of the 20th century, bluebirds were common in much of rural America, and nested in urban residential areas.
The bluebird has made a comeback that’s as remarkable as its striking hue.
Learn more about bluebirds and how you can support these true blue beauties.
beloved
bluebirdsBRILLIANT
by TERRY KRAUTWURST
10Mother Earth NewsAug|Sep 2010
11Mother Earth News.com
The story changed soon after, however, when bluebirds were hit with a double whammy; House sparrows and starlings-aggressive European imports whose populations had burgeoned since their arrival on our shores-robbed bluebirds of their traditional nest sites, destroyed eggs and killed fledglings. At the same time, modern orchard pruning practices, routine removal of dead trees, and replacement of wood fence posts with metal drastically diminished
the number of nesting cavities available to bluebirds. The use of DDT and other pesticides also harmed bluebirds. Their numbers nose-dived. “During the past
40 years,” wrote bluebird expert Lawrence Zeleny in the June 1977 National Geographic, “the population of the eastern bluebird may have plummeted by as much as 90 percent.” The birds, Zeleny said, had become “so scarce that most people under 30 have never seen one.” Extinction, he wrote, was “a real possibility.”
Zeleny’s alarming article, as well as his 1976 book pointedly titled The Bluebird: How You Can Help Its Fight For Survivial, were
summer range, but occupies high, open habitat- mountain meadows, high hills and plains-while the western avoids exposed meadows and prefers open woods and forest edges at lower elevations. T he mountain bluebird’s nesting range also extends further north, through much of the western third of Canada (where it shares territory with the eastern bluebird) and north through inland Alaska.
Even in places shared by two or more species, there’s no problem telling bluebirds apart — at least not the distinctly colored males (in general, female bluebirds are paler and more subtly colored than males). Eastern and western male bluebirds both sport a rusty breast and a blue back, head, wings and tail: the bird most of us probably picture when we think of bluebirds. The western male’s blue is deeper and richer than the eastern’s bright blue, but the birds’ bellies and throats really tell the tale. The eastern bluebird’s belly is white, and the rust color of its breast extends up over its throat, like a turtleneck. The western’s belly is light blue or gray, and the blue of its head extends down over its throat, like a ski mask. And the male mountain bluebird? It looks unlike either of the others: Its entire body is strikingly sky blue.
All three bluebirds are closely related members of the thrush family and share similar habits. In summer they eat mostly worms and
wake-up calls to the public, and a movement was born. In 1978, Zeleny founded the North American Bluebird Society (NABS) to provide information on building and siting nest boxes, dealing with competing species, and nurturing bluebirds and other cavity-nesters. To this day, NABS and many similar state organizations continue to help people in the United States and Canada help bluebirds. Thanks to the organization’s advice and the efforts of countless people, bluebird populations arc bouncing back in most areas.
The Blues TrioThree bluebird species live in North America: the eastern (Sialia sialis), the western (S. mexicana) and the mountain (S. currucoides). At least one kind graces every state except Hawaii and every Canadian province except Newfoundland. The birds’ names pretty much tell you where they live. The eastern bluebird occupies the eastern two-thirds of the United States (except for extreme Southern Florida) and southern Canada. The western bluebird’s range picks up where the eastern bluebird’s leaves off and extends westward to the Pacific Coast and south into Mexico. The two overlap in southern Arizona. The mountain bluebird shares much of the western bluebird’s
insects, including many garden pests. The birds seem to relish a munch with crunch; grasshoppers are a favorite food. Perched on a post or branch, a bluebird will spot an insect on the ground, flutter-glide and land momentarily to grab it, then return to its perch — a behavior known as ground sallying. Eastern species do this less often, and mountain bluebirds most often — they hover-hunt nearly as much as a kestrel, North America’s smallest raptor.
Bluebirds also eat wild fruit, such as berries from cedar, juniper and sumac. Their diet shifts almost exclusively to fruit in winter. Only partially migratory, bluebirds in the northernmost parts of their range move south to reach a dependable food supply, while their southern cousins generally stay put.
Family MattersCome spring, bluebirds that migrated south return to their nesting grounds, earning their reputations among Northerners as the trumpets of spring. Spring is also when bluebirds commence courting and homemaking. Males, which in the North arrive first, find suitable nesting sites and stake out territories. Perched in the highest branches,
“The birds seem to relish a munch with
crunch; grasshoppers are a favorite food.”
Seconds before the Earth is demolished for a galactic freeway, Arthur Dent is saved by Ford Prefect, a researcher for the revised Guide. Together they stick out their thumbs to the stars and begin a wild journey through time and space.
Don't panic! Here are words of praise for The Hitchhiker's Guide to the Galaxy!
"It's science fiction and it's extremely funny...inspired lunacy that leaves hardly a science fiction cliche alive."
Washington Post
"The feckless protagonist, Arthur Dent, is reminiscent of Vonnegut heroes, and his travels afford a wild satire of present institutions."
Chicago Tribune
"Very simply, the book is one of the funniest SF spoofs ever written, with hyperbolic ideas folding in on themselves."
School Library Journal
4242424242
Redesign a series of book covers.
The Hitchhiker’s Guide to the Galaxy is a science fiction novel series by Douglas Adams. I captured the series’ unique style with handwritten typography and graphic symbols over a photograph of a galaxy cluster. Each book cover has it’s own color scheme, yet reflects the same layout and typographic style. These designs merge the look of vintage science fiction novels with modern style.
challenge:
solution:
The unhappy inhabitants of planet Krikkit are sick of looking at the night sky — so they plan to destroy it. The universe, that is. Now only five individuals can avert Armageddon: mild-mannered Arthur Dent and his scalwart crew.
Don't panic! Here are words of praise for Life, the Universe, and Everything!
“Wild satire . . . the feckless protagonist, Arthur Dent, is reminiscent of Vonnegut heroes.”
Chicago Tribune
“Adams is one of those rare treasures: an author who, one senses, has as much fun writing as one has reading.”
Arizona Daily Star
4242424242
Facing annihilation at the hands of warmongers is a curious time to crave tea. It could only happen to the cosmically displaced Arthur Dent and his comrades as they hurtle across the galaxy in a desperate search for a place to eat.
Don't panic! Here are words of praise for The Restaurant at the End of the Universe!
“Douglas Adams is a terrific satirist.”
Washington Post Book World
“What’s such fun is how amusing the galaxy looks through Adams’s sardonically silly eyes.”
Detroit Free Press
4242424242
To conceptualize and design a company and to include a logo, package design, and an ad campaign. Every piece must have strong typography.
Sugar Rush is a new candy store that also incorporates a cupcake bakery. Everything about the company is my concept and design including the company name, logo, package designs, and magazine ad campaign. Illustrative designs in all pieces capture the company’s fun, whimsical personality.
challenge:
solution:
Font: VAG Rounded BlackAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*()_+`-={}|:”<>?[]\;’,./
Pantone 389 C C:20 M:0 Y:
85 K:0R:213 G:224 B:78
HEX: D5E04E
90% Pantone Process Black CC:0 M:0 Y:0 K:90R:65 G:64 B:66HEX: 414042
Design and plan a video game convention with a consistent style that appears in all aspects of the event. Reach every person in my target audience as effectively as possible without the brand losing its personality or sense of entertainment.
Pixelcon’s branding is applied to several pieces essential to the event. I created an event registration package that includes a bag, shirt, ticket, pass, map, and an event booklet. Staff member shirts make event employees easily identifiable. I also designed and built an interactive website for Pixelcon where the user may explore the interactive map of the convention center, read about the upcoming events in the schedule, and register for the event.
challenge:
solution:
Ashton TupperEvent Designer
Dear Ms. Smith,
Fit; hil viverrimunt. Silibem. Sat vo, scridic audentem culocte curenatus, vem opublicaude temus conque tiam tella non in senirmilium publin iam pont? Quo ut pubi inclem cles, et, que cononoc ulinatertus conficae num tessidi, Catum sinihic aperdicaete, cone audam aut inte taterit.Omnemur aedit, que quid mis. Adducortam iam periptemque occhus liae, culiam, publius opopubi patqua L. Cupior ut grato enihilii prorisquon Itatum cae conerio, commo in sentela nonsicae tem diesignatqua patque quit, mendeperox sendem consuam nostra vis. Habus, orescri ssulibutes contis cris conihi, nost? Aximo at, qui sentiem intifes consilia proximihicum haelum ma, ficonsu ltorunte te, ce proreti lissess essulis, sil ut vastro, facis vides videes mod nos An Itabem catum prite factus.
Nostis, tes? Ahacre conenatum es ius publintici portem, quam et vatus lincessent. Peri cons Cat, omniqui dienduc endet; noven visse nium intilibem pat viti, Catilic atrae, cus ducis, Catussim sicae menirio rterbenatam inat, ses sedeo actum porsula oc, noste consum pulintelin in det, Ti. Maequam dum ficas consul confintrae iactorum int? Ahabis nit; elii parentemum et; inatraecrios fat, se, Catiam nostant raelum utervivil horatussulla sesil tus, commorum noximis patimusus, que cipsentem or abem dius, desse virmisquos clatia at vividit, quem acripic aelles iam num ide ca; horente ruderen atatiu qui forum. Mulviri in inam nendie inte cota, fin verevivicii caed re me contiss umerdit at.
Nostis, tes? Ahacre conenatum es ius publintici portem, quam et vatus lincessent. Peri cons Cat, omniqui dienduc endet; noven visse nium intilibem pat viti, Catilic atrae, cus ducis, Catussim sicae menirio rterbenatam inat, ses sedeo actum porsula oc, noste consum pulintelin in det, Ti. Maequam dum ficas consul confintrae iactorum int? Ahabis nit; elii parentemum et; inatraecrios fat, se, Catiam nostant raelum utervivil horatussulla sesil tus, commorum noximis patimusus, que cipsentem or abem dius, desse virmisquos clatia at vividit, quem acripic aelles iam num ide ca; horente ruderen atatiu qui forum. Mulviri in inam nendie inte cota, fin verevivicii caed re me contiss umerdit at.
Sincerely,
Ashton Tupper
art gallery
tournamentstage
panel stage
cafe
merchandiseroom
registration
level 2level 1
1 3
4 MAP5 SCHEDULE6 Q&A PANEL8 MUSICAL GUESTS10 TOURNAMENT
44
art gallery
tournamentstage
panel stage
cafe
merchandiseroom
registration
level 2level 1
Map & Schedule
5
march
26
Merchandise room openHAWP PanelCliff Bleszinski PanelStarcraft 2 Tournament - Round 2Jonathan CoultonMC FrontalotMario Kart Wii Tournament - Round 1
10 - 1012 - 33 - 63 - 57 - 99 - 1111 - 1
march
25Merchandise room openArt gallery spotlight, silent auction beginsStarcraft 2 Tournament - Round 1Team Fortress 2 Tournament - Round 1Street Fighter 4 Tournament - Round 1
11 - 81 - 33 - 56 - 8
8 - 10
march
27Merchandise room openStarcraft 2 Tournament - FinalsTeam Fortress 2 Tournament - FinalsStreet Fighterr 4 Tournament - FinalsArt gallery auction ends
10 - 511 - 1212 - 11 - 24 - 5
66
Epic Games Design Director Cliff Bleszinski, a 16-year veteran of the computer and video game industry, shipped his first commercial game, “Jazz Jackrabbit,” before graduating high school. During his tenure at Epic, Cliff has been a key visionary behind the award-winning, multimillion-selling “Unreal” series in addition to “Gears of War,” which sold 5 million copies and won over 30 Game of the Year awards. Cliff is also a driving force behind the highly anticipated “Gears of War 2,” which releases worldwide exclusively for Xbox 360 on Nov. 7. He continues to lend his creative expertise to Epic’s upcoming projects, and is expanding the scope of his work to include other entertainment sectors as well. Saturday 3 PM - 6 PM
Q&A Panel
event book
7
Hey Ash, Whatcha Playin’?, aka HAWP, is a video series by Destructoid hosted on Gametrailers. Anthony and Ashly Burch are writers and game critics who make surreal videos in their spare time. The videos aren’t that bad. In addition to creating video content, Anthony used to write some awesome stuff for Destructoid.com. Over at AMC’s blog, Anthony writes about videogames, movies, and videogame movies. Occasionally, Ashly acts in other stuff, like the movie Donna. Saturday 12 PM - 3 PM
88
Musical Guests
Jonathan William Coulton, affectionately known as JoCo to his fans, is a musician best known for the geeky subject matter of many of his songs and the nontraditional licensing and distribution of his music. His most prominent accomplishments include his Thing a Week project and his songs Code Monkey, Still Alive, Skullcrusher Mountain, and The Future Soon. Jonathan is largely associated with the folk rock genre, though he occasionally experiments with other styles. Jonathan’s primary instrument is the guitar, but he also plays each other instrument in most of his recorded songs. Saturday 7 PM - 9 PM
9
Damian Hess, better known by stage name MC Frontalot, is a Brooklyn-based hip hop musician and self-proclaimed “world’s 579th greatest rapper”. He is best known in nerdcore hip hop and video game culture, for naming the nerdcore subgenre, and performing at Penny Arcade’s annual Penny Arcade Expo. Hess graduated from Wesleyan University in 1996 with degrees in English and Electronic Music. Saturday 9 PM - 11 PM
1010
Tournament
Floor 1
1st Round - Friday 3PM - 5PM2nd Round- Saturday 3PM - 5PMFinals - Sunday 11AM - 12PM
Floor 1
1st Round - Friday 6PM - 8PMFinals - Sunday 12PM - 1PM
Floor 2
1st Round - Friday 8PM - 10PMFinals - Sunday 1PM - 2PM
Floor 2
1st Round - Saturday 11AM - 1PMFinals - Sunday 2PM - 3PM
11
STAFF STAFF
website (file available on cd)
CHARLESTON
Farmersmarket
Brand the local Charleston Farmer’s Market and apply this brand to a series of package designs that is aesthetically pleasing and easy to use for the various vendors that participate in the market.
My concept for Charleston Farmers Market is where the city meets the farm. I gave the farmers an identity they could relate to, but I did not stray away from the consumers. I found a medium between metro and rural by creating an ideogram for the logo. The symbol depicts the Charleston cityscape over rows of harvest. Abstract shapes form a square that transforms into a leaf shape at the top, once again symbolizing industrial elements meeting with organic elements. Squared corners frame the farm scene, symbolizing the constant flow of work, jobs, and produce between the city and the farm that the Charleston Farmers Market provides. A simple label system was designed to be easy for the vendors to use.
challenge:
solution:
MARCH 1-4, 2012Design a poster for the 2012 Charleston Wine + Food Festival.
My poster portrays the essentials of wine and food and the tools needed to enjoy the culinary experience of the Charleston Wine + Food Festival. Enlarged and cropped graphic silhouettes of a corkscrew and fork abstract the tools in a way that the viewer has to see them in a new way. The cyan and plum palette is unexpected, but reminiscent of Charleston.
challenge:
solution:
I completed an internship as a Production Designer at Gulfstream Communications over the months of May-September of 2010. I worked alongside the Production Designer in designing high-end advertisements for clients in all of the Magazines under Gulfstream Communications, including: Charleston Magazine, Charleston Home, Charleston Weddings, G the Magazine of Greenville, WNC (Western North Carolina) and House Calls. I worked directly with each client via phone, e-mail, or meetings to create an advertisement that fit their expectations, yet blended with the unique style of each magazine.
Summer 2010 Internship
Jewelry & watches Flagship store Usa 258 King streetcharlestonshop 843 577 [email protected]
ashtontupperinsightful designPhotographyPhotography pieces were shot using a Nikon D40 and color corrected using Camera RAW and Photoshop CS5. With a background in design, my photography has a focus on composition, color, and texture.
To work with a team of two others to conceptualize, write, lay out, photograph, and design a magazine.
HEM is a local fashion magazine based out of Charleston, South Carolina. HEM blends lowcountry and metropolitan style to attract the fashion-conscious local reader. Every month, local fashion designers, boutique owners, and freelance designers are interviewed. Their designs are also displayed in features such as Style File. HEM is a great way for local designers to publicize their name.
Since this is a team project, I placed footnotes on each magazine spread highlighting my contributions.
challenge:
solution:
MARCH2012
20
BEBEORBAMBI?
WHAT ARE YOU WEARING?
back cover front cover
masthead design
Ashley Reid is one of Charleston’s most well known local fashion designers in the low country. Born and raised in Charlotte, North Carolina, Ashley Reid graduated from the
UNC Chapel Hill with a Bachelor Degree in Anthropology. After traveling all over the world from Kenya, Western Samoa, Indonesia to London she began studying Fashion Design at Savannah College of Art and Design. She then moved to New York, where in 2005, she was awarded the Perrier ‘Bubbling Under’ Award for Design Concept and Illustration through GenArt. While living in NYC she worked along side CFDA designer, Costello Taglipietra.
In 2008, she found herself back in Charleston launching her own fashion line, Clewis Reid. Here in Charleston, Ashley Reid has made a substantial name for herself within the local fashion scene. In 2008, she was chosen to show her collection in Charleston Fashion Week. This year her role in Charleston Fashion Week will be to judge the new emerging designers and will also show her new Spring collection. Today you can find her teaching her fashion knowledge to students at The Art Institute of Charleston.
Spotlight:Ashley ReidBy Lauren Jackson
1110
Tell us a little bit about yourself.
I grew up in Rowayton, CT until I was 9 and moved to Charleston, where I’ve called home ever since. I went to UGA and majored in Studio Art and History. I have an amazing family and great friends and I love doing what I do!
How did you get into fashion?
It’s always been something I loved. I knew it was the direction I wanted to go after I graduated so I applied for internships and went from there. I was planning on going back to school but came into some opportunity so I decided to wait on school and try my own thing for a while. It’s a tough industry but it has been amazing so far.
Where do you get your inspiration?
From everywhere, it depends on the day, what I’m doing at the time, etc. I love color and abstract art; I love traveling, fashion magazines, and antique shopping.
What’s your design process?
I don’t really have a set process. Because I am not formally trained, I am unorthodox in my methods. I like it this way though. I start at whatever part in the process that I want and then make the pieces fit together.
Where do you get your fabrics?
I buy the majority of my fabrics from stock in New York. The garment district is such an amazing place. If you are willing to dig, you can find exactly what you need at really reasonable prices. I also sometimes use eBay for trims and accentsTell us about your relationship with your client when creating a cus-tom piece.
This is a great process for me because I really love working with people. It is such an awesome and rewarding feeling to help someone chose a piece of clothing that they really love. Most of the custom pieces I have done are for a special occasion. I know for me what I wear is one of the most important parts of attending an event and I like thinking I can help someone get even more enjoyment out of something important in their life.
How did your experiences with Anna Sui and Alexander Wang
shape your fashion scope and business knowledge?
My internships were invaluable. If money were no object I would still be interning in NYC. It gets exhausting at times but it is an amazing experience and you learn things that you cant learn anywhere else, essential to the business and to the overall process of design
How did studying in Italy contribute to your designs?
My time in Italy was more influential on my life as a whole and me as a person than it was necessarily on my designing, thought that is all interconnected. It was my first formal training in fashion design so that was definitely something influential and my professor has worked for some of the most influential Italian fashion houses in the world. He was amazing; the whole experience was.
Tell us about your latest collection.
I really love the Spring 2010 collection. This is my most recent collection because I am taking a break for fall because I am moving my production to New York and am trying to get all of the details worked out. I just really loved the prints I found for the collection. I was inspired by a trip I took to Nice, France and the Henri Matisse museum there. His work is so amazing, combined with the landscape of Nice, its hard not to be inspired!
What’s your favorite season to design for?
I would say spring just because I gravitate to bright colors and prints and because I specialize in party dresses and there are so many great events in spring. I also do a lot for weddings, which are very popular.
Style
Design
Hem
FashionÊManagmentÊATÊTHEÊARTÊINSTITUTESÒOurÊfashionÊmanagementÊprogramsÊareÊalwaysÊinÊstyle.Ó
8
6
Name: Evelyn BowersOccupation: Store ManagerGoing to: The bankAbout the Look: “Casual Chic.” Top and Shoes by Juicy Couture, Leggings from Saks, Shades by Gucci
Name: Amy CaldwellOccuptation: RetailGoing to: WorkAbout the look: “Funky Fresh.” Jacket from a thrift store, Hat, Jeans and Shoes by Juicy Couture.
Name: Dalia DaliliOccupation: PhotographerGoing to: ShopAbout the look: “Metropolitan.”Jacket & Dress by American Apparel, Bag from a thrift store, Leggings by H&M, Boots by Urban Outfitters.
Name: Korinna SheahanOccupation: StudentGoing to: ShopAbout the look: “Urban-Femme.” Jacket by Target, Jeans by Gap, Shoes by Suite Sole, Ring designed by her mom.
street threads
article of clothingSarah Acker of Sarah Maxwell Designs lets us take a peek into her studio
By: Meg Watson
“I don’t really have a set process; because I am not formally trained, I am unorthodox in my methods. I like it this way though.”
4
TABLE OF CONTENTS
hemART DIRECTOR
Meg Watson
PRODUCTION MANAGERAshton Tupper
GRAPHIC DESIGNERLauren Jackson
CONTRIBUTING PHOTOGRAPHERSMonique Wilson
Leah Pressley
EDITORTissie Watson
Article of Clothing:Sarah Acker of Sarah Maxwell Designs
Spotlight Feature:Ashley Reid of Clewis Reid
Local Jewelry Artisan:Felice Killian of Felice Designs
Trend Setter:Spring Make Up Forecast
7101618
layout photography, layout photography, layout
photography, layout layout
1514
style file
1_Steve Madden
2_Guess Jeans
3_Big Buddha
4_Teal
5_Swarovski
9_Forever 21
10_ Old Navy
6_Jojo
7_Jojo
8_Forever 21
1716
By: Meg L. Watson
New Orleans born Felice Viguerie Killian began her jewelry crafting career at a young age. Ever since
high school, Felice has been creating earrings and necklaces for her friends and even teachers. Through the years her techniques have evolved; she has worked with clay beads to blown glass,
and through a lot of support from her friends and family she began her own business.
Even though Felice Designs began in her hometown of New Orleans, Louisianna, her roots
are now set here in Charleston, South Carolina. After graduating from the College of Charleston in 1997, Felice began working in her apartment. After working in a few other studio space, she opened her own shop in April of 2004. When walking into her store on King Street you can usually find her in the back with a propane torch and goggles spinning soft moretti glass.
Tell us a little bit about yourself.
I’m 34 years old and have been making jewelry since I was 14. I have always been a creative and free spirit who loves costumes, wigs, dressing up, etc. I think it is part of my personality and was fostered by my parents letting me be my own person as I was a child. I have 2 younger sisters and they let us be individuals, praising our strengths and helping with our weaknesses.
My family is the most important part of my life. When you ask about me you are essentially asking about them as well. I ‘vet been married to home killian for almost 8 years and have a 16 month-old, felice. They are both incredible and loving people. My sisters both live in New Orleans. One is married with two girls, and the other one is single. My dad is there as well, and my precious mom passed away in November from cancer. My family has provided the most emotional support for me and for my business. They are my biggest cheerleaders and fans.
How did you get into jewelry making?
A friend gave me some beads in high school and I made one pair of earrings. I wore them back to school and everyone wanted to buy a pair. I started selling them for $6/pr. My business started in the school cafeteria!
What materials do you use?
I started blowing my own glass beads 16 years ago when I was a freshman at the college of Chas. I took a 3-hour course one Saturday in New Orleans to learn the art of lamp work (making glass beads). To compliment the beads I use pearls, Swarovski crystals, sterling silver findings, and other findings.
Since you started at a young age, how have your creations evolved?
My creations change all the time. Some of my styles have actually gotten simpler over the years. I make solid color beads now, which I never in a million years thought I would do. That said, I still love doing complex pieces.
Has the culture of your hometown New Orleans, and the culture here in Charleston influenced your designs?
New Orleans and Charleston are both whimsical cities. They are places where people go to have fun. New Orleans is definitely crazier and more eclectic, but they both are cities where you want to have fun and take advantage of your surroundings. Kind of like my jewelry, it’s not meant to be kept in a box.... wear it! Wear a big piece that is really complex with jeans and a tank top from old navy.
Tell us about owning your own business; the perks & the negatives.
I love owning my own business as I work hard and smart. I know that anything I do/don’t do will affect me so I try to make smart decisions. Sometimes, though, it would be nice to not have to make so many decisions. On the whole it is 99% positive.
Where do you find inspiration for your designs?
Some of the things that have inspired me include: clothing, boats, industrial areas...like the mills in Georgetown, circuit/electrical boxes, wallpaper, and sometimes in my dreams I think of a new design.
What is your favorite piece of jewelry to design?
I love designing big, statement pieces where the first thing someone notices is my necklace.“I love designing big statement
pieces where the first thing someone notices is my necklace.”
“It’s not meant to be kept in a box...wear it!”
local jewelry artisanFelice Killian of Felice Designs lets us delve into her jewelry collection
18
what we ♥The Editors here at HEM would like to share with you the things we love and the things we can’t live without.
This spring is all about soft, fresh and natural makeup. Think romantic neutrals, pastels, and shimmers. Romantic soft pinks and sheer pearlescent natural shades have been spotted at
practically every top spring runway lineup. Brighter pastel shades on the eyes are a great way to make your makeup pop.
Fake bronzer is always a good thing for the Spring but please don’t over-indulge. The aforementioned light pastel shades look lovely with a subtle glow.
Put the flat iron down! Go natural-chic with a loose and wavy bun. Your hair will love you for the break. Long hair is very popular this season, worn up or down.
SPRING MAKEUP forecastBy Ashton Tupper
By Ashton Tupper
1
4
2
5
3
6
1_Harajuku Lovers G Perfume 2_Bracelet by Kenneth Jay Lane 3_Vintage Gucci handbag 4_Vintage necklace 5_Glass mushroom by Pier 1 Imports 6_Sunglasses from Wet Seal
“A perfect scent for spring with a hint of sweet coconut. Plus the little doll
is adorable!”-Ashton
“My mushroom is the perfect paperweight and a great accessory for my room.”-Lauren
1312
How did you get into fashion?AR: I’ve always been drawn towards clothing, and reworking things to be more how I wanted them. I used to cut up my clothes in junior high and try to sew them back in a new way…it never worked out quite as I had envisioned. I became interested in Fashion as a career while living in London, and started looking into degree programs to learn how to become a designer.
How did your study of anthropology contribute to your designs? AR: While studying Anthropology I was able to travel a lot, and those travels have had a huge and lasting impact on my view of the world and how I interpret things. While traveling I was always so amazed by costume and adornment, and how it is such a global phenomenon. I did a thesis project in Samoa on personal adornment--traditional dress and how it’s changed over time, ceremonial costumes, and the traditional samoan tattoo, the ‘tatau’.
Where do you get inspiration?AR: It really comes from anywhere and everywhere. I just have to let myself be open to it and be observant.
What’s your design process?AR: I start a new collection by building on new ideas and inspiration. Once that takes shape, I start building a color story and start design-ing print ideas for fabrics (if I’m using prints). A lot of time at this stage is also dedicated to sourcing contractors (print and dye houses, fabric manufacturers, trims, etc). Then I sketch as much as possible to get as many ideas going and evolving before starting to hone in on about 10-15 styles that tie together and become the collection. Once the line is sealed, I do a final watercolor illustration of it and once samples are made I’ll have a photo shoot and create lookbooks.
Where did the name Clewis Reid come from?AR: It’s a combination of my parents names: Claudia and Lewis. And my last name: Reid
How do you incorporate sustainability into your designs?AR: The biggest problem with the apparel industry is the horrible environmental footprint it leaves behind. Most of that comes from textile production and processes that use tons of toxic chemicals that have no outlet for disposal. I realize that any business will have some negative impact, but my goal for my company is to minimize that. I source only sustainable fabrics--right now I am using Bamboo Twill and Organic Cotton/Silk Voile. When I have fabric printed, I have it printed digitally, which is so much less wasteful (but way more expensive!) and try to source low impact dye methods. I am trying to keep as much labor (sewing, etc.) local as possible, but that is hard!
What’s your favorite season to design for? AR: SUMMER! I am a summer girl at heart, and I love to design easy dresses with fun prints and colors.
How did you get involved with the Art Institute of Charleston?AR: After I showed my line as an emerging Designer at Charleston Fashion Week in 2008, I heard that AI was launching a Fashion dept. and I started to investigate opportunities to teach. I started teach-ing in the FRM program that summer, and am now Full Time.
How do you mold the young minds of new designers?AR: Well, keep in mind that FRM is not a design program!
We do touch on design and drawing, but the focus is on the business of fashion retailing. I try to share as much of my own knowledge and experiences with my students as possible. I love their eagerness and feel inspired by them often.
What’s your favorite aspect of teaching?I love getting to know the students and evolving with them as they grow and move up through the program. Seeing their knowledge, understanding, and especially their level of work improve. In my Events Promotion class there are students that I’ve had in 3 or 4 previous classes, so we are building on a solid foundation and I know their potential and can really help them grow.
Tell us about your Event Promotion Class and it’s role with Charleston Fashion Week.
The students are helping me put together my Clewis Reid show for CFW. They are helping style the looks--choosing shoes, making accessories, choosing models, fitting models, selecting music, etc. It’s a great collaboration, and we will all be there on the night of the show to make sure it all goes smoothly!
How did it feel in 2008 to be picked to show in CFW & what’s your role in the upcoming CFW?Wonderful! It was really an honor. I am a judge for the new emerging designers, and will have my own show on Friday night, sponsored by AI!
What event are you looking forward to the most at CFW?I am looking forward to seeing the new emerging designers collections and the challenge look they show on Sat. night. Also looking forward to my show!!!
OFF THE RECORd:
Who do you wear?If I absolutely LOVE something, I’ll buy it regardless of label.
What’s your favorite thing about Charleston?Summer at the beach--until this year I lived on Sullivan’s Island, and I spent every spare minute on the beach either surfing, reading, riding my beach cruiser, or just relaxing.
What celebrity would you want to dress?Alexa Chung
What are the top 5 songs on your ipod?I will say I listen to a lot of reggae, old soul and Motown, Wilco, Ryan Adams, and Radiohead.
Where’s your favorite place to eat in Charleston?FIG, Fast & French, Pattaya, Basil, Papa Zuzu’s
What’s a fashion faux pas to you?Wear your clothes and don’t let them wear you! Carry yourself with confidence and you will look good.
Pumps or flats?Depends on the oufit….I very rarely wear flats unless they’re riding boots or flip flops. Going out I usually go for some over-the-top statement shoes.
layout
layout
photography, clipping, layout
photography, layout, articles layout
Design a logo for a local photographer and apply it to business cards and letterhead designs to start her business.
After looking over a mood board that was provided by the client, I designed the logo. Her love of raising birds as well as her love for nature photography served as inspiration for the logo. My contemporary, professional, and classic style will last over time.
challenge:
solution:
digital & film photography fine art
Monique Wilson201 Kenilworth Road
Summerville, SC [email protected]
951.264.3199
digital & film photography fine art
Pantone Warm Gray 11C Pantone 808U
Font: Georgia
Design the campus map of The Art Institute of Charleston into a 13x19 foldable brochure.
The design of this map was inspired by the works of graphic designer Saul Bass. Blocks of color and big bold text are easy to read and inviting to the viewer, all while appealing to design students. Color coding and bold easy-to-read room numbers makes finding rooms easy.
challenge:
solution:
Main Building843.727.3500Monday–Friday: 7 AM–10:30 PMSaturday: 8 AM–5 PM
360 Concord BuildingMonday–Thursday: 8 AM–10 PMFriday: 8 AM–6 PMSaturday: 10 AM–2 PM
[email protected]@aii.eduMonday — Thursday: 7:30 AM - 9 PMFriday: 7:30 AM - 5 PMSaturday: 8 AM - 5 PM
Registrar’s [email protected]–Thursday: 7 AM–6 PMFriday: 7 AM–5 PM
Academic [email protected] AM–5 PM
Financial [email protected] AM–7 PM
Student [email protected]:30 AM–5 PM
Career [email protected]–Friday: 9 AM–5 PM
Print [email protected] AM–4 PM
School [email protected] AM–4 PM
[email protected] AM–6 PM
important informationFAQ Is tutoring available?
Peer tutoring is available through the Academic Achievement Center located on the second floor in room 317. Please contact the Director of Academic Achievement at 843.727.3568 to arrange for a tutor. Full-time faculty also offers workshops through the Academic Achievement center.
How do I replace a lost or damaged ID card?
You will be required to show your ID to gain access to Art Institute facilities.Replacement identification cards are available at the second floor cage. Thereplacement fee is $10.00. Your ID card is provided at the time you enroll for your first quarter and must be carried anytime you are on the campus or at a college housing facility. Identification cards are the property of The Art Institute of Charleston and are valid only for quarters in which you are enrolled as a student.
What are the computer lab hours?
Monday – Friday 7:00 a.m.-10:30 p.m.Saturday 9:00 a.m.-5:00 p.m.Sunday Closed
Who do I contact if I have a question about student housing?
For answers to college-sponsored housing questions, or if you need help finding other housing options, the Office of Career and Student Services is your contact point for information. Housing costs are in addition to tuition and fees.
Directions to Student HousingDirections from Main Campus toColonial Grand at Quarterdeck
1: Turn Left onto East Bay Street. 0.3 Miles2: Turn Right onto Broad Street 1.8 miles(Broad becomes Lockwood)3: Merge onto SC-30 towards Folly 2.9 miles4: Take the SC-17/Folly Road (exit 3) 0.2 miles5: Keep Right at the fork 0.1 milesto go onto Folly Road/SC-1716: Turn Right onto Harbor Cove Lane550 Harbor Cove Lane, Charleston, SC 29412
Directions from Main Campus toRiverland Woods
1: Turn Left onto East Bay Street 0.3 miles2: Turn Right onto Broad Street 1.8 miles(Broad becomes Lockwood)3: Merge onto SC-30 towards Folly 2.9 miles4: Take the SC-17/Folly Road (exit 3) 0.2 miles5: Turn Left at the light onto 2.2 milesFolly Road/SC-171 toward Folly Beach6: Turn Right onto Riverland Woods Place1001 Riverland Woods Place, Charleston, SC 29412
Directions from Main Campus toVillage Square
1: Turn Right onto East Bay Street 0.5 miles2: Turn Left onto Calhoun Street 1.5 miles3: Continue onto James Island Expy 0.4 miles4: Merge onto 2.7 milesSouth Carolina 61 North via ramp to Summerville5: Slight Right at 1.4 milesSouth Carolina 61 North/ Ashley River Road6: Turn Right at 0.3 milesSouth Carolina 7 North/ Sam Rittenberg Blvd7: Turn Left at Woodmere Drive 0.3 miles1704 North Woodmere Drive, Charleston, SC 29407
Directions to Ai CharlestonDirections from N17
Take US-17 South. Take Morrison Drive/East Bay exit. Turn left at the bottom of theexit ramp. After approximately 1.4 miles take a left onto South Market Street. Theschool is located at 24 North Market Street, at the corner of North Market and EastBay Street.
Directions from S17
Take Savannah Highway/US-17 North to Lockwood Drive South. Merge ontoLockwood, which becomes Broad Street. Drive for approximately 1.1 miles until youarrive at East Bay Street, and then turn left onto South Market Street. The school islocated at 24 North Market Street, at the corner of North Market and East Bay Street.
Directions from I26
Take I-26 East to Charleston. Take exit 219B/Morrison Drive(East Bay Street).Turn left at the bottom of the exit ramp onto East Bay St. Drive for approximately3.1 miles until you arrive at Market Street. Turn left onto South Market Street. Theschool is located at 24 North Market Street, at the corner of North Market and EastBay Street.
Directions from I95
Take I-95 towards I-26. Take I-26 towards Charleston. Take Morrison Drive(EastBay Street). Turn left at the bottom of the exit ramp onto East Bay St. Drive forapproximately 3.1 miles until you arrive at Market Street. Turn left onto SouthMarket Street. The school is located at 24 North Market Street, at the corner ofNorth Market and East Bay Street.
All places are pay to park in downtown Charleston. There is metered parkingavailable in front of the school on North Market Street and South Market Street.There is also metered parking available along East Bay Street and Concord Street.
