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OBJECTIVES :

Applying my expertise in fields of Management, Sales, Marketing, Product Management and Information

Technology; to pursue my career.

EDUCATION:

Bachelor of Commerce, Cairo University. 1992 Cairo, Egypt.

AREAS OF EXPERTISE:

Sales & Marketing Management

Marketing Communications

Business Development

Market Research & Analysis

Client Relationship Management

Client Servicing

Team Management

Strategic Planning

New Initiatives

PROFESSIONAL EXPERIENCE:

Bitdefender SRL (One of top 3 companies globally of security and antivirus field ) ROMANIA.

Business Development Manager, Territory Manager (KSA) (Reporting to Global Sales Manager)

Nov 2011- Dec 2015

1. Increasing brand exposure to channel (recruitment of partners, distributors and resellers)

2. Gathers data relevant for the local market, competitors and customer intelligence, from primary and

secondary sources, potential partners in distribution, media (and upload to CRM application)

3. Responsible for managing all operations within the country.

4. Responsible for profit, revenue, cash and quality targets.

Ashraf S.Abd.Elghany

D.O.B: August 13, 1969

Cell: +966 504324804.

Home: +966 12 6173898

Address: Jeddah.

Nationality: Egyptian.

Marital Status: Married + 1

E-Mail: ashraf.shendy@gmail.com

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5. Submit business performance reports, which could be on a monthly or quarterly basis.

6. Recruit and manage staff, including performance monitoring, mentoring and training.

7. Confirming orders and generating invoices via ARMS (office help)

8. Answering partners’ orders, day-to-day requests and queries.

9. Cooperation with different departments within the company in order to fulfil partners’ requests

10. Providing partners with accurate information.

11. Offering the prospects in distribution all necessary material about Bit Defender activities (collaboration

procedures, marketing materials, opportunities for training)

12. Providing other channel managers with experience gained on own markets.

13. Following on payments and cash-flow (office help)

14. Preparing sales reports via ARMS

15. Adapts the image and message templates and marketing materials to the local specifics, as needed and

within the limits of the guidelines from HQ;

16. Supplies local input in the process of worldwide corporate identity/brand/image design or review.

International Computer Co : ( 15 yrs ) ( 2004 selected one of the top 100 companies in Saudi Arabia and ranked one of

the top 5 in the IT sector).

A/ Business Development Manager. (Reporting to GM) Jul 2008- Aug 2011

1. Bring new brands to the Saudi market. (AEG, BITDEFENDER, COMPRO, PACKARD BELL, PLEOMAX

etc .

2. Handling all product management activities related to No’s of brands Such BITDEFENDER, AEG,

PACKARD BELL and TOSHIBA.

3. Handling all the activities related to supply chain of ZAI factory.

4. Develop new business relationships, generate and negotiate new income for company to as agreed.

5. Follow-up specialized exhibitions (both local and abroad ), periodicals and publications with regards to get

the largest base of relationships with suppliers not only for new items, but to diversify the sources of the

product we're working on, provided quality and competitive price.

6. Define and follow up of yearly targets and objectives.

7. Follow the movement of items with the sales department, branch management to ensure the performance of

the role required for the spread of these items.

8. Prepare the marketing plan to the brands.

9. Increasing brands exposure to channel.

10. Prepare and planning the campaigns for new brands.

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11. Develop and implement strategies for new products and services.

12. Market analysis and deliver accurate business reports.

13. Sales Staff training on the benefits of new products and help them with the necessary tools to deliver the

product to market

14. Develop and manage client communication tools.

15. Forecast long and short-range market potential in the kingdom.

B/ Retail Sales Manager & Main Branch Manager. (Reporting to Managing Director) June2000- Jul2008

1. Managing and motivating a team to increase sales and ensure efficiency.

2. Managing stock levels and making key decisions about stock control.

3. Analyzing sales figures and forecasting future sales volumes to maximize profits.

4. Analyzing and interpreting trends to facilitate planning.

5. Using information technology to record sales figures and for data analysis and forward planning.

6. Dealing with staffing issues: interviewing potential staff, conducting appraisals , performance reviews and

providing or organizing training and development.

7. Ensuring standards for quality, customer service and health and safety are met.

8. Initiate and manage the SAUDI initiative (PC to each family) 4 years.

9. At 2003, Member of ICC team to obtain the ISO 9001-2000 certification.

10. Responding to customer complaints and comments.

11. Promoting the organization locally by liaising with local customers, newspapers and the community in

general.

12. Organizing special promotions, displays and events.

13. Attending and chairing meetings.

14. Updating colleagues on business performance, new initiatives and other pertinent Issues.

15. Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent

issues

16. Maintaining awareness of market trends in the retail industry, understanding forthcoming customer

initiatives, and monitoring what local competitors are doing.

17. Attending all local exhibitions related to career, as well most of the region and abroad.

18. At 2005 establish Dawlaiah Digital Store (DDS)

19. Responsible about one of the biggest show room of the kingdom (850 sq m )

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C/ Corporate Sales Manager.(Reporting to Managing Director) June 1999-June 2000

1. Develop sales strategy for the market that ensures achievement of regional sales goals and profitability.

2. Prepare action plans by individuals as well as by team for effective sales compensation.

3. Achieve Monthly & annually regional target.

4. Ensure collection of all customer credit on time.

5. Submit monthly reports that include (region sales achievement, market feedback PI activities, and

counterfeit activities).

6. Contribute to formulation of policy and strategy of sales department.

7. Dealing with staffing issues: interviewing potential staff, conducting appraisals and performance reviews

and providing or organizing training and development.

8. Regular filed visit to market and key customers.

9. Full profile of regional customers Carried out a needs study that pointed the IT market.

D/ Sales team Supervisor: Dec1998-June1999

E/ Sales rep : Dec1996- Dec1998

Peninsula International trading. (Jeddah, KSA ) 2 Yrs. ( General trading ) Nov1994-Dec1996

Marketing In-Charge & Administration Manager.

Tabark Soft Land (Cairo, Egypt ) 1 Year ( Specialist of custom made application of accounting & inventory )

Customer Support & Accounting System Analysis. Oct1992-Aut1993

COURSES & SEMINARS:

a. Communication Skills. Al Khaleej Training and Education.

b. Negotiation Skills. Al Khaleej Training and Education.

c. How to provide gold standard customer service. Al Khaleej Training and Education.

d. Managing the challenge of change. Al Khaleej Training and Education.

e. Team-building program. ICC Local training center.

f. Selling Skills Development Course. ICC Local training center.

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g. Marketing. ICC Local training center.

h. Pricing. ICC Local training center.

i. Forecasting ICC Local training center.

j. General self-study of marketing and product management.

k. IT related seminars ( HW & SW ) over the region.

l. Distree workshops.

m. Attending computex Taipei , Taiwan since 2006 .

n. Attending Distree EMEA , MEA yearly since 2008 .

Skills: 1. High negotiation skills

2. Understanding of retail & whole sales processes.

3. Trade marketing knowledge.

4. Experience in organizing trade promotion events.

5. Experience in communication campaigns

6. Negotiation experience in media buying, familiar with online advertising.

7. Media contacts.

8. Presentation skills.

9. High experience in sales.

10. General marketing knowledge.

11. Project management.

12. Product management.

13. Results oriented.

14. Familiar with main search engines and directories specifics.

15. Familiar with the internet environment of the markets.

16. Knowledge of market research.

17. Good knowledge of marketing strategies.

18. Good handle of business English and Arabic.

I would appreciate the opportunity to meet with you to discuss how my qualifications will be beneficial

to your organization’s success.