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TNMX 50th Anniversary Race & Washougal Nationals Presents

1

Case StudySampling strategy

What? Develop an effective sampling plan around TNMX 50th anniversary race & Washougal Nationals Why? Help drive trial & awareness of our product & brandImpact? Positive and memorable moments by engaging with as many consumers as possible. finding new & infrequent users, educate consumers & overcome barriers, and introduce consumers to new consumption occasions

Goals

TNMX 50th Anniversary RaceThursday July 21, 2016Doors open @ 1pmCan Goal: 2,000

Can Goal: 2,000 (84 cases)SKU: RBED, SF, Orange, Yellow3 teams (6 girls)

(Kelsey + Emily H.) 12:00pm 8:30pm Zone 1

(Dylan + Kallysta) 1:00pm 9:30pm Zone 2

(Emily T. + Cydney S.) 1:00 pm 9:30pm Zone 3

Thursday July 21, 2016

Each team will have 7 RBED, 5 SF, 8 Orange, 8 Yellow

Overcome barriers for taste & introduction to new consumption occasion, but also a great way to introduce new and infrequent users to our new editions! RBEDSFOrangeYellowTotalZone 17588= 28Zone 27588= 28Zone 37588= 28Total21152424= 84 (2,016 cans) Cases total

SKU

(Kelsey + Emily H.) 12:00pm 8:30pm Zone 1(Dylan + Kallysta) 1:00pm 9:30pm Zone 2 (Emily T. + Cydney S.) 1:00 pm 9:30pm Zone 3

Author (A) -

(Kelsey + Emily H.) 12:00pm 8:30pm Zone 1(Dylan + Kallysta) 1:00pm 9:30pm Zone 2 (Emily T. + Cydney S.) 1:00 pm 9:30pm Zone 3

Author (A) -

(Kelsey + Emily H.) 12:00pm 8:30pm Zone 1(Kelsey + Emily H.) 12:00pm 8:30pm Zone 1(Dylan + Kallysta) 1:00pm 9:30pm Zone 2 (Emily T. + Cydney S.) 1:00 pm 9:30pm Zone 3

Author (A) -

(Dylan + Kallysta) 1:00pm 9:30pm Zone 2

Author (A) -

(Emily T. + Cydney S.) 1:00 pm 9:30pm Zone 3

Author (A) -

Washougal NationalsWednesday July 20th 2016Friday July 22nd 2016Saturday July 23rd 2016Can Goal: 2,800

Can Goal: 960 cans (40 cases) *starting big*SKU: RBED, SF, Orange, Yellow, Red, Blue2 teams

(Ashley + Kallysta) 10:00am 6:30pm Zone 1

(Cydney + Kelsey) 12:00pm 8:30pm Zone 2

Wednesday July 20th 2016

Zone 1 = (Ashley + Kallysta) 10:00am 6:30pm

Zone 2 = (Cydney + Kelsey) 12:00pm 8:30pm Zone 2

Ashley/KallystaRBEDSFOrangeYellowZone 16644Total6644= 20 (480 cans) Cases total

SKUCydney & KelseyRBEDSFRedBlueZone 26644Total6644= 20 (480 cans) Cases total

Can Goal: 960 cans (40 cases) *starting big*

Can Goal: 912 cans (38 cases) SKU: RBED, SF, Orange, Yellow, Red, Blue2 teamsThings to note: Amateur Race dayGates open 24 hoursPractice starts at 7 am, racing immediately followsWill call will be open from 9 am 5 pm

(Emily H. + Cydney) 9:00am 5:30pm Zone 1

(Emily T. + Roh) 11:00pm 7:30pm Zone 2

Friday July 20th 2016

SKU

RBEDSFRedBlueOrange YellowZone 1(Emily H + Cydney)453322= 19Zone 2 (Emily T. + Roh)453322= 19Total8106644= 38 (912 cans) Cases total

(Emily H. + Cydney) 9:00am 5:30pm Zone 1

(Emily T. + Roh) 11:00pm 7:30pm Zone 2Can Goal: 912 cans (38 cases)

Can Goal: 1,008 cans (42 cases or the remainder) SKU: SF, Orange, Yellow, Red, Blue3 teamsThings to note: Will call is open 7 am 2pm (spectators could still be entering at this time)Practice & track maintenance 8:30 am 12:25 pm (races start immediately after)

(Kelsey + Emily H) 6:00am 2:30pm Zone 1

(Cydney + Kallysta) 7:00am 3:30pm Zone 2

(Roh + Emily T.) 8:00am 4:30pm Zone 3

Saturday July 23rd 2016

SKURBEDSFRedBlueOrange YellowZone 1(Kelsey + Emily H.)063204= 15Zone 2 (Cydney + Kallysta)062340= 15Zone 3 (Roh + Emily T.)045500= 14Total016101044= 44 (1,056 cans) Cases total

Can Goal: 1,008 cans (42 cases or the remainder)

Washougal Nationals:Sampling: Wed, Fri, SatRBED (2 days), SF, Orange, Yellow, Red, Blue120 cases (2,880 cans)TNMX 50th Anniversary:

3 teams 3 zonesRBED,SF, Orange, Yellow84 cases (2,016 cans)Final Results

Thank you!