A BRIEF DESCRIPTION OF

THE MARKETING COMMUNICATIONSMIX

By: Ricardo Vanegas – 2011

Marketing Communications Mix

6 Ways to Communicate your Message

AdvertisingSales Promotion

Events and ExperiencesPublic Relations and Publicity

Direct MarketingPersonal Selling

Ricardo Vanegas – 2011

Advertising

Any paid form of non-personal presentation and

promotion of ideas, goods, or services

Ricardo Vanegas – 2011

Sales Promotion

A variety of short-term incentives to encourage trial or purchase of a product or

service

Ricardo Vanegas – 2011

Events and Experiences

Company sponsored activities and programs designed to

create daily or special brand-related interactions.

Ricardo Vanegas – 2011

Public Relations & Publicity

A variety of programs designed to promote or

protect a company’s image or its individual products.

Ricardo Vanegas – 2011

Direct Marketing

Use of mail, telephone, fax, e-mail, or internet to

communicate directly with or solicit response or dialogue from specific customers and

prospects.

Ricardo Vanegas – 2011

Personal Selling

Face-to Face interaction with one or more prospective

purchasers for the purpose of making presentation,

answering questions, and procuring orders.

Ricardo Vanegas – 2011