asf risk communication: the philippine experience · risk communication seminars • batch 2 risk...
TRANSCRIPT
Webinar on ASF for South East Asia:
Risk communication
Maria Glofezita O. Lagayan, DVM
ASF Risk Communication:
The Philippine Experience
OIE Focal Point on Communication for the Philippines
Bureau of Animal Industry, Department of Agriculture
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Outline
A- all about ASF prevention
S- strategies for communication
F- future actions
Government Action: Emergency Meeting
August 2018
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Philippine Government’s Strategies against ASF
AN pork imports
VOID swill feeding
LOCK entry
DUCATE our people
UBMIT lab samples
“BABES”
Ban importation of domestic and wild pigs, their meat, meat products and by-products from ASF affected countries
Ban
Russia Bulgaria Vietnam
Ukraine Belgium Cambodia
Czech Republic Latvia Hongkong
Moldova Poland North Korea
South Africa Romania Lao PDR
Zambia China Slovakia
Hungary Mongolia
Ban – 20 countries
Avoid - Swill feeding
Block• Smuggled shipments
• Luggages from ASF affected
countries
• Hand carried items
• Food wastes from foreign
vessels
Link to our information materials
http://bit.ly/2Gp5EH5
Educate
Bureau of Animal Industry Website
Or Visit BAI ASF Taskforce Facebook
Page
Submit samples
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Outline
A- all about ASF prevention
S- strategies for communication
F- future actions
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First Materials
Developed and
Used
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Foot Disinfection Mat
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Upgraded mats
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Fliers and handouts
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ASF Handout (adopted OIE material)Front Back
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Poster
version
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Notice to Travellers – airports/seaportsArrival Area Departure Area
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Notice to Travellers – Seaports
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Materials from
stakeholders:
Posters/ Pull-ups
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Printed Materials Donated to BAI
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Materials from
stakeholders:
Pull-up Banner
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From Stakeholder’s Social Media:
Single Posts
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From Stakeholder’s Social Media:
Individual Posts
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Link given to stakeholders for all ASF
related materials as google drivehttp://bit.ly/2Gp5EH5
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In-flight Announcements
� Sent to the association of airlines – English and Filipino language
� Translation to Chinese, Japanese, and Korean assisted by FAO
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Operation Information Blast
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ASF Videos
� OIE ASF Video
� BAI ASF Video
� BAI ASF Infomercial
� BAI Video in Airports
104,925 people reached
1.1k shares
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Everyday in front of the Bureau of Animal Industry
Airport Ads
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Social Media
“If you were a business owner or advertiser on the platform, you'd
simply open up Facebook for Business to get the numbers:
there were 60 million-70 million active Facebook users in
the Philippines per month, as of October 2018” - Rappler
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Social Media
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Our Website
http://www.bai.gov.ph/old/
http://www.bai.gov.ph/
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Risk Communication SeminarsEvent: Risk
Communication
Seminar – Batch 1
Participants:
BAI and Regional
Coordinators
Date: May 9, 2019
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Risk Communication Seminars
Event: ASF
Coordinators/ Quick
Response Meeting
Participants:
ASF Coordinators/
Quick Response
Team
Date: June 20, 2019
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Risk Communication Seminars
Event: Training on
Animal Disease
Emergencies and
Response to
Transboundary
Animal Disease
Outbreaks
Participants:
Mindanao
Regional and local
counterparts
Date: July 29 to
August 2, 2019
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Media Interviews
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Media Interviews
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Media Interviews: Studio
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Stakeholder Seminars/ Meetings on ASF
Combat ASF Seminar
DA Meeting with Local
Government Veterinarians
Local
Government
Veterinarians’
Conference
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Outline
A- all about ASF prevention
S- strategies for communication
F- future actions
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Posters/ Handouts
� Still under review/
for release
� Target audience:
local farmers and
owners of pig
farms
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Future Actions
� Target Audience of materials: local small-scale/
backyard pig farmers, general public
� Risk Communication Seminars
• Batch 2 Risk Communication Seminar with target Audience: local government units/ other concerned agencies
• Batch 2 & 3 (Luzon and Visayas) Training on Animal Disease Emergencies and Response to Transboundary Animal Disease Outbreaks (Risk Communication is integrated in the training)
� Collaboration with stakeholders
• Development, printing and reproduction of IEC materials
� Continuous multi-media engagements
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African Swine Fever is serious disease challenge requiring multi-sectoral
and multi-level communication and cooperation
12, rue de Prony, 75017 Paris, France
[email protected] - [email protected]
Thank you for your kind attention
Maria Glofezita O. Lagayan, DVM