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ASERCOM Communication & Advocacy Activities

ASERCOM Association of European Refrigeration Component Manufacturers

Thomas Hagenlocher

ASERCOM Communication & Marketing

Brussels, 14th January 2016

ASERCOM Convention, 14. January 2016, Thomas Hagenlocher 2

Working Group Participants

Blanc, Claude President ASERCOM

Charbonnier, Stéphane Tecumseh

Dorin, Giovanni Dorin

Hagenlocher, Thomas GEA Bock

Isgrò, Vincenzo Frascold

Koepke, Dina Emerson

Leportier, Regis Tecumseh

Raoul, Thierry Danfoss

Schroeder, Annette ASERCOM

Teusser, Alexander Bitzer


Topics

Working Group Participants 1

Communication & Advocacy

Activities 3

Outlook 4

Summary 5

2


Communication & Marketing

To increase visibility and progress of ASERCOM

Organizing annual convention

Organizing press conferences

Participation on exhibitions, symposia, events

Press releases and position papers about actual topics

Information materials (CUCI brochure)

General presentation about ASERCOM

Maintaining ASERCOM Homepage and Intranet

Branding (Logos)

…


Communication - Press Coverage


Communication - Press Coverage

MOU with AHRI

Position paper on refrigerants

VDKF associated member

Compressor Certification Program

Condensing Unit Certification Program

ASERCOM sponsor for ACR show

Glide Effect of refrigerants

ASERCOM in general

- new branding/logo (tbd now)

→ 51 Clippings print & online during Q2 – Q4/2015


Communication - Press Coverage - MCE 2016

MCE 15th – 18th of March

Press Conference: - Hall 24

- 16th March,13:00 – 14:00 h

Topic: - ASERCOM Refrigerant Scenario

- Certification Status

- Market Surveillance


Communication at Associations - VDKF

VDKF Homepage

CCI Branchenticker

KK Newsletter

…


Communication at Symposia

16th European Conference Politecnico of Milan

12-13th of June 2015


Communication at Exhibitions

SIFA Exhibition 13.-15. Oct. - 3 presentations - Oct 13th: The revised F Gas in France

“ASERCOM position on Refrigerants" (Regis Leportier)

- Oct 14th: Application of the Ecodesign Directive and consequences

"CU performances and Ecodesign" (Christian Desjardins)

- Oct 15th: Expert meeting

"CU Certification scheme by ASERCOM" (C. Desjardins, C. Blanc)


Communication at Exhibitions

ACR Show, February 2016

ASERCOM official sponsor

John Gibson

doing presentation about

Inverters


Communication at Chillventa 2016

Applied for booth

Topic:

To prepare for Market Surveillance


Position on refrigerants

Press Release: English, French, German,

Italian

ASERCOM participation (Regis Leportier)

at the XVI European

Conference

12-13th June, Milan

Communication & Advocacy -


Communication & Advocacy - Brochures

Explaining necessity of Condensing Unit Certification


Communication - New Homepage & Intranet

Homepage

with…


Communication - Corporate Logo

New Corporate Logo

Other existing Logos to be aligned


Communication Activities

Event Place Month Topic Delegates

AICARR Conference Vicenza February Compressors Hermann Renz

SNEFCCA Lyon March Refrigerants Regis Leportier

AFF France April ASERCOM C.Blanc,

R.Leportier

China Ref Shanghai April CRAA / AHRI Regis Leportier

VDKF Dresden April ASERCOM T. Hagenlocher

XVI European Conference Milan June Refrigerants Regis Leportier

RGF Interview RGF June ASERCOM Claude Blanc

TEKO Altenstadt September ASERCOM Dina Koepke

Sifa Paris October F-Gas, Eco

Design

C.Blanc,

R.Leportier,

C.Desjardins

HOST Milan October Eco Design Giovanni Dorin


Communication Activities - Ongoing

Participation Type Frequecy Topics Delegates

AHRI Webconfs,

Meetings

Monthly Alignments on

Standards,

Refrigerants

Regis Leportier

& Several

ASERCOM

delegates

EPEE Meetings Regularly Lobbying Several

ASERCOM

delegates

Advisory Council

Chillventa

Meetings Meetings,

Press

Conferences

Representing

Associations

Thomas

Hagenlocher


Outlook 2016

ASERCOM Vision & Mission

Regular information letter (content, added value, resources)

AHRI – AREP II participation (Glide Effect presented by

R.Leportier)

ACR Show – February 2016

MCE – March 2016

ISK SODEX – May 2016

Chillventa – October 2016

ASERCOM / EPEE Symposium

Sharing activities (sub WGs, individuals, small teams…)

Old logos update to new one

Participation on local / national events


Summary

Important measures are set up - Marketing support by Faktor3

- New Homepage established, Intranet on its way

- Our activities have increased tremendously

We have to do even more promotional work - to increase the visibility and recognition of ASERCOM

- we have to be more present on the market

We do need - more active communicators, writers, messengers…

- regarding actual news, topics, issues (we need input to

publish)

- to be present locally (Germany, France, Italy, UK…)

at refrigeration Schools, Colleges, Associations, Events… ….

asercomasercom.org/sites/...2016_presentation_hagenlocher.pdfasercom convention, 14. january 2016,...

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