asean ict market deep dive conference 2013 japan ict industry, market, trend and future 3rd dec 2013...

ASEAN ICT Market Deep Dive Conference 2013

Japan ICT industry, market, trend and future

3rd Dec 2013

Copyright 2013 Global development Inc. All rights reserved.

Japan ICT Outlook / Index

Mobile Phone Penetration : 106%

Smartphone : around 50%Tablet : around 15%

All Mobile Operators started LTE

Internet Penetration : more than 80%

ICT is 10% of all Japan industry

Japan Population 127.6M

Topics : All operators have iPhone Now

Three large Mobile Operators

46% 29% 25%


Japan ICT Outlook / Cost Examples

Smartphone : around 6500JPY(65USD)Monthly up to 7GB (After 7GB, data speed will be 128kbps)

Wireless Internet : 3880 JPY(39USD)Monthly No Limit

Wired Internet : ADSL : 2000JPY (20USD) Optical : 2000JPY (20USD/apartment) -5000JPY (50USD/isolated house)

LTE WiMAX

Main Players (not all)


Japan ICT Outlook / Government Strategy

Source : Ministry of Internal Affairs and CommunicationsCopyright 2013 Global development Inc. All rights reserved.

Important Project

Creating New value Added Solving Social Problem

ResourceHealthCareData Application

MultimediaContents

Agriculture Activationof Local

Disaster prevention

ICT

Com

mon B

ase

Geographic Data and more, driving open data

Enhanced Security for safety and peace of mind

Most advanced ICT Infrastructure

R&D for Innovation

Japan ICT Outlook / Market Trend

Source : Nomura Research Institutes.


More than 10% growth 2013-2018

TabletSmart TVWearable Terminal

SaaS / ASPM2M

BtoC E-commerce(E-payment/Smart payment)

E-Book, Magazine, Newspaper

Japan ICT Outlook / Devices - Tablet


Tablet Market in Japan

2013 First Half Shipment

Biggest Price Comparison Sitekakaku.com

Current Situation

Top Reputation

Top Sales

Japan ICT Outlook / Devices - Wearable


Sony Computer Science Laboratory

SmartWig

Sony SmartWatch 2

Japan ICT Outlook / Devices - Smart TV


Mobile Operators

Stick Device to HDMI Terminal of TVContents, Connection to Mobile

TV Venders

Smart VIERA

Collaboration with Contents providerStick type and more..

Japan ICT Outlook / SaaS, ASP


Japan has good Network Infrastructure, so.. JAPAN Local Customized

http://www.aspicjapan.org/

ASP for Bank / BeSTA

ASP for Health Care / DDWork21

Online Accounting Service

FUJI DATA SYSTEM / Care Service

Manufacturing ServiceWeb Service

Japan ICT Outlook / M2M


Car 2 Car

Management of vending machine M2M communication against Disaster

http://fenics.fujitsu.com/networkservice/m2m/

M2M and Big Data

Japan ICT Outlook / E-commerce


2012 Japan Online retail share

Rakuten Ichiba (Market Place)

Travel Stock Market

Bank and other IT services

Auction site

Souce : Rakuten IR

Japan ICT Outlook / Smart Payment


Source: Payment and Settlement Systems Department, Bank of Japan

Japan ICT Outlook / Smart Payment


AEON Bank Seven Bank

Rakuten Bank

Japan e-Points and e-money System

Millage Air

Operator

E-commerce

E-MoneyTransportation

E-Money

Ponta(50M)By Loyal Marketing

T-Point (42M)By CCC

Point to PointPoint to E-money

Rakuten (81M)Points

Rakuten (70M)Edy / E-money

Nanaco (20.8M)Points

nanaco (20.8M)E-money by 7&i

WAON E-money(25M) by Aeon

WAON Points(25M) by Aeon

Docomo Points(59M) by Docomo

Yahoo Points(26.4M) by YahooJ

SUICA(40M) E-MoneyJapan Rail way

SUICA(1.5M) PointsJapan Rail way

Points alliance

Japan ICT Outlook / E-book etc..


Souce : MM Institutes

2012 Japan E-book Shipment Share

Japan ICT Outlook / Social Networking


http://ascii.jp/elem/000/000/810/810644/

(000)

Japan ICT Outlook / Unique Service


http://ascii.jp/elem/000/000/810/810644/

2ch Blog with an assumed name(People don’t disclose the name)

Like as Ustream, Youtube but withuser can write the comments to the video

Japan ICT Outlook / Digital Promotion


SEO / SEM

Contents Marketing

Contents/ads

Affiliate is progressed in Japan..Ads for ROI …Display Ads and other traditional..

Real Event - Very popular in Tokyo area and there are a lot of service

Mail Magazine is very Popular

Japan ICT Outlook / Startups


Japan government provide a lot of assistance payment to Startups

Creator Incubation

Tokyo, Osaka, Fukuoka and more

Startup Active Education : 01Dojo

Local Incubation Local Gov. Incubation

A lot of Events

Japan Issue

Local City, ex Hakata-city

Air PortHakata Station

Promotion is very very limited..

Tourism

High Valuation Low Valuation

- Clean Environment（ 1-10）- Transportation（ 1−10）- ICT Infrastructure（ 1-10）- Hospitality（ 1）- Manner Education（ 1-10）- Historical Place（ 7）- Culture Export（ 12）

- VISA for Non Japanese（ 96）- Business for Non Japanese（ 93）- Non Japanese recruiting- Marketing, Promotion（ 60）- Access to Rent a car（ 82）- Tax, Cost..（ 100） But Now Japan is NOT expensive…

Contents are great, but communication, marketing are needed to improve..


Contents Industry, but…

OHMI Merchant (Business Man)

Good for Everyone- Seller- Buyer- Region

Contents Technology Human Resource & Funding

Collaboration..

Thank you very much!ありがとうございます。

Open Meetup Inc.

E-mail : [email protected] : 01Booster.comFacebook : facebook.com/01Booster

George GODA

E-mail : [email protected] : 81-(0)90-9690-5984Twitter : Global_GGFacebook : https://www.facebook.com/goda.georgeWeb : global-development.jp


facebook.com/gotojapan.jp

facebook.com/yourshikoku

facebook.com/tokyomangacollection

Japan Info

Shikoku, Japan Info

Manga related Info

asean ict market deep dive conference 2013 japan ict industry, market, trend and future 3rd dec 2013...

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