Strengths and Opportunities of the Fresh Meat & Fish Site

Hannah Leatherday

Strengths Why do people choose Asda? Opportunities Questions

Introduction

Accessible Simple and easy to use Recognisable as Asda brand Asda Chilled Fish Eye-catching offers “You might also like...”

Strengths

The strongest design within the meat & fish section

Resembles a real life fishmonger's counter Inviting and inspiring background image Simpler navigation at the top of the page

Asda Chilled Fish

Encourages customers to buy other products without leaving the meat & fish section

Inspiring ideas Up-selling of new products This is a strength that could be expanded and

diversified to include more products

“You might also like...”

Lots of attractive offers Brightly coloured Attention-grabbing Seasonal offers

Eye-Catching Offers

Price Match Guarantee Convenience Quality produce Offers Brand recognition Reputation

Why do we choose Asda?

What's for Dinner? What's in Your Lunch Box? “You might also like...” Butcher's Choice Other ideas

Opportunities

Fast paced lifestyle Same meals every week Quick and easy recipe ideas that you can order

online or on the Asda mobile app at work

What's for Dinner?

What's for Dinner?

Easy and convenient to add all the ingredients to the basket, from one page

If a meat or fish product is selected, there will be a “What's for Dinner?” tab displayed

Also displayed as a link on the Meat & Fish homepage

What's for Dinner?

Similar to “What's for Dinner?” Back to school theme Adults comparing their lunches at work

What's in Your Lunch Box?

Fresh new ideas If a meat or fish product is selected, there will

be a “What's in your Lunch Box?” tab displayed Also displayed as a link on the Meat & Fish

homepage

What's in Your Lunch Box?

What's in Your Lunch Box?

Like the Chilled Fish section of the website Using inviting, inspiring images Resembles a real life butcher's counter Special offers on a chalkboard

Butcher's Choice

This is already applied to some meats and fish, but not to all

Improve by adding to all products Increase relevance of suggestions Promote new products and impulse buying Push products from other departments without

the customer leaving the meat & fish section

“You might also like...”

Student Essentials Search for product by cooking time Search for product by occasion Scrapbook feature to save recipes and ideas How to cook

Other Ideas

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Contact me on hleatherday@gmail.com Thank you for listening!

Any Questions?