ascent group india x beats show
TRANSCRIPT
A Leading Pan India Brand Communication Company
Ascent, the word depicts advancement, a rise. As a pan India leading Brand Communication company, we serve as an arm to the marketing function of several reputed clients of all over India. Summed up in our logo and our name is our vision to grow and expand towards success undeterred. More than our name, it is our work that has stood apart proving our efforts, carving a niche for us in this industry.
We have specialist & dedicated divisions of Rural Communication, Events & Entertainment, OOH Solutions & BTL Activities catering to specialized requirements of clients related to the respective clients and market. We Endeavour to understand the brand's communication requirements, values, market challenge, environment, consumer behavior and present precise on time solutions by using any or all of the Marketing Technique in synchronizing with ATL or creating a new overall approach towards the market
1 OUR NETWORK We boast of having a very strong network in all over India which makes us to implement in the ideas simultaneously the network.We undertake Multi State and State Level and pan India campaigns and cover up following markets:
Urban Markets (A,B & C Class Cities)Semi Urban MarketsRural Markets
Offices across 6 States (Gujarat, Madhya Pradesh Chhattisgarh, Maharashtra, Delhi , Rajasthan)Resources to handle pan India campaign.Resident Representatives in Major Cities.Strong Vendor Support across India.Across India Vehicular support
2 INFRASTRUCTUREFleet of 20 Vehicles out of which 4 are Hydraulic vans, 5 are Video Vans and rest floats for events.Godowns in Major Cities.Audio/Visual Equipments Hi Fi Sound System; Gensets, Video Projectors.
3 TEAMSo our key to success is our exceptional Team and innovative processes that can handle the entire gamut of performance, perfection & scalability with equal ease. Perhaps, it is for this very reason that we are able to churn out ideas that are fresh and truly innovative.
Team Ascent comprises of 30 experienced industry professionals, coming from the disciplines of marketing, strategic planning, advertising, digital, retail, brand activation, hospitality, technical and operational expertise. With this experience combined with the use of the latest Information and Production technologies, Ascent delivers high impact, effective, insightful and result oriented, business events and below the line marketing initiatives across India.
4 ResourcesManpower of allLevel Artists Demographic & Economic database of Town.Administrative Liasoning. Database of Haat, Mandi, elas, towns and villages. Database of Hotels, Auditoriums, Malls etc.
OUR
STRENGTH
MILE STONE Ascent Always Ahead
• First & Only Agency to Introduce Award Winning Magic Vehicle • Medium in Central India.• First & Only Agency to Introduce Hydraulic Mobile Medium in Central India. • First & Only Agency to have the Honor of being Sole Agency for the Prestigious Gwalior Mela for 4 Years in a row.• First to Introduce Rural Marketing as a Specialist Rural Division in Central India.• First & only agency to bag prestigious national outdoor advertising award For best new format innovation of the year 2007 by OAA (Outdoor Advertising Association).• Only agency to bag prestigious Kritikar Award by Dainik Bhaskar for creative • Excellence in outdoor category for TVS • Bagged 6 awards for the best designed Pavilions for reputed Clients in• Gwalior Trade Fair.• Recognized as an ISO Certified Company
OUR APPROACHThe effectiveness of advertising led to an overcrowded traffic scenario in all the traditional media, popularly known as 'clutter'. This gave way to complementing the traditional channels with the non-traditional communication channels to include every possible situation where a receiver might notice a message.Co-ordination of messages through various channels creates impact beyond the power of any one message on its own. That is the power of Integrated marketing-a 360 Approach.We provide comprehensive communication plans that effectively combine various effective tools like BELOW THE LINE PROMOTIONS, EVENTS, EXHIBITION & CONFERENCES, RURAL MARKETING, OUT OF HOME VISIBILITY, SOCIETAL MARKETING AND PUBLIC WELFARE SERVICES etc. We use these to reach consumers as close as practical to the point when a purchasing decision is made. Our customized concepts ensure complete visibility and recall of the brands.
Ascent Group India is Pan India Agency with a track record of award
winning work targeting both urban and rural market. We deliver
integrated marketing solutions through five business verticals as Ascent
Events & Entertainment, Ascent Out of Home Solutions, Ascent
BTL communication, Ascent Rural Communication And Ascent
Welfare Foundation catering to specialized requirements of clients
related to rural marketing, events & entertainment, Promotions &
activation, out of home and social services respectively. We endeavor to
understand the brand's communication requirements, values, market
challenge, environment, consumer behavior and present precise on time
solutions by using Below The Line Marketing Technique in sync with
ATL campaigns.
Ascent Xbeat® is derived from Exhibit.
X stands for the x factor in our work &
beat is for the liveliness that we enthuse
into our work. Ascent Xbeat® is the
complete package catering to the
requirement of the clients who aim to
participate in relevant exhibition across
India. The package holistically covers all
the Requirement Ranging From Space
Buying ,Pavilion Design, Stall
Management , Brand Visibility And
Brand Activation.
Believe it or not, exhibitions are a very powerful, flexible and highly cost effective business generating tool.
In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.
Exhibitions also have a major impact on local and national economies
Exhibitions are one of the most effective mediums for establishing and maintaining customer relations.
In an increasingly digital age, they are the only media where buyer, seller and product physically come together a potent force for business.
Why Exhibitions
Exhibition proposes an opportunity
which lets brand shine and
showcase the persona apart from
an interaction with relevant Target
Group.
Our Understanding Of Exhibitions
Our Understanding Of Visitors
at exhibitions
Strategic pavilion design has be in sync with
brand guidelines along with parameters
such as appeal & aesthetics , quality
fabrication , compactness of the stall, space
utilization, usefulness and most importantly
interior.
Our expertise in pavilion design on the basis
of above parameter has delighted many
clients across the industries. With a team of
talented 3D designers our performance has
always been consistence.
A strategic pavilion design has to
accommodate the following concerns.
•Fascia designs
•Branding & Fabrication of the stall
•Appeal & aesthetic of the stall
•Interior of the stall
•Compactness
Use the right tools
to reach out To TG Create engaging
Format as games/Contest
Engage the relevant Target Group
Recreate the engaging Tools likes
Interact Engage
Leverage
Select the relevant channel
Leverage the ormat To get long lasting
Leverage the TG to influence other TG
Leverage the engaging Tools to
relationship
Interact with relevant Target Group
entertain TG
Our Approach
Exhibitions presents an apt opportunity to engage the
footfalls
Over the year the clients have kept
coming back to Ascent because of
the best efficient deal being offered
by to them. With the help of branch
offices and affiliates , we have
always brought the best deal to our
client.
Its quite a challenge to bring in
consistency and same level of
experience to all the footfall at a stall
for longer duration.
We have been known for delivering
the consistency and experience
through superior stall management .
Our experience comes handy in preparing
infrastructure, getting quality manpower,
ensuring smooth backend and care &
satisfaction of all the footfalls.
Ascent has its own two production
facilities in MP and a good pool of skilled
manpower. So with strong backend we
deliver excellent stall management. The
crucial element of stall management are:
•Stall infrastructure
•Manpower
•Back end operations
•Space planning
•Crowd management
•Product display and experience options
Exhibitions offer huge eyeballs and a strategic
position can ensure all those eyeballs over
your brand. Innovative media format can
convert those eyeballs into a position word of
mouth.
•Gate branding
•Directional sinages
•Digital sinages •Pop Displays
•Standess •Brochuter Stands •Customized Dispenser
SOME OF OUR ESTEEMED CLIENTS:
Reach Ascent- Pan India
THANK YOU
Corporate OfficeG-73, First Floor, Nr. Nimbus Hyndai Showroom, Sector-6, Noida Ph +91-120-4261764,
Cell No. 09303337321, 09303337350
Regd. Office402-403, Gold Plaza, 577. M.G. Road, Above Punjab Jewellers, Indore
Ph +91-731-4279683, 4290602
Branch Offices OfficeDelhi NCR ∙ Bhopal ∙ Gwalior ∙ Jaipur ∙ Pune