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XNSP83797 SP82342 2018 Media Kit Ascension Publications

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Page 1: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

XN

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2018 Media Kit

Ascension Publications

Page 2: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

[ [Welcome to Ascension Publications

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

Ascension Publications serve Ascension and Iberville along with many surrounding Parishes in Southeast Louisiana. Ascension Publications consists of the Gonzales Weekly Citizen, Donaldsonville Chief, Plaquemine Post South, The Westbank Shopper, The Marketeer/Nickel Ads, The Ascension Gumbo Magazine and many other specialty sections and promotions. Through a partnership with ThriveHive and Google, the company also offers a wealth of digital marketing to help local businesses grow. The publications are the recipients of numerous

awards from the Louisiana Press Association and continue to grow along with their Parishes to serve the community’s needs.

Publishing since 1920, the Weekly Citizen is the official journal of Ascension Parish. The publication publishes every Thursday, saturating every corner of Ascension Parish - from political coverage to local sports and everything in between. The Weekly Citizen’s portfolio includes The Marketeer/Mirror and Nickel Ads that also publish weekly.

The Donaldsonville Chief was founded in 1871 and is the longest continuous running publication in Ascension Parish.

The Post South is the official journal of Iberville Parish. The paper began publishing in 1957 and continues to be the main source of news and information for Iberville Parish.

Ascension Publications

Page 3: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

Ascension Publications

Page 4: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

[ [Market Profile Ascension and Iberville Parishes, LA

Prairieville

Gonzales

Donaldsonville

Plaquemine

St. Amant

Sorrento

Ascension Iberville

Total Households

55,380Average Household Income

$93,991

Total Population

157,737

Children at Home 23,487 42%

2018 Claritas, Ascension, Iberville Parishes, LA

Base: Total Households - 55,380

Own a Home 44,352 80%

Employment (population age 16+)Executive/Professional/Mgr. 12% Office/Administrative Support 8%Sales 8% Healthcare 6%Services 18%

Education (adults age 25+)College Graduate 32,241 31% Some College, no degree 19,439 19%High School Graduate 36,571 36% Other 14,757 14%

Household IncomeUnder $35,000 13,486 24% $35,000-$49,999 5,677 10% $50,000-$74,999 7,842 14% $75,000+ 28,375 51%

Age Median Age: 4618-34 35,670 30% 35-44 21,840 19%45-54 21,563 18% 55+ 38,409 33%

GenderMen 57,764 49% Women 59,718 51%

Base: Total Adults - 117,482

Ascension Publications

Page 5: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $124 Computers, Software & Accessories $28Education $71 Household Furnishing and Appliances $124Health Care $282Groceries $273 Automotive - All $703 Pet Related $41 Sports & Recreation $51Travel $129Dining Out $186

2018 Environics Analytics, Ascension, Iberville Parishes, LA

Total Annual Consumer Spending

$3.4 Billion

(in millions)

Ascension Publications

Page 6: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

[ [Reach

Average Monthly Traffic weeklycitizen.com Page Views 74,200 Unique Visitors 33,000

donaldsonvillechief.com Page Views 45,400 Unique Visitors 16,500

postsouth.com Page Views 51,900 Unique Visitors 19,600

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

Ascension Publications

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We are the one sourcefor your customized solution.

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSweeklycitizen.com

donaldsonvillechief.com postsouth.com

ThriveHive

A publication of the Gonzales Weekly Citizen, Donaldsonville Chief & Post South

PHO

TO C

OU

RTES

Y D

ON

NA

ELL

IOT

la fête

A cool guideto some

hot festivals

Survivor StoriesGet A Game Plan+itall

A PUBLICATION OF THE GONZALES WEEKLY CITIZEN, DONALDSONVILLE CHIEF & POST SOUTH

FOR BREAST CANCER AWARENESS MONTH

TH

E

MAKING

BESTDECISION

Interior & Hardware

Proudly Sponsored By

11,80011,800

PresortStandard

U.S. PostagePAID

Permit No. 17Plaquemine, LA

70764

Plaquemine, La. 70764

Monday, August 3, 2015

AlexanderFinancial Services

AlexanderFinancial Services24209 Eden Street

Plaquemine

687-4090

850 Court StreetPort Allen

343-4090We at Alexander Financial offer the following services:

LOANS• Signature• Vacation• Back To SchoolLoans Available

$TORAGE BATTLES$TORAGE BATTLES

NEW 13x45 CoveredRV/BOAT STORAGE

58521BelleviewRoad

Plaquemine, LA70764

225.685.1005sunshinestorage.net

22035Highway 1

Plaquemine, LA70764

225.385.4645sunshinestorage.net

All units advertised may not be available on sale day. See auction rules at time of registration.

Sunshine Storage and U-Haul Rentals58521 Belleview Road ~ Plaquemine, La 70764

225-685-1005(next door to Tractor Supply)

Notice of SaleSunshine Storage and U-Haul Rentals, will hold an auction Saturday

August 8, 2015, 10:00 a.m. at 58521 Belleview Rd., Plaquemine, LA 70764for all goods stored in unit(s):

Unit A25 Rented by: Dominique Spriggs Contents Include: Dryer, Sofa, Chairs,TV, Misc Items

Unit A30 Rented by: James Williams Contents Include: TV’s, Electronics,Piano, Bins

Unit A34 Rented by: Charles Young Contents Include: Ice Chests, BoxesUnit A316 Rented by: Jason Russ Contents Include: Kitchen/Bedroom

Furn, A/C, Boxes, BagsUnit A502 Rented by: Delores Kitts Contents Include: Appliances, Chairs,

End Table, Suitcases/BoxesUnit A6201 Rented by: Cara Friloux Contents Include: TV, Clothes, BoxesUnit C025 Rented by: Brittany Delaune Contents Include: Bedroom Furn, Sofa,

Chairs, TV, Appliances, MowerUnit C031 Rented by: Brandon Johnson Contents Include: Appliances,

Computer Equip, Misc Items

Sunshine Storage and U-Haul Rentals22035 Highway 1 ~ Plaquemine, La 70764

225-385-4645(next door to Dow Credit Union)

Notice of SaleSunshine Storage and U-Haul Rentals, will hold an auction Saturday

August 8, 2015, 11:30 a.m. at 22035 Highway 1, Plaquemine, LA 70764for all goods stored in unit(s):

Unit 221 Rented by: Arnez Nicholas Contents Include: Freezer, Sofa,Chests, Chairs, Bedroom Furn

Unit 226 Rented by: Quincy Powers Contents Include: Sofa, Bedroom Furn,Computer Desk

Unit 227 Rented by: Trena Davis Contents Include: Stools, BedroomFurn, Entertainment Center,Toys

Unit 229 Rented by: Joseph David Contents Include: Appliances, LivingRoom Furn, Desk, A/C, TV

Unit 311 Rented by: Sharon Richardson Contents Include: Bedroom FurnitureUnit 317 Rented by: Nakia Tyson Contents Include: Appliances, TV,

LR/Bedroom/Kitch Furn, BikeUnit 330 Rented by: Charlotte Bethley Contents Include: Freezer, Sofa,

Bedroom/Kitch FurnUnit 337 Rented by: Marvin Jack Contents Include: Rims/Tires

We

Service:

*PERSONAL LOANS$350.00 TO $5,000*PAYDAY LOANS

(NO CREDIT CHECKS)

$50.00 TO $300.00

EVERGREEN FINANCIAL SERVICES, LLC.NEED MONEY FOR

BACK TO SCHOOL SUPPLIES?Call the Ladies at Evergreen, or Stop in Today!

Michelle BerthelotAssistant Manager

Hallie LambertManager

225�687�004558725 Belleview Road, Suite D4

Plaquemine, LA 70764

Repo Mobile HomesBank Financing AvailSingle & Doublewides

225-644-4663

To advertise your business, call Jo Lynn Burnsat POST/SOUTH at 687-3288

DELI SERVING DAILY:

Boiled Shrimp --- Broasted Chicken

Hamburgers — Chicken Burger –-Hot Dogs — Corn Dogs

Regular or Crawfish Boudin---Beef or Crawfish Meat Pie

Chef Salads — Shrimp Salad ---Hot Wings

French Fries, Cheese Jalapeno Poppers, Egg Rolls

Fish Plates--Shrimp Plates—Oyster Plates-- Seafood Plates

Sandwich's: –--- Ham, Turkey, Roast Beef or BLT

Po-Boys: –--- Ham, Turkey, Roast Beef, Fish, Shrimp, Oysters or Soft Shell Crab

Breakfast: ----- Ham, Sausage, Egg, Cheese Biscuits

Call In Your Order & Pick Up

Store Hours Monday Thru Saturday –--- 4:30 am till 9:00 pm4:30 am till 8:00 pm Sunday –--- Phone: 225-659-0000

FRIDAY EVENING'S OPEN BASS FISHING TOURNAMENT

100 % Payback

*Sign In: 3:30 PM to 5:00 PM – Fishing Time: 5:00 PM to 8:30 PM

*Weigh In: 8:30 PM At J's Lounge (Chip needs to be back on the board)

*Entry Fee: $40.00 Per Boat, $10.00 will go towards Big Bass.

*Pay Outs----1st Thru 3rd Place under 15 boats, 1st Thru 5th Place over 15 boats.

*Launch: Jack Miller's or Spillway Ramp at Bayou Sorrel. Anyone who decides tolaunch and fish at Bayou Sorrel needs to have their chip back on the board at 8:30 at Jack Miller's.

Monday's Smoked Night - Smoked Rib or Chicken Plates

Thursday's Steak Night - Flamed Broiled Steaks

Friday Night - Bass Tournament

65390 BELLEVIEW DR. - PLAQUEMINE, LA

Single ParentPrograms

For Mobile Homes3, 4 & 5 Bedroom

Models225-644-4663

FOR RENTTotally renovated home incountry 2 bedroom 2 fullbaths 1467 sq ft new ce-ramic laminated flooring,vanities, oak kitchen cab-inets. 1 acre rent $950.00plus deposit. 35530 hwy69 outskirts of white cas-tle. 337-896-9235

Butcher Boy Supermarketis NOW HIRING

An ExperiencedCake Decorator and

An Experienced CookPlease contact

Eugene Cole 504-577-3852

gumbo 1

gumboeverything good is in the gumbo

ascension

APRIL - JUNE 2016

SPONSORED BY

Reaching Over50,000

Readers Weekly!

October 1, 2015

Place YourClassifieds Online

FREE!

It’s Just aClick Away!www.weeklycitizen.com

43525 Black Bayou Rd. • Gonzales, LA(across from Martinez Seafood)

PAY DAY LOANS – NO CREDIT CHECK$$50 to50 to $$300300

• Personal Loans• Auto Title Loans• Confidential Loans

RAPIDRAPIDAPPROVALAPPROVAL

SHEA SCHEXNAYDERowner/manager

Proudly Serving Ascension Parish For Over 30 Years1724 N. Burnside, Ste. 3, Hwy. 44

(across from Rite Aid)

647-9348

PersonalLoans

COLONIALFINANCIAL

VacationLoans

Call Kiersten Brignac or Alex Braud TODAY!!

Pay DayLoans$50-$300

PersonalLoans

225-644-2106

• Personal Loans• Auto Loans• Vacation Loans

For an online application, go towww.fotifinancial.com

FINANCIALSERVICES

A friend when you need us.

•Subject to our usual credit policies2247 S. Burnside • Gonzales

LenCo Finance, Inc.LOANS LOANS LOANS1219 N. Burnside Ave. • Gonzales, LA 707371219 N. Burnside Ave. • Gonzales, LA 70737

(225) 644-5000(225) 644-5000

NO INTERESTLOANS!!!

$ $ $ $ $IF YOU WANT IT, WE CAN FINANCE IT!

ON TYPES OF PURCHASES SUCH ASFURNITURE, AUTO REPAIRS, TIRES,

WHEELS, ELECTRONICS, PARTS & REPAIRS!(FOR QUALIFIED BUYERS)

OFFICES IN:Baton Rouge

GonzalesPlaquemine

Serving All ofAscension Parish

225.454.9211

BAILBONDS“Pop That!

Lock”

225.448.2439 fax

Call One Of Our Sales Repsfor Display Advertisement:

Megan Babin cell 223-2703Anna McVea cell 324-8768

Martine Duhe cell 504-401-8812Bob Prejean 225-473-3101

NORMAL HOURS202 WEST ASCENSION ST. GONZALES, LA 70737

(225) 644-7583 • QUICK DELIVERY

Shop Wrights online for the many furniture options at www.wrightsfurniturellc.com

All merchandise similar to illustration.

A unique hybrid of dual-action gel memory foam and Serta’s most advanced innerspring

NEW for 2014!

Queen AdjustableSets From

$999AMERICAN • BRAMBLE • BROYHILL • HOOKER • LA-Z-BOY • MAYO • SERTA • UNIVERSAL • VAUGHAN BASSETT

FASHION & HOMEWH

ER

E

MEET AT THEprice!

Queen Set Queen SetQueen Set Queen Set

Insight

$1299Savant

$1999Applause - Firm

$1299Ceremony - Super Pillowtop

$1499Vantage Firm and Plush Merit Ultra Plush

NEW for 2015!

Reaching 35,000 Readers In Ascension ParishU.S. POSTAGE

PAIDASCENSION CITIZENMAARRKKEETTEEEERRAARRKKEETTEEEERR

POSTAL CUSTOMER

MONDAY DELIVERYPREFERRED

231 W. CORNERVIEW • GONZALES, LA 70737

PRESORTED STANDARD& THE MIRRORVOL. 46 • ISSUE 40 • Monday, October 5 , 2015

Call One Of Our Sales Repsfor Display Advertisement:

Megan Babin cell 223-2703Anna McVea cell 324-8768

Martine Duhe cell 504-401-8812Bob Prejean 225-473-3101

A SUPPLEMENT TO THE POST SOUTH

48th InternationalAcadian Festival

2016 Miss Evangeline Victoria Savoy

August 2016 LockerRoom

Inside The

Your Regional Guide to High School Football

GONZALES WEEKLY CITIZEN | DONALDSONVILLE CHIEF | POST SOUTH

Your Regional Guide to

High School FootballDistrict 1A | District 3A | District 4A | District 5A

The Only Live Tiger On I-10!Come Visit Tony!

(225) 648-2312

Locker Room

Inside The

Ascension Publications

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Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions

Ascension Publications

Page 9: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.

Ascension Publications

Page 10: Ascension Publicationsmediakit.gatehousemedia.com/Gonzales-Ascension_LA/mk.pdf · Welcome to Ascension Publications [In a world of increasing advertising options, newspapers continue

Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online

Ascension Publications

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[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING

Ascension Publications

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weeklycitizen.com231 W Cornerview Street • Gonzales, LA 70737

(225) 644-6397

donaldsonvillechief.com120 Railroad Avenue • Donaldsonville, LA 70346

(225) 473-3101

postsouth.com23520 Eden St.  Suite E • Plaquemine, LA 70764

(225) 687-3288

Ascension Publications

How to Reach Us

Trusted. Local. Engaged.

The Gonzales Weekly Citizen, Donaldsonville Chief and Plaquemine Post South provide unparalleled coverage of our community. Written by locals, for locals,

our team is proud to live, play and work in the community we serve.