PLANSBOOK“Inspiring Education for Development”

Table of ContentsExecutive Summary 3

Introduction 4 Mission 5

Objectives 6Situational Analysis 7 SWOT 8 Competitive Analysis 9 Brand Analysis 11Research 12

Primary Research 13 Secondary Research 14

Target Markets 16Creative Strategy 17 Logo Design 18 Promotions 19 Events 22 Public Relations 24 Media 26 Social Media 32 Website 36 Media Plan

Executive Summary Fuse Integrated Communications has developed a tactical marketing plan to reach The Associated Schools of Construction (ASC)’s main objec-tive of increasing overall awareness of the company to students, collegiate institutes, and industry organizations. To begin this marketing campaign, our team spent weeks gathering primary and secondary research about ASC, competitors, industry trends, and the selected target markets.

Fuse has focused marketing efforts towards three target markets: students, faculty, and industry organizations. By focusing on these target markets, ASC will build relationships with young professionals, educate members of the benefits and resources ASC provides, create an educational based network among members, and extend member-ship to potential members. The three target markets will be reached in a vari-ety of ways and from numerous angles:

• Informational brochures• Promotional swag items• E-blasts• Trade publication magazine adver-

tisement• Radio advertisements• Social media outlets• Ranch Retreat• Los Angeles Build Expo• Habitat for Humanity Volunteering• Holiday Greeting Cards

All communication pieces will highlight the ASC membership ben-efits as well as create awareness of ASC outside of the current member-ships. Each piece will be implemented during a specific time frame to strate-gically reach the target audience mul-tiple times. The success of this cam-paign will be measured through social media, website, and e-blast analytics, increased attendance at events, and the growth of membership and current membership activity. With the success of this campaign on a national level, Fuse Integrated Communications also looks for each region of ASC to accompany this prosperity by execut-ing these strategies into their individ-ual marketing efforts to develop a co-hesive marketing strategy within the entire company.

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Budget 40Measurement 42Suggestions 44Conclusion 47References 49Fuse Integrated Communications 50 About 51

Introduction The Associated Schools of Construction is an organiza-tion of construction practitioners dedicated to the development and growth of construction education. ASC is coordinated into eight regions; seven regions in the United States and one in-ternational region. Currently, there are 143 four-year and nine two-year construction management programs at member col-legiate schools. Graduates from these member institutions fill entry-level positions in the construction industry. Some of these positions include: project engineers, estimators, super-intendents, and safety managers. Along with students, univer-sities, and community colleges, construction companies and agencies are also associated members of ASC to expand the informational network within ASC.

The primary goal of ASC is to share ideas and knowledge within the construction industry to inspire, guide, and pro-mote excellence in curricula, teaching, research and service. ASC provides connections to construction professionals and more than 700 ASC faculty members, information regarding the developments in construction education, trends in the con-struction industry, job announcements, and more. Members are provided with a network of connections along with a subscrip-tion to the International Journal of Construction Education and Research, access to all ACS Conference proceedings, research opportunities, and an exclusive discount to the annual ASC In-ternational Conference. Students are also offered the oppor-tunity to compete in regional competitions that test their skill sets in specific fields within the construction industry. The As-sociated Schools of Construction strives to bring together all individuals within the construction community to improve the industry through the communication of knowledge.

Mission

The mission of The Associated Schools of Construction is to further the development and advancement of construction education, where the sharing of ideas and knowledge inspires, guides and promotes excel-lence in curricula, teaching, research and service.

ASC is dedicated to the professional growth and success of its membership; and is committed to foster-ing excellence in construction communication, scholarship, research, education, and practice. The Associ-ated Schools of Construction’s mission is to be the best resource for members about anything concerning the construction community. Through this campaign, Fuse hopes to reach current and potential members through two new events aimed at strengthening the current member relationships and outreaching towards potential members, updated social media plan, an enhanced creative strategy, increased media outreach, and public relations.

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Objectives

• Determine what people seek from ASC and/or why it should be important• Create awareness about ASC and the value it provides to its stakeholders• Develop fresh, new and unique promotional strategies, utilizing both traditional and nontraditional

forms of promotion to target various stakeholders and make the organization a viable resource for professional development, continuing education, networking, research, etc.

• Build excitement about ASC in order to grow its membership especially to younger, incoming pro-fessionals

• Understand trends in construction education and the industry that should encourage participation and create excitement for the industry in general

• Reach potential members of ASC and publicize what ASC does• Reach current members five to six times per year through multiple sources

Primary objective: Increase awareness of The Associated Schools of Construction to students, educational institutes, and the construction industry in the purpose of the organization and an under-standing of what resources ASC has available.

SITUATIONALANALYSIS

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SWOT AnalysisStrengths:• Structured professional development of faculty• Strong membership base • Longevity of members• Access to construction education• Visibility of student competitions• Use of technology to communicate to members• Dissemination of information

Weaknesses: • Dissemination of publications• Lack of strong identity • Rely on one form of technology to communicate

(email) • Lack of allocating time and resources for market-

ing• No clear identification of target markets• Weak venues for conferences (primarily at schools

and inexpensive cities)• Overwhelming amount of journals that contain a

lot of content with no picturesOpportunities:• Website can be updated to make it is easier to

navigate • Creative opportunity to improve current ASC

logo• Use of social media outlets to reach members

more often and to share new ideas, research, and articles

• Collaboration with other organizations (compet-itors)

• Gain exposure at the LA Build Expo• Create stronger relationships through the Ranch

Retreat• Create community awareness through volunteer-

ing at Habitat for Humanity

Threats:• Other construction and engineering associations • Competitors taking current members• Low brand awareness• Budget cuts by the collegiate institutes• Decline in education system (math and science)• Lack of industry support for research and develop-

ment

Competitive Analysis

“A professional association for the development and advancement of construction education where the sharing of ideas and knowledge inspires, guides, and promotes excellence in curricula, research, and service;” this is what The Associated Schools of Construction strives to accomplish. ASC provides a network com-prised of faculty, schools, students and organizations within the construction industry that allows members to connect and share ideas, research, opportunities, and innovative teaching methods to engage students. How-ever, ASC is not a lone wolf in the construction management industry. Competitors of ASC include: Ameri-can Society of Civil Engineers (ASCE), Associated General Contractors of America (AGC), and Associated Building and Contractors, Inc. (ABC).

The Associated Schools of Construction considers these associations to be their competition because they are targeting the same market segments. They also provide similar services to their members such as hosting conventions and providing a network consisting of construction professionals. This will allow them to share research, create new and improved ideas, and discuss trends currently in the construction industry.

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Competitive Analysis2. Associated Building and Contractors, Inc. ABC is a national construction industry trade association with 70 chapters. The chapters help members develop relation-ships, win work, and deliver that work safely, ethically, profit-ably and for the betterment of the communities in which ABC and its members work. ABC is comprised primarily of firms that perform work in the industrial and commercial sectors. ABC was founded on the belief that construction projects should be awarded on merit to the most qualified and responsible lowest bidders. ABC hosts and sponsors events such as conventions, conferences, competitions, career fairs, and training events for

1. American Society of Civil Engineers ASCE is one of the largest publishers of civil engineer-ing content that host technical and professional conferences to foster continued education. They are known for being the oldest national engineering society in the United States. ASCE strategic initiatives address positive change in the key areas of infrastructure and sustainability and raise the bar by increasing education requirements. ASCE also hosts conven-tions and conferences for students, professionals, and indus-try leaders.

3. Associated General Contractors of America AGC is an association for the construction industry that represents more than 26,000 firms containing America’s leading general contractors and specialty-contracting firms. AGC is also associated with service providers and suppliers. AGC does this all through their network of nationwide chapters. AGC’s two charitable organizations, AGC Charities and AGC Education and Research Foundation, give back to their communities through fundraising events and scholarships. AGC also hosts an annual convention for its industry professionals to allow AGC to showcase what is does and how it can help its customers improve their businesses.. The convention is a way for AGC to showcase what it does and how it can help its customers improve their businesses.

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Brand Analysis

Brand Awareness The Associated Schools of Construction has long been an under recognized resource for information and op-portunity within the construction industry. The main objective for this plansbook is to increase awareness of ASC to students, educational institute faculty members, and organizations within the construction industry. Through nontraditional and traditional forms of promotion, creative advertising, exciting events, and positive public rela-tions, awareness of ASC’s benefits will be promoted to current members and potential members.

Positioning Statement The Associated Schools of Construction wants to be seen as a network within the construction industry that furthers the advancement of construction education by sharing knowledge to promote excellence in curricula, teaching, research, and service. ASC also vwants to increase participation and excitement within the construction industry by being a functional and beneficial resource to members. With this in mind, Fuse has developed a cre-ative strategy to draw awareness to ASC and communicate the purpose and benefits the organization provides to members and potential members.

The tagline, “Inspiring Education for Development” will be used to encompass how ASC’s objectives will be met through this marketing campaign.

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RESEARCH

Primary Research

Fuse Integrated Communications conducted several interviews with Dr. Richard Callahan and Dr. Richard Gebken to collect primary research. Fuse conducted these interviews in-person and through email. During the email interview, Fuse asked Dr. Callahan several questions on his knowledge of the construction management industry as well as his involvement with The Associated Schools of Construc-tion.

Based on the interview, Fuse learned that some upcoming trends in the construction management industry include Design-Build and 3D scanning to develop models and drawings. Dr. Callahan, who attends the ASC regional competitions with his students, suggested Fuse to find further information from Dr. Gebken, who is the Construction Management Program Coordinator. When Fuse conducted an in-person interview with Dr. Gebken, Fuse learned that trends in construction are centered around a few big themes. Dr. Gebken believes that using information technology to create tools that will improve pro-ductivity, such as drones and robotics, is trending and will continue to be a hot topic in construction man-agement as technology advances. Other trends that companies in the industry are currently focusing on include finding alternative project delivery methods and building structures to be more environmentally friendly.

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Secondary Research

Fuse Integrated Communications conducted secondary research by collecting and analyzing census data on students graduating with construction management degree as well as a degree within a related field.

Fuse learned that in 2011 and 2012 there were 2,608 students in the United States who earned their Bachelor’s Degree in Construction Management. Of those 2,608 students, 2,352 were male and 256 were female. It was also concluded that 278 students achieved their Masters or other higher level education in 2011 and 2012; 217 students were males and 64 were females. As expected, males dominate this indus-try. Fuse continued looking further into industry trends Dr. Gebken mentioned and found that constrution management managers are not the only ones striving to make their industry more environmentally friend-ly; architects are designing buildings to create less emissions as well as using materials that are more sustainable.

STRATEGY

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Target Market

Faculty This target market consists of faculty members of two and four year collegiate institutes that are currently members of ASC. When schools are associated members of ASC, all faculty members are automatically considered individual members. Being a member provides fac-ulty with research information, creative teaching methods, and career opportu-nities to share with their students. ASC will provide this target market with the resources they need to complete their PHD, expand their knowledge in the construction industry, as well as improve the quality of their teachings.

Students This target market consists of stu-dents majoring/minoring at an associat-ed institute in construction management located within an ASC region. The an-nual student competitions within each region challenges individuals in different construction aspects to compete against other schools. ASC provides the oppor-tunity for students to network with po-tential employers through conventions and email outreach to find a suitable em-ployer post-graduation.

Industry Organizations The industry organizations within the construction management (CM) profes-sion is projected to grow over the next several years. The United States Depart-ment of Labor’s Bureau of Labor Statis-tics projects CM to grow 16% from 2012 to 2022. This target market was chosen to acquire connections within the construc-tion industry with ASC. ASC can more effectively provide career opportunities for students with industry organizations being a part of the ASC membership. Faculty members also benefit from these members by conducting research with the organizations and learning together about how to further improve the con-struction industry.

CREATIVE

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Promotions

Business Cards Business cards will be handed out at the Los Angeles Build Expo to ensure that the buyers have someone to contact for questions, potential involvement in the annual conference or member-ships.

Logo Design

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Fuse’s creative department created a new logo design for ASC to bring a more professional look that appeals to the target audiences.

The creative concept of this deign comes from the campaign tagline, “Inspiring Education for Development.”

Three abstract buildings form the acronym “ASC” in light blue and light gray to help the logo stand out. There is also the detail of a blueprint grid to further relate the logo design to the con-struction industry.

#4d97d2 #676767

PromotionsBrochures Brochures will be provided at the Los Angeles Build Expo to all individuals that visit ASC’s booth. Fuse expects 250 to 500 brochures to be distributed during the event depending on the amount of buyers attending and the amount of foot traffic near the booth. The brochures will have the following information included: about ASC, mission state-ment, types of memberships and membership fees, information regarding the annual conference, list of social media accounts, and contact information.

Swag Swag will be handed out at the Los Angeles Build Expo, Ranch Retreat, and The Associated Schools of Construction’s Annual Conference. At each event, individuals must provide their personal or business e-mail that will be added to ASC’s database to receive a swag item. Ob-taining this information will benefit ASC by in-creasing their database and overall reach. Swag items include: coffee travel mugs, multi-func-tional custom keychain tools, flash drives, and lanyards

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Events

Ranch Retreat• Who: 150 faculty, industry members, and students • When: April 16, 2016, 2-9 PM• Where: North Forty Escape, Oakley UT• What: Ranch retreat with outdoor activities and

dinnerReservation fee: $20 per person

Activities include:• ATVs• Fly Fishing• Skeet shooting• Washers• Corn hole• Horse shoes

Itinerary: • Arrive at North Forty Escape Ranch at 2 PM• Activities available to attendees from 2-7 PM• Dinner provided from 7-9 PM• Depart back to Provo, UT at 9 PM

Catering Information: Catering is provided by Kumbaya Kitchens LLC, the menu includes:

MeatBBQ brisket

Shrimp skewers Marinated pulled pork

Baby back ribs

SidesSally Lunn bread

Potato saladRoasted corn salad

Dutch oven style baked beans

DessertsCookies

Lemon bars

Los Angeles Build Expo• Who: ASC board members • Where: Los Angeles Convention Center• When: February 4 & 5, 2016• What: The Los Angeles Build Expo puts ASC face-to-face with industry executives who attend the expo specifi-

cally to see these types of specialized companies. By exhibiting what ASC has to offer at the expo, the opportunity to gain potential members arises. ASC will also be able to promote their annual conference to increase attendance in the spring. This is a private buyer’s event and is not open to the general public. They only invite owners, CEOs, CFOs, Presidents, Vice Presidents and Project Managers. This ensures that the buyers are quality associates that have purchasing power are attending.

Booth: The booth will be located in a corner preferably by the food court since this area will have the higher foot traffic. The booth will have a table banner that has the ASC logo on it as well as visuals for appeal. Brochures and business cards will be handed out to all individuals that stop by the booth. ASC board members working the booth need to promote the annual conference and hand out swag items only to those that provide an e-mail ad-dress to improve the ASC’s current database.

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Prices: • Corner standard booth: $2,195• Booth number preferred 438 or 439 located near the

food court• Half page magazine advertisement: $700• Promotional Items:

• 250 Brochures • 50 Travel coffee mugs • 100 Lanyards • 25 Flash drives • 50 Multi-functional custom keychain tools

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Public RelationsHabitat for Humanity In order to give back to the community, Fuse Integrated Communications has implemented plans to support Habitat for Humanity. This will allow different regions of ASC to work together as a team in their own backyards. Each region will be encouraged to volunteer in their area when the time and skills are needed to promote a positive image for ASC. While volunteering, individuals will be provided with a blue ASC hard hat to represent the company.

Region 1 (Northeast Region): • Hartford Area HFH, Hartford CT • Caroline County HFH, Denton, MD• Capital District HFH, Albany, NY

Region 2 (Southeast Region): • Calhoun County HFH, Anniston, AL• Bay Waveland Area HFH, Bay St.

Louis, MS• Smith County HFH, Carthage, TN

Region 3 (Great Lakes Region):• Boone County HFH, Belvidere, IL• Marshall County HFH, Benton, KY• Huron Valley HFH, Ann Arbor, MI

Region 4 (North Central Region): • Emporia Area HFH, Emporia, KS• Joplin Area HFH, Joplin, MO• Brookings Area HFH, Brookings,

SD

Habitat for Humanity (HFH) organizations for each region: Region 5 (South Central Region):• Independence County HFH, Bates-

ville, AR• Ada HFH, Ada, OK• Amarillo HFH, Amarillo, TX

Region 6 (Rocky Mountain Region):• Verde Valley HFH, Cottonwood, AZ• Pikes Peak HFH, Colorado Springs,

CO• Salt Lake Valley HFH, Salt Lake

City, UT

Region 7 (Far West Region):• Fresno HFH, Fresno, CA• Island County HFH, Oak Harbor,

WA• Honolulu HFH, Honolulu, HI

Region 8 (International)• Building trips in Asia, Europe, and

Canada

Holiday Cards To further promote positive public relations, ASC will be sending holiday greeting cards to current members. To create a strong relationship with the newest members of ASC, there will be a focus on sending the cards to these members as first priority. Essentially, the holiday greeting cards should be considered a form of establishing a positive relationship with members that have joined most recently. After a certain number of cards have been reserved for the newest mem-bers, the most active and loyal members in the current database will be selected to receive the remaining number of holiday greeting cards.

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Advertisement space for trade publications • Who: Construction Data Quarterly (CDQ)• What: Construction Data Quarterly is an interactive publication dedicated to key issues and news in the con-

struction industry. Each issue of CDQ is accessible 24/7 without limit.• When: 1st Quarter, 2016 (January to March)• Why: This magazine reaches a highly targeted audience of 300,000 commercial construction professionals.

Media

MEDIA

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Radio Advertisement • Who: Mike Greenberg and Mike Golic• What: “Mike and Mike in the Morning” is a national radio talk show

that has masterfully produced radio bits about sports. Due to the pro-gram being backed by ESPN, it is also seen as a reliable source. Their listening audience includes a wide range of listeners to effectively reach the target markets.

• When: ASC will be advertising their 52nd Annual International Con-ference approximately 40 times over the course of nine weeks. These ad-vertisements will be heard on “Mike and Mike in the Morning” anytime from 6-10 AM Eastern Standard Time. The advertisements will be on air the month of January and the first week of February to reach NFL fans during the remainder of football season. Advertisements will also be on the air in March to reach basketball fans during March Madness.

• Why: Men listen to talk shows on the radio more than women, espe-cially sports talk shows. Since the construction industry is primarily men, having an advertisement run on “Mike and Mike in the Morning” for the ASC Annual International Conference during important sports times will reach a large amount of our target markets.

SCRIPT

“The Associated Schools of Construction is hosting their 52nd Annual International Con-ference April 13 -16. This event will be hosted by BYU in Provo, Utah. The conference pro-vides opportunities for faculty members from Construction Management programs and in-dustry practitioners who join together to dis-cuss up-to-date curricula, teaching practices, current management models, present research findings, and to hear from industry and relat-ed professionals”

Media

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The Associated Schools of Construction52nd Annual International Conference

April 13-16, 2016Provo, Utah

Hosted By: Brigham Young UniversityIncluded: Up-to-date curricula, teaching practices,

current management models, presnt research findings, and to hear from industry and related professionals.

www.ascweb.org

Media

E-blasts E-blasts will be used as a way to reach out to members on the ASC mailing database. In addition to the current mailing database, email addresses will be collected at The Los Angeles Build Expo to further increase the database. To increase effectiveness of each e-blast, there will be four segments each database member will be sorted into: faculty, students, collegiate institutes, and industry sponsors.

Each segment will receive a different email each month pertaining directly to their interests. For example, faculty e-blasts will contain information about new and innovative ways to teach students construction management tech-niques and student e-blasts will provide students with instant access to employment opportunities. However, each seg-ments e-blasts will contain article links pertaining to trends in the construction industry, specific calls to action, clearly stated contact information located at the bottom of each e-blast, links to all social media accounts and ASC website, and measuring techniques.

Google Analytics will be used to track how many e-blast recipients are actually reading the e-blasts instead of deleting them.

This will be done by noting how many recipients click on the links provided in the e-blasts. Providing a measure of effectiveness will help ASC learn how to better reach members and improve their e-blasts.

SendBlaster is a bulk email software that will be used to manage email database lists and the sending of each e-blast. SendBlaster will allow ASC to create mailing lists, schedule mailing, send file attachments, process bounced emails, create and save specific templates, and much more.

SendBlaster will also allow ASC to send follow up e-blasts after conferences and other events to certain members with scheduled mailing. All of ASC’s e-blast needs can be met with this software and will overall help ASC reach specific segments effectively.

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MediaSocial Media

Instagram: The Associated Schools of Construction does not have an Instagram account at this time. Instagram will be a beneficial source of social media to allow ASC to showcase events and projects. This form of social media will allow members to stay informed and non-members to become familiar with ASC through images and short videos

LinkedIn: As of 2015, 4 million companies in the United States have created a LinkedIn page. It takes 20 posts per month to reach 60% of a select audi-ence on LinkedIn. ASC has a LinkedIn page and we found areas that need improvement.

Improvement opportunities: • Create more postings (i.e. reminder of dues)• Job postings (i.e. list job offers on the Linke-

dIn page with a description of each job)• Upcoming trends (i.e. tab to volunteer)

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MediaSocial Media

YouTube To better compete with competition, Fuse Integrated Communications suggests The Asso-ciated Schools of Construction creates a YouTube channel. This will allow ASC to post videos regarding student classroom interactions, conferences, and events. These videos will be available nationwide to members and non-members of ASC.

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Website Fuse saw a lot of opportunities for ASC’s national website to be improved. Fuse suggests ASCs national webiste to utilize online templates such as Wix, Foursquare, etc to to enhance the overall appearance of the website. A couple of the regions’ webistes have utilized Wix, therefore, Fuse recommends ASC’s national website to apply Wix on its own too. By doing this, the website can be easier for everyone to follow, but still contain the same amount of useful information.

In addition, Fuse recommends to have more interesting visual elements to capture the audience, as well as having informative videos such as introducing ASC or newslet-ters in a video format. This will help to im-prove the audience’s experience on ASC’s national webiste.

Media

Website

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Media Plan

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BUDGET

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MEASUREMENT

Tracking Success• Track social media analytics weekly• Note increase of email database• Note increase of Facebook “likes”• Note increase of Instagram “followers”• Note increase of LinkedIn “connections”• Note increase of YouTube “views” and “subscribers”• Track website hits• Measure how well the promotional strategies reach the specific target markets• Track success of communication pieces, such as brochures and holiday greeting cards• The Ranch Retreat will be measured by how many people RSVP• Brochures will be tracked by how many are taken at the Los Angeles Build Expo• Track the amount of new members

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SUGGESTIONS

Golf Tournament A golf tournament would be a beneficial event that would allow members and non-members of ASC to network and make connections with one another outside of the business scene. Tournament planning:

• Create budget • Choose golf course location• Contact potential sponsors • Contact golfers• Promote the tournament• Decide on prizes

Newspaper Advertisements Newspapers are a locally dominant, highly credible source that has high exposure in all age categories. Since newspapers favor local advertisements, Fuse Integrated Communications recommends that once the national marketing strategy is imple-mented by this plansbook and further integrated into regional marketing strategies, that regional divisions use newspapers to advertise themselves and their events. Newspapers are ideal in reaching the relatively small, rural community with limited media options, therefore advertise-ments in regional newspapers containing information about ASC and regional events is recommended to further reach po-tential members within a specific region.

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Conferences to attend

• Super Conference: December 7 - 9, 2015 at Hilton Bayfront San Diego, CA

• NAHB International Builders’ Show: January 19 - 21, 2016 in Las Vegas, Nevada

• 3rd Residential Building Design and Construction Conference: March 2 - 3, 2016 in State College, PA

• RCI 31st Annual International Convention and Trade Show: March 10 - 15, 2016 at Rosen Shingle Creek Resort, Orlando, Florida

• BATC’s Builders & Remodelers Show: April 7, 2016 at Convention Center Hall E, Minneapolis, Minnesota

• 2016 Every Building Conference and Expo: June 26 -28, 2016 at Washington, DC

Suggestions

CONCLUSION

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Through this marketing campaign, Fuse Integrated Communications has given The Associated Schools of Construction the ability to increase awareness about ASC to potential members and the value it provides to members. With the use of both traditional and nontraditional forms of promo-tion, three target markets will be reached: students, faculty, and industry organizations. Current and potential members will be reached through, e-blasts, a trade publication magazine advertisement, radio advertisements, social media outlets, and brochures and promotional swag items that will be distributed at events.

To build excitement for members about construction education and the construction industry in general, ASC will host a Ranch Retreat for select members following the annual conference in Utah. ASC will also be expanding their reach by attending the Los Angeles Build Expo at the be-ginning of February.

Lastly, to build a positive and notable reputation, ASC will volunteer with Habitat for Human-ity within each region and mail holiday greeting cards in December to send a friendly greetings to members. To tie everything together, all of these marketing components will be executed in a cre-ative strategy that is both functional and appealing.

With the success of this campaign on a national level, Fuse Integrated Communications looks for each region of ASC to accompany this prosperity in implementing these strategies into their in-dividual marketing efforts to develop a cohesive marketing strategy throughout the entire company.

References

http://www.northfortyescapes.com/http://kumbayahkitchen.com/home.htmlhttp://www.bannerbuzz.com/customized-table-runners.html?utm_source=Google&utm_medium=cpc&gclid=C-jwKEAiAvauyBRDwuYf3qNyXmW4SJACX9-fXwvgNAmJMbj-_VZhd2JxgHtQa1qbnEPdtRXFjy66Y1hoCN-vHw_wcBhttp://www.epromos.com/product/8817323/multi-functional-custom-keychain-tool.html?gaPageType=Otherhttp://www.espncms.com/pdf/2015-audio-planning-guide.htmlhttps://store.usps.com/store/browse/productDetailSingleSku.jsp?categoryNavIds=buy-stamps%3a-stamps-by-type%3aforever-stamps&categoryNav=false&navAction=push&navCount=0&atg.multisite.remap=-false&categoryId=forever-stamps&productId=S_680404https://www.discountmugs.com/http://www.fullsource.com/pyramex-hp14060/?gclid=CjwKEAiAmqayBRDLgsfGiMmkxT0SJADHFUh-PCeoapJLLkjS0aQAgN1Qon84r-HRRhuPmxBUPwZJLBhoC2n_w_wcBhttp://www.espncms.com/pdf/2015-audio-planning-guide.htmlhttps://cdcnews.postclickmarketing.com/Global/FileLib/Media_Kit/CDQ_Media_Kit.pdfhttp://www.sendblaster.com/http://expandedramblings.com/index.php/linkedin-business-page-and-group-statistics/2/http://msu.tdnetdiscover.com/Eresources/keyword?field=j1&keywordmode=PartialWords&keyword=construc-tion%20education&publicationType=journalhttp://www.acce-hq.org/

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FUSEIntegrated Communications

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About

Fuse Integrated Communications is an agency that believes the client is the number one priority in each step we take. Each employee at Fuse possess unique qualities that contribute to the strong and cohensive marketing solutions to meet our clients’ demands.

Fuse is an agency located in Springfield, Missouri that is willing to provide our clients with the tools they need to succeed at any levels.

Joelle Chow - Creative DirectorKendall Kapperman - Research Analyst Jenni Nelson - Budget AllocatorMakenzie Smith: Director of Public Relations & Events Huong (Hillary) Vu - Art DirectorErin Watkins - Executive Copywriter