asbar center for studies, research & communications
TRANSCRIPT
ASBARCENTER FOR
STUDIES, RESEARCH & COMMUNICATIONS
2 3
Introduction Since its establishment, Asbar Center for Studies, Research and Communications has been striving to consolidate the methodological consulting values and scientific research to keep pace with the progress of the KSA. At the same time, it emphasizes the importance of knowledge, keeping abreast of the information and communication achievements, and the diversification of media.Center’s areas of work include:
▶ Strategic Studies ▶ Research and Opinion Polls ▶ Media and Information Consultations ▶ Media and Information Campaigns ▶ Organization of Conferences
and Events ▶ Integrated Marketing Communication ▶ Periodicals ▶ Documentation ▶ Lexicons and Encyclopedias
These levels reflect how Asbar Center. Is careful to make available the specialized information and scientific opinions that depend on various scientific researches and activities.
4 5
Establishment Asbar Center was established in 1414 AH, corresponding to 1994 AD, in response to the scientific research need and in line with the methodological consulting system, to inform the (political, economic and social) decision-maker who can then rely on a solid, balanced ground.
Vision Asbar Center strives to be the most prominent consulting center and think tank all over the Arab Region.
President of the Center Dr. Fahad Al-Harthi Consultant and Supervisor of Studies and Research Prof. Abdulrahman Al-Enad
6 7
Mission To contribute to development of the community and optimization of decision-making efficiency in its institutions, and to help them design the development-related policies by providing systematic consulting services, conducting scientific studies and opinion surveys, and organizing different campaigns and events.
Center›s Objectives ▶ Providing consulting, information
and scientific services to decision makers in the private and governmental institutions;
▶ Highlighting how the importance of scientific research as the most effective way for decision-making support;
▶ Strengthening the relationship with segments and bodies; of the community.
▶ Contributing to linking the research and systematic consulting projects to the needs and issues of the community.
Business
Meetings with
Clients
8 9
2. Studies and Research (strategic, developmental, political, information, social)
3. Opinion Polls.
4. Studies and Consultations with the aim of, inter alia:
▶ Preparing media and information campaigns;
▶ Preparing foundation studies for newspapers and the media;
▶ Preparing publications, pamphlets and brochures.
Center›s Elements
Administrative Sectors
First: Management:
It is represented in the senior management in the Center, supported by a team of consultants with extensive experience in various.
Second: Business and enter-prise sector.
1. Special enterprises
Scientific
Discussion
Sessions and
Workshops
10 11
5. Integrated marketing communication, including:
▶ Public relations, media and publishing;
▶ Events, conferences, exhibitions and seminars;
▶ Identity building; ▶ Graphics and design.
▶ Asbar Center for Studies, Research and Communications has a distinct network of researchers, academics, consultants, experts, and service providers.
Business
Meetings with
Officials of
Specialized
Companies
Human Capacities
12 13
Center›s Relationships
Asbar Center has outstanding scientific competencies and experiences in different specializations. It is also linked to an extensive network of researchers, in addition to a number of cooperation agreements and memoranda of understanding with some other research centers, including:
▶ Gulf Research Center in Dubai ▶ King Abdulaziz City for Science
and Technology ▶ Research and Development
Center, King Abdulaziz University ▶ International Centre for Research
and Studies (Medad) ▶ Royah Center for Social Studies
▶ Prof. John Hartman (Michigan University, USA)
▶ German Advisory Center in Bahrain ▶ Arab Center for Cyberspace
Science and Research ▶ Substance Abuse Research Center
at Jazan University ▶ Qiraat Center for Research and
Youth Studies – Jeddah ▶ Al Manhal Digital Content
Technology Company ▶ Electronic E-mall Market
Meeting of Board of Trustees of the Arab Network for Public Opinion Polls
Meetings of the Scientific Advisory Teams
14 15
Arabic Network for Opinion Surveys
In dedication of the Center’s research efforts and outstanding role, it was elected as a member on the Board of Trustees of the Arab Network for Public Opinion Surveys. The Board of Trustees includes (7) research centers out of (70) competing centers from various Arab countries. Then, the Center was elected as a member on the Executive Committee that manages the Network.
Center›s Achievements
These strategies have been prepared by approximately one hundred specialized researchers and assistant researchers, except technicians, statisticians and data collectors. The scientific authority in the Center supervised its process.
- These strategies include:
▶ The GCC Media Strategy (for ten years from 2010 to 2020).
This strategy was endorsed in the Gulf Information Ministers Meeting held in Kuwait 05/11/2010, the Council of Foreign Ministers, and then the Gulf Summit in Abu Dhabi in December 2010.Prince Nayef
bin Abdul Aziz -may Allah have mercy - Reviews Study of “Saudi Youth: Problems, Worries and Aspirations”
Strategies
16 17
▶ National Strategy for «Culture of the Generation» from (2015 - 2030).Asbar Center was assigned to prepare the National Strategy for «Culture of the Generation». It is a strategy that addresses important national issues, such as: citizenship, national identity, cultural identity, national unity, ideological extremism, interaction with the world, and the culture of work and production. This national super project is supervised by a ministerial committee of (15) Ministries and government bodies concerned with the youth. This strategy is one of the most important strategies developed for the youth. Nearly 200 experts, researchers and academics participated in this effort.
▶ Strategy of Saudi Arabia›s future relationship with Yemen in the light of the current geopolitical challenges and escalating Huthi influence:This study aimed to explore the Huthi issue in its background and developments, and in its regional context, while identifying how it is affected by Yemen-KSA relations, internal situations in the Kingdom and the Saudi vital interests.
▶ Media Policy of the Kingdom of Saudi Arabia:In 2012, Asbar was requested to rebuilt the media policy for the Kingdom to keep pace with the latest changes, new trends of the Kingdom of Saudi Arabia, based on the recommendation of Shura
Seminars of the Major Workshop for the Nation-al Strategy for “Culture of the Generation”
18 19
Council in 2010 to develop a modern media policy for the Kingdom. Asbar Centre was assigned to reformulate, develop and update the media policy to be part of the general policy of the State.
Asbar Center for Studies, Research, and Communications is the consultant agency for decision support at the Ministry of Culture and Information in the Kingdom of Saudi Arabia. The Center provides in this field media consultations and proposals in the various issues and topics related to the activities of the Ministry, in addition to providing recommendations in order to achieve the strategic goals of the Ministry.
▶ Positions of Saudi writers and publications towards the war on Iraq.
▶ Evaluation of the national solidarity campaign against terrorism.
Media Consultations
Asbar Prepared the Media Strategy for the Gulf Cooper-ation Council and was Approved By the GCC Summit in Abu Dhabi, 2010
20 21
▶ Evaluation of the municipal elections experience in the Kingdom of Saudi Arabia.
▶ Preparation of an electronic media Low project in the Kingdom.
▶ An Evaluation Study for the «New Lebanese TV Channel in New TV SAT», and analysis of its shows.
▶ Foundation Studies for Saheel Magazine.
▶ Media content analysis of what is published about Aramco in the media.
▶ Analysis of the content of the published material in paper and electronic media about tourism in Saudi Arabia.
▶ Evaluation for the study of Development of ALBilad Newspaper.
▶ Foundation Studies for the Al-Watan Newspaper «Aseer Establishment for Press and Publication». The Foundation Studies included seven specialized studies.
▶ Foundation Studies for «Reestablishment» of Al-Nadwa Magazine. They included ten specialized studies.
▶ Preparation of pilot model issues for Al-Ummah Magazine “Under Establishment”
▶ Studying the restructuration and modernization of the performance of the Eastern Company for Printing, Press & Information.
Custodian of the Two Holy Mosques King Abdullah, mercy of Allah lays, the foun-dation stone for the building- of Al-Watan newspaper in 2000.
HRH Prince Sultan bin Abdulaziz at the launching of the build-ing and the inaugura-tion of Al-Watan press
Custodian of the Two Holy Mosques King Salman bin Ab-dulaziz, in one of the occasions of Al-Watan newspaper
22 23
Social Research
▶ Study: of Saudi Youth: Concerns, Problems and Aspirations.
▶ Uses of Internet in Saudi society.
▶ The extent to which tourism events meet the youth›s requirements.
▶ The extent of neediness to consume drugs by male and female students of secondary schools in the Kingdom of Saudi Arabia.
(The Center designed a scientific benchmark to measure the neediness to consume drugs by the male and female students of secondary schools in the Kingdom. It was adopted and registered under the name of «Asbar»).
▶ A study on oil price components paid by the end consumer in the United States of America, Britain, France, Germany, Spain, Brazil and China.
▶ Trends of traders on the Saudi Stock Market and their expectations towards the market.
▶ Economic Feasibility Study for Saheel Magazine.
One of the Im-portant Studies “Components of Price of Oil”And “Attitudes of Dealers in the Stock Market”
Economic Research
24 25
Follow-up Studies
▶ Level of Extremism in Saudi Society.
(The Center designed a scientific benchmark to measure the level of extremism. It was adopted and registered under the name of «Asbar»).
▶ Public Assessment of the performance of the Ministry of Culture and Media and its Institutions.
▶ Regular follow-up studies on the public views about Okaz Newspaper (its topics, features, writers, and position among other competing newspapers).
▶ The Kingdom of Saudi Arabia: «Land, People, Civilization», published in Arabic and English. The French issue is being prepared.
▶ This Book reliably depicts the Kingdom of Saudi Arabia as a people, land, and culture through the balanced presentation of documented information and creative image. It conveys the aesthetic aspects of nature, geography, cultural heritage, and civilization traditions.
The Latest Issu-ance of the Cen-ter: “Saudi Ara-bia: Earth, Men and Culture”, A Book prepared by More than 30 Researchers
Documentary Studies
26 27
▶ The book contains nearly 800 colored pictures, making its reading an enjoyable knowledge tourism, and drawing a realistic picture of the great heritage of traditions and original Arab lifestyles instilling the spirit of struggle in the Saudi man, in order to build a modern life.
▶ A team of 9 photographers carried out the task of photography. Other photos were procured from different people and bodies. The book also contains more than 30 tables, 40 charts, and 6 detailed maps of the Kingdom.
▶ The book relied on the specialized scientific preparation. Each of its subjects was written by a specialized professor to ensure the accuracy and objectivity. Such a teamwork has required the participation of
30 specialized researchers and authors.
▶ The Painters’ Garden: this book was issued in two languages: English and French and it is published in cooperation with Arabies Trends in France.
▶ Brides of the Desert: in three languages, Arabic, English and French.
▶ Book: The March of Saudi Information: the book is published in three languages, Arabic, English and French.
▶ The Developmental Impacts of the Saudi Development Fund: the book is published in Arabic and English.
Some
Documentary
Studies Issued
by the Center
28 29
Encyclopedias and Lexicons
▶ Asbar’s Lexicon for Saudi Women was published in two volumes.
▶ Asbar’s Encyclopedia for Islamic Sharia Scholars and Specialists in the Kingdom of Saudi Arabia was published in three volumes.
▶ The Lexicon of Saudi Diplomats was published in one volume and the Center works on preparing the second edition.
▶ Advertising campaign for launching Al-Watan newspaper.
▶ Advertising campaign for launching Jeddah Development Holding Company.
▶ Information campaign associated with the foundational meeting of the Aseer Establishment for Media and Press (Al-Watan) 1418 AH.
▶ Information campaigns associated with the conferences and seminars organized by the Center.
Occasions
Of Al-Watan
Newspaper
and Media and
Advertising
Campaigns
Advertising and Information Campaigns
30 31
Organization of Conferences and Events
▶ The Twenty-First Civil Defense Conference 1428 AH.
▶ The Celebration for signing the Memorandum of Association for Al Riyadh Cement Company 1426 AH.
▶ The Twentieth Civil Defense Conference 1425 AH.
▶ Major Workshop of National Strategy for «Culture of the Generation» 1436 AH .
▶ Organizing the constituent assembly of Aseer Establishment for Media and Press (Al-Watan) 1418 AH.
▶ Organizing a seminar «Success of Management and Business between the Strategy and Application» Dr. David Norton 2013.
Conferences, Seminars, Workshops and Meetings Organized by the Center
32 33
Graphics
▶ The Center has an art and design section equipped with the latest design and graphics equipment It has a staff of specialists in designs, art and graphics.
▶ The Center intends to issue a research intellectual periodical under the name «Asbar» concerning globalization, future, identity, citizenship, social modernization, and challenges of scientific and technical progress.
Participations
in Local and
International
Exhibitions
Asbar’s Periodical
34 35
Center›s Clientele Asbar Center provided its services to a number of governmental and private institutions, including but not limited to:
▶ Council of Ministers ▶ Ministry of Defense and Aviation ▶ Ministry of Interior ▶ Ministry of Foreign Affairs ▶ Ministry of Finance ▶ Ministry of Culture and Information ▶ Ministry of Education ▶ Ministry of Municipal and Rural
Affairs ▶ Ministry of Health ▶ Ministry of Transportation ▶ General Intelligence Presidency ▶ Principality of Riyadh ▶ Principality of Makkah ▶ General Presidency for Youth
Welfare ▶ General Directorate of Civil
Defense ▶ Saudi ARAMCO ▶ SABIC Company
Asbar’s Forum
▶ The Center intends to hold its annual conference after finalizing its objectives, mission, themes, and statute.
Asbar standards
▶ Asbar Scale for Measuring the Readiness of Having Drugs Among High School Students in Saudi Arabia. The Center developed the scale and was registered under its name.
▶ Asbar Scale of Level of Extremism in Saudi Arabia. The Center developed the scale and was registered under its name
Scientific Par-
ticipations Lo-
cally, Regionally
and Interna-
tionally
36 37
▶ King Faisal Center for Research and Islamic Studies
▶ King Abdulaziz and His Companions Foundation for Giftedness & Creativity
▶ Aseer Establishment for Press and Publication (Al Watan Newspaper)
▶ Makkah Printing and Information Establishment (Al Nadwa Magazine)
▶ Okaz Newspaper ▶ Al Bilad Newspaper ▶ Riyadh Chamber of Commerce
and Industry ▶ Jeddah Chamber of Commerce
and Industry ▶ Saudi Arabia British Bank ▶ Banque Saudi Fransi ▶ Abdullatif Jameel Company ▶ White Cement Company ▶ Riyadh Cement Company ▶ Kawasaki Helicopter Services
(S.A.) Ltd., (KHS). ▶ The Saudi Marketing Company
(Euromarché) ▶ The Saudi Electricity Company
(SEC) ▶ The National Gas Company
▶ Rashed Abdulrahman Al Rashed Copmany
▶ Al Saedan Real Estate Company ▶ Sheikh Dr. Mohammed bin Aboud
Al Amoudi ▶ The Association for Disabled
Children ▶ The National Society for Human
Rights ▶ Adam Biro- Paris ▶ Trends Arabies – The International
Magazine On Arab Affairs ▶ American Petroleum Institute
(API) - USA ▶ Supreme Commission for Tourism
and Antiquities ▶ Sheikh Hassan bin Mohammed
Al Zahrani Company ▶ The Deceased Sheikh Ibrahim bin
Abdulaziz Al Ibrahim’s Establishment ▶ Jeddah Holding Company for
Development ▶ Al Bustan Fertilizers Company ▶ Blue-Gold Exhibition ▶ Eastern Company for Media,
Information and Publication ▶ Many dignitaries and businessmen.
Meetings of Asbar with Some of its Clients in the Public and Private Sectors
38 39
www.asbar.com
www.dr-fahad-alharthi.com
www.asbaracademy.sa
Websites
▶ Websites were launched in the beginning of the new Year to keep pace with technological developments and to ease access to knowledge, and exchange of information via websites and social networks.
▶ There are many pages of information, documents, research papers, studies, pictures, videos, news, and updates in each field of the following websites:
▶ Asbar Center for Studies, Research & Communications Website http://www.asbar.com
▶ Asbar Academy for Training and Development Website http://www.asbaracademy.sa
▶ Kingdom of Saudi Arabia: Land, People & Civilization (Arabic) Website http://www.kingdom-book.com
▶ Kingdom of Saudi Arabia: Land, People & Civilization (English) Website http://www.kingdom-book.com/en
▶ Dr. Fahad Alharthi Website http://www.dr-fahad-alharthi.com
www.kingdom-book.com
www.kingdom-book.com/en
Some Studies and Reserchies of Asbar
40 41
42 43
Some Studies and Reserchies of Asbar
44 45
ASBAR’s Customers
46
ASBAR’s Customers
@asbar_centerwww.asbar.com
asbarcentreforstudies [email protected]
ص.ب ٨٨١١١ الرياض ١١٦٦٢ المملكة العربية السعودية هاتف: ٤٦٢٤٢٢٩ فاكس ٤٦١٠٣٢٤P.O.Box 88111 Riyadh 11662 K.S.A Tel.: 4624229 Fax: 4610324