asako slides
TRANSCRIPT
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Children’s Book & Movie
ASAKO KIOKA
07/21/2012
http://neoneko-children-book-asako.blogspot.ca/
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1.Introduction about Internet MKTG
M-commerce become center channel;
B/C…
50 % of Canadian mobile
subscribers
all age groups are evolving
making purchase online
increasing usage w/ data
QR code scanning
Marketer must focus on
mobile channel advertisement!
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2.Overview
Blog Topic + why is was selected…
-Interested in child education area + tried to write own children’s book in the future
Persona…
-Posting introduction of children book, images, and movies
List of blog posts title:
1.Introduction/ 2. The Big White Book/ 3. The House of Small Cubes/
4. The Diary of Tortov Roddle /5. Kiki's Delivery Service/
6. Night on the Galactic Railroad/ 7. The Moomin Trove/
8. Kaguya-hime (The Bamboo Princess)/ 9. The Sparrows' Inn/
10. Bamboo Hats for Jizo-The Grateful Statues/ 11. Madeline/
12. Alice in Wonderland
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2.Overview cont’d
Facebook page:
Twitter account:
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2.Overview cont’d
YouTube Channel:
Pintarest account:
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2.Overview cont’d
SUMMARY…
According to the matrices that analytic tools shows
my blog has been improving gradually…
EX. Bounce rate under 15% + # of new visitors 73%
(Google Analytics)
New twitter followers over 50 (Twitter counter)
Pinterest followers ab.20
Hubpot rank grows 47 to 52
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4.Busuness Review – Key Leanings
Google Analytics:
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4.Busuness Review – Key Leanings cont’d
Twitter Counter:
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4.Busuness Review – Key Leanings con’d
Facebook Insights:
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4.Busuness Review – Key Leanings (Social bookmarks)
Digg:
Reddit:
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4.Busuness Review – Key Leanings (Social bookmarks)
StumbleUpon:
Delicious:
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4.Busuness Review – Indicated Actions (Social bookmarks)
Key Learning:
☆ Gathering social media information everyday
☆ Try to join these tools and upload own article weekly
☆ Check & analysis current situation
☆ Facebook, Twitter, YouTube will be center media channel
Make Suggestions:
☆ Understand the whole context of social media
☆ Analyze which media channel would be center & why?
☆ Try to post unique images & movie on blog
☆ Announce uploaded blog each cannel
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5.Recommendations
Website: I am planning new own daily comic website using Photoshop
Blog: I have to change the contents and title because it is just Old news…
so I have to discover more interesting & new books
SEO: It works and increased rank but it is still big tittle for my blog…
PPC: Creating PPC campaign is necessary for marketer job. It might costly but it will
show up on Google search, might be good position….easy-access for user
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5.Recommendations
Social media: Customizing campaign is difficult but it’s easy to reach new people
PR: Accessing Pitch Engine is simple but good effect for advertising
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5.Recommendations
Email Marketing:
Need advance technique
to customize…
Mobile Marketing:
I strongly recommend to
Use this tool b/c easy customize
& having center media channel;
Twitter, YouTube, RSS & Share
Icon…