as053 – tópicos especiais inovação de impacto …maplima/f014/2019/aula01c.pdfbusiness model...
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AS053–TópicosEspeciaisInovaçãodeImpactoAmbiental
BaitaAceleradoraRodolfoBaccarelli
Agosto/2019
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• Estimularacriaçãodeprojetosdeinovaçãonaáreasocioambiental– orientadospordemandasreaisdemercadoe– inspiradosnosODSdaONU.
• Disseminarpráticasdeempreendedorismosocioambiental.
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• Temasdasaulas• Formatodasaulas• Projetospráticos• Avaliação• Participantes
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1. Apresentaçãodadisciplinaedosparticipantes2. Frameworksparaainovaçãosocioambiental3. Entendendoclienteseoportunidades4. SessãoPrática5. Gerandovalorparaocliente6. SessãoPrática7. Testandoasolução8. SessãoPrática9. Modelagemdenegócios10. SessãoPrática11. Planejandoonegócio12. SessãoPrática13. Elaborandoopitchdeprojeto14. SessãoPrática15. Apresentaçãodosprojetosparabanca
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• ObjetivosdeDesenvolvimentoSustentável• IR–IntegratedReport• TripleHelix• QuadrupleandQuintupleHelix
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• FundamentosdeInovaçãoLean• DesenvolvimentodeClientes• CustomerJobs,PainsandGains• Técnicasparaentrevistarclientes
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• ValuePropositionCanvas-VPC• PerfildoclienteeMapadevalor• EncaixeentreClienteeValor• Desenhodaproposiçãodevalor
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• Prototipagemdaproposiçãodevalor• Avaliaçãodaproposiçãodevalor• CicloBuild-Measure-Learn• Avaliaçãodasolução
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• BusinessModelCanvas-BMC• ExemplosdeModelosdeNegócios• Negóciostransformacionais• Avaliandoomodelodenegócios
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• AspectosexternosaoBMC• Avaliaçãodaoportunidade• Sustentabilidadeeescalabilidade• Roteirodeimplementação
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• Oqueéeparaqueserveumpitchdeprojeto• Roteiroparaelaborarumpitchdeprojeto• Exemplodepitchdeprojeto
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• Pitchdoprojetodecadaequipeparaabancadeavaliação
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HIPOTHESISEXPERIMENTSINSIGHTSACTIONS
DATAFEEDBACKINSIGHTSACTIONS
AGILE ENGINEERING
BUSINESS MODEL CANVAS
13
CUSTOMER DISCOVERY
CUSTOMER VALIDATION
CUSTOMER CREATION
COMPANY BUILDING
SEARCH EXECUTION
CUSTOMER DEVELOPMENT
PIVOT
“PROVADE
CLIENTE”
CONSTRUÇÃO
DASOLUÇÃO
1
2
3
HIPÓTESESDE
NEGÓCIO
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HIPOTHESISEXPERIMENTSINSIGHTSACTIONS
DATAFEEDBACKINSIGHTSACTIONS
AGILE ENGINEERING
BUSINESS MODEL CANVAS
14
CUSTOMER DISCOVERY
CUSTOMER VALIDATION
CUSTOMER CREATION
COMPANY BUILDING
SEARCH EXECUTION
CUSTOMER DEVELOPMENT
PIVOT
“PROVADE
CLIENTE”
CONSTRUÇÃO
DASOLUÇÃO
1
2
3
HIPÓTESESDE
NEGÓCIO
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• Formatodasaulas– Exposiçãodeconceitosediscussão– Práticaorientadadasequipesdeprojeto
• Projetospráticos– Focosdosprojetos(ODS+interessedaequipe)
• Equipes– 3a4participantes
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• Avaliação– Participaçãonasaulasenosprojetos
• Participantesdadisciplina– Breveapresentação