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Thailand…the land of SMILES
Flight: SEM 003 Li Chui Shan, Sandy (09183740D) Ng Wing Shan, Winnie (09342671D) Tsang Sin Ying, Cyan (09508506D) Wong Chun Ho, Daniel (09299977D) Wong Kit Yan, Kaitey (09503640D)
National Symbols
What is Thai national symbol?
National Flag5 horizontal stripes of three colours:
Red : The life-blood of Thai people.
Blue: The Thai King, the monarchy
White: The purity of Buddhism, the national religion
• Thai = “Freedom" • Thailand = "Land of the Free".
National Flower “Ratchaphruek” (or golden shower)
• Widely known to Thais
• Cluster-shaped flowers
• Summer
• Color : shining yellow
National Animal“Chang Thai” (or Thai elephant)
• Close link with Thai history and custom
• Long life
• One of transportation means
• “Chang Samkhan” (white elephant)
Deeply connected to King of Thailand King's honor and glory
National Architecture Sala Thai(or Thai-Style arbor)
• Reflects knowledge of Thai people.
• Retains beauty, which is different from architectures of other countries
• ‘Thai-ness'
Geography
Four Natural Regions
1. North mountains and forests
2. Central Plains vast rice fields
3. Northeast plateau semi-arid farm lands
4. Peninsula South tropical islands long coastline
• 76 provinces
• Capital city: Bangkok
Weather
Temperature & RainfallSummer WinterMonsoons
DRY RAINY COOL
Population and Ethnics
Population & Ethnics ____ ______About 65,000,000 people
74%
11%
4%11%
Thai
Chinese
Malays
Vietnamese,Khmer, Hmong, Karen and other hill tribes
Language
Language• Thai• English (secondary language)• Mandarin• Vietnamese• Isan • Other ethnic and regional languages and dialects
History
History of the Thai Kingdoms
• Nanchao Period (650-1250 A.D.) • Sukhothai Period (1238-1378 A.D.) • Ayutthaya Period (1350-1767) • Thon Buri Period (1767-1772) • Chakri Dynasty Period (1782 - the Present)
How did history affect the development of culture?
1. Respect for King2. Maintain of the national independence customs and culture are well kept E.g.:
– Sports– Festival– Languages– Gestures– Food– Arts…etc
Sukhothai Period (1238-1378 A.D.)
• Feudalism
Ayutthaya Period (1350-1767)
Political change : • Adoption of the Khmer and Burmese organizational
models To strengthen the power, legitimacy , and authority of the
king
1. Kingship redefined• Hindu concept
KING = divine, a god king
Significant political changes in Chakri Dynasty Period (1782 - present)
King Chulalongkorn, Rama V (1869-1910)
Household system
Modern bureaucratic form
King Prajadhipok, (1925-1935) Absolute monarchy
Constitutional monarchy
King Ananda Mahidol (1935-1946) A democratic government in 1939
NOW Thai people still have a deep respect for their King
The Retaining of the National Independence Chakri Dynasty Period King Mongkut, Rama IV, (1851-1868)
• Acceptance of unequal treaties with European countries
Examples:• Low limits on taxes from imports & exports• Extraterritorial rights
Loss of national sovereignty on the part of the kingdomEscaped from colonialismNational independence was retained
World War II
• “Free Thai” movement (1942)(Supported by the US) Opposed the Japanese occupation Assisted the Allied war effort
Cold War
• “American Era” Established a close and strong alliance with the US
Retained national independence
Can anyone tell me more about modern politics
and the government?
Modern Politics and
the government
2006 coup d'état– a series of anti-Thaksin campaign at
beginning of 2006– a military government overthrew the
government of Thakisin2008-2009 Thai political crisis– The People's Power Party formed a
government– On December 2, 2008, Peoples Power
Party dissolved– a new cabinet was formed by democratic
party on 17 December 2008
Political Crisis
How political crisis affect hospitality in Thailand?
• In November 2008: – Thousands of supporters of the People's Alliance
for Democracy (PAD) closed Bangkok airport
Politics Crisis
How political crisis affect hospitality in Thailand?
• In HK, Government issued travel advice on visiting Thailand (November 29)– Hong Kong residents should avoid
unnecessary travel to Bangkok. – Those who are already in Bangkok should
attend to their personal safety
• England, Australia, Canada and Singapore also issued travel advice on visiting Thailand
Politics Crisis
• The police– low salaries
• The government – Money plays a significant role in the
election process and in obtaining positions in parliament
Corruption
• In 2006, a series of anti-Thaksin Campaign launched
• Impact– Affect political instability and
development of the country
CorruptionThe Government-Example
Social Problems
Is there any social problem in
Thailand?
Prostitution
• Thais have viewed sex rather casually throughout history– Exploitation of women is acceptable– Return home with respect because of the
money they bring to support their family• Rapid industrialization
– Loss of secondary sources of nonfarm income from forests around villages
– Unemployment
Social Problems
Social Problems
• Prostitution is illegal, actual number of sex workers is almost impossible to estimate– 200-300 thousand women– 100,000 male prostitutes
Prostitution
Social Problems
• Big sex tourism in Thailand– The biggest and the most
famous red-light district in the world
– karaoke places,– go-go bars include lots of
dancers and hostesses
How prostitution affect hospitality in Thailand?
Social Problems
• drug gangs
• Gangs– Piglet Gangs
• Terrorism– 2006 Bangkok
bombings– 2007 South
Thailand bombings
Street gang and terrorism in Thailand
Social Problems
• 2006 Bangkok bombings – New Year's celebrations at
some popular areas were cancelled
• Amongst the victims– eight tourists were hurt:
Street gang and terrorism in Thailand
Social Problems
• Bring social instability• Tourists may feel insecure• Lots of films took Thai gangs as
background– Bangkok Dangerous (1999 film)
and– Bangkok Dangerous (2008 film)
directed by the Pang Brothers
How street gangs and terrorism affect hospitality in Thailand?
Social Values
Social value seems quite important in
Thailand, right?
• Less importantfreedom and equality are comparably
• More important national security, religious/ spiritual life, a comfortable
life, family happiness, self-esteem, emphasizing social relations
Social Values
• “bunkhun” means grateful relationships– Tourist authority of Thailand has promoted the country
as the ‘land of smiles’– Foreigners interpret smiling as happiness and
satisfaction
How this affects tourism in Thailand
Introduction
Ancient Thai religion• Animism
Modern Thai religion• Buddhism (Over 90%)• Muslim (10%) (significant population in Bangkok)• Christian (a few)• Hinduiam
Ancient Thai religion – Thai Animism
• Believe there are many spirits in the world
• Spirit houses
• Ask for a wish to be fulfilled
Buddhism in Thailand –History
• 3rd century B.C.
• First brought to the Chao Phaya River Basin
Theravada BuddhismNot pure Buddhism but interweave with:
• Hinduism• Animism• Local traditions, beliefs, and customs• Evil have great power (beliefs from Animism)• Buddhist monks counter evil
How does Buddhism affect Thailand?
Socially• Moral foundation
-for promoting general peace and harmony society
• Highly revered monks-are participants in state celebrations and rituals
How does Buddhism affect Thailand? (cont’d)
Socially• Temple (wat) is the heart
of social and religious life
• King is the ultimate head of Buddhism in Thailand
• -appoint Sangha (priesthood)
Socially• Images of Buddha are
found everywhere
How does Buddhism affect Thailand? (cont’d)
Examples of Thai people taking religion quite seriously:
• Put their hands together in a wai when passing a temple
• Give food to monks• Worship regularly• Do good work to gain merit• Young men enter the monkhood for a
period of time• Marriage have nine monks perform in the
wedding
How does Buddhism affect Thailand? (cont’d)
PoliticallyBuddhism and the state• Closely aligned with the state in Thailand• Officially sponsored by the Thai Government • One of the three major elements of Thai identity
How religion affect Hospitality
Young men enter the monkhood
• 80%-90% young males Buddhist become monks for at least a few months
• Time off from work must be given automatically .
Decrease the labour force availability in the market
Affect the operation of hotels and any other companies.
How religion affect Hospitality
Erawan Shrine (Hinduism)• one of the most famous Buddha
Bailongwang• A famous fortune-teller
Both of themAttract Asians to visit ThailandBring huge amount of travel expenditure to
thereBoost tourism sector and local economy
Culture
What is Thai culture
like?
FestivalRocket festival
- Villagers craft skyrockets ofbamboo and gunpowder
- Fire to the sky to - Send rain for the new rice
season
Buddhist ‘lent’
- Young men enter the monkhood - Monks to station themselves for
over 3 months
Songkran
- Thai people’s lunar new year- monks and elders are getting
respect from young ones by sprinkling water over their hands
Loy Kratong
- thousands of candle-lit boats, decorated with flowers were put on the water in order to appease the water spirits and hope to bring good fortune for the coming year
How festival affect the tourism industry?• Different events attract different types of tourists come
over (e.g. Songkran)• Most festivals related to Buddhism • Many faithful buddhists come from all parts of Asian to
participate those events• Experience• Participate• Periods/ seasonal
Ladyboys- the third sex
• Man chooses to live as a woman
• Complete sex change operation
• no. of ladyboys in thailand is close to 200000 individual
• Most of them are performers and sexworkers
How Thailand ladyboys affect the tourism industry?
• One of the uniquesness• Even if it was illegal, no one is restricted to watch ladyboy
performance(“broaden our horizon”) – Elderly, young children can take a glimpse of this
entertainment• Ladyboys show = Must do activity • Increase revenue of the country
How Thai King affect the hospitality industry?
• Show respect to Thai King • Mind their behaviour• Beware of their language• Being restricted • Easily cause conflicts with locals
Dance• “Lakhon Nai”- played by women and its only performed in palace
- graceful, romantic and highly stylized• “Lakhon Nok”- performed outside the palace, acted only by men
- filled with lively music, humor, and rapid, animated movements
Arts
Drama
• Khon- storyline form of drama• Characterized by vigorous, high-
formalized action• Acting and dancing is inseparable• Emphasized precise defined
music• Actors are masked• Major characters can be
identified by the predominant colours of their costumes that can perfectly portray their personalities
Thai Food• Strong taste
• Blends 4 fundamental taste: Sweet (sugar, fruits, sweet
peppers) Spicy (chilies) Sour ( vinegar, lime juice,
tamarind) Salty ( fish sauce, soy sauce)
e.g. tongyam
• Serve as family style
• Dining together
• Order one of each kind of dish ( e.g. spicy, sour sweet, salty) preferred
• Impolite Spoonful of steaming hot food
• Don’t chat during meals ( bad manner)
• Thai herbs added to traditional cusisne (medical use)
• e.g. black pepper and varieties of basil are common curry ingredients
Allocentric to Thai Culture (e.g. curious
tourists / Asians )
Psychocentric to Thai Culture
(e.g. well educated tourists)
Vendor Cart Willing to experience Afraid or even refuse to try
Food hygiene casual Concern about their health
Menu & receipe A set of meal A la crete
Quantity family size Individual size
Strong Taste Strongly adapt to it Resist of it
How Food affect the hospitality industry?• Menus and recipes need to be adjusted
Thai: family sizeTourists: individual size
• Children may not adapt to those spicy food• Spicy can be count as a barrier to some tourists• Some tourists cannot take the strong taste• get allergies from several kinds of herbs used in Thai
dishes
Marriage
• Monks attend marriage ceremonies • Couple usually consult monks for the dates• Weddings take place early in the morning • Concluded time for the monks to eat• Monks are not permitted to eat after midday
Thai Language• Khmer language • Influenced by Sanskrit and Pali • Authentic Thai: mono or bi-syllabic • High cultural level • Rich and uniquely picturesque
expressiveness• Written Thai proceeds from the left to
the right • Adapting the level of politeness • Different rank/class of people• Different age
How Language affect the hospitality industry?
• Not everyone understand English• Often causes misunderstanding and embarrassment • Inconvenience in communication• Barriers for allocentric, conservative tourists
Thai SportsMuay Thai Boxing• Martial arts• In the ring and stand• Violence• High incident rate• High physical injuries• Wild Music • Broadcast on TV every Sunday
Muay Thai Boxing• Only feet and head are
permitted to touch the ball• Volleyball net• Perform aerial pirouettes• Spink the ball over net• Small towns, rural areas
How Sports affect the hospitality culture?
• Violent behavior– children are restricted to enter the stadium– less revenue since families tourists do not participate in
it
Thailand’s King• King Bhumibol Adulya• as Rama IX. • Reigned Thailand over 60 years• World longest reigning monarch • Abiding reverence, loyalty• Reliable and stabilizing force • “Inviolable” by Constitution
• Portrait everywhere (e.g. buildings wall, shopping mall’s main gate)
• Royalty• Yellow shirt• Representing their
country
How Thai King affect the hospitality industry?
• Tourists need to be aware and show respect to Thai King• • Mind their behavior, fashion and language
• Tourists not familiar with these traditions, may cause conflicts with locals
Thai Temple Architecture• Wat • A group of religious buildings • Enclosed by a wall with several
gateways • Buddhist architecture • Combine Indian and Khmer style• Central plains style with is steep roofs
Relationship between Thai culture and hospitality industry
History
Religious and Ethnicity
Culture
Social Value
Politics Crisis
Social Problems
Hospitality
Hope you enjoy the slide
Thanks for joining us