How did I attract or address

my Audience?AS Media \ Evaluation \ Rob Clarke

How did I attract or address my

Audience?

Direct mode of Address

I used direct mode of address on my

Cover and Contents page, however I

chose to break this convention on my

double page spread.

Direct mode of address is the convention

of having the person (or people) being

photographed for a magazine image

looking directly into the camera to attract

the readers attention. This isn’t just used

in magazines, and it is also popular with

advertising, television and film.

I chose to break this convention with my

double page spread, as having the

musician focus on his guitar will draw the

reader’s focus also to his guitar, which

then helps the image stand out more.