ar/ux - best practices for augmented reality user experiences
DESCRIPTION
Presentation on the state of AR UX for ARE 2011TRANSCRIPT
AR/UXBest Practices for Augmented Reality User Experiences
Blake CallensSenior Software Engineer | Zugara
Twitter: @blakecallens
Personal Blog: onezerothrice.com
Zugara Blog: weareorganizedchaos.com
Not Just Tech Demo, but a Fully Functioning ecommerce Application
First...• Product To Market
• Motion Capture Interface
• Flash Solution (No Proprietary Plugin)
• To Integrate Social Networking
• Truly Markerless Solution
• Video Conferencing Prototype
• To Have No Backend Integration
AR IS A TOOL FOR ACHIEVING A GOAL,
NOT THE GOAL ITSELF
B2B = ARB2C = UX
WHAT AR TECH IS EXCLUSIVE?
UX IS THE ONLY LEGITIMATE VALUE
PROPOSITIONIN B2C AR TODAY
UX IS OVERLOOKED IN MANY, IF NOT MOST
MAJOR AR APPS
TOP LEVEL PITFALLS
ASSUMING THAT AR MAKES YOUR PROGRAM
MORE APPEALING TO CONSUMERS
PLUGINS OR
STEPS TO VALIDATE
PROMOTIONAL VIDEOS THAT DON’T MATCH THE
USER’S TRUE EXPERIENCE
SHOEHORNING SOMEONE’S
SPECIALIZED SOLUTION INTO YOUR PLATFORM
APPLICATION LEVEL NECESSITIES
Understand that people use programs for a reason
“Am I presenting this in a manner that is accessible to my user base?”
“Am I being too techno-centric in my design of this application?”
“Is my love for this technology keeping me from having an objective opinion on this application?”
Explain everything to the user Tooltips Tutorial Video FAQ Help Wiki
UNDERSTAND THEPROFITABLE
DEMOGRAPHIC
Blake CallensSenior Software Engineer | Zugara
Twitter: @blakecallens
Personal Blog: onezerothrice.com
Zugara Blog: weareorganizedchaos.com