arun venugopal roll no. 093851
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Le MeridienNEW DELHI
STRATEGIC MANAGEMENTPRESENTATION
ANKUSH TANWARDIVAL QAZISUMIT PRADEEP3ND YEAR5RD SEMESTER
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CONTENTS INTRODUCTION
STARWOOD BRAND HOTEL PROFILE
SWOT ANALYSIS QUESTIONS
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STARWOOD HOTELSAND RESORTS
Le Meridien Hotel Groupcomes under the StarwoodHotels and Resorts.
Headquartered in New York.One of the Worlds Largest
Hotel Companies.
Manages Hotels, Resorts,Spas, Residences andVacation Ownership HotelsUnder its Nine Brands.
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Le MERIDIEN , New
Delhi
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HOTEL PROFILEFranchise Hotel under the Ownership ofCJINTERNATIONAL HOTELS LTD.
5 star Deluxe Hotel.Consist of 358 Rooms.Total of 20 Floors, Atrium Lobby and Glass
Capsule Elevators.
The Chairperson and Managing Director of hotelis Mrs. Harjit Kaur.
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Nearby Access:
Domestic Airport : 16kmInternational Airport : 18kmConnaught Place : 1kmNew Delhi Railway Station : 2km
- 358 Rooms include:82 Deluxe Rooms 56 Premium Rooms94 Superior Rooms 69 Le Royal Club
Rooms
16 Ivory suites 15 Satine Suites15 Velvette Suite 04 Maple Suites06 Luxury Suite 01 Presidential Suite
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The Suites measure from 63m to 225m and include
a living room and one or two bedrooms, a spaciousbathroom, a working area and sofa.Guestroom Amenities Include:- 42 Plasma TV, DVD, VCD, CD Player.
- Wi-Fi + High Speed Internet Access.- Individually Controlled Air Conditioning.- Hair Dryer.- In Room Safe.- Complimentary Daily Newspaper.- Coffee/Tea Making Facilities.- International Direct Dial Telephones.
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Other Hotel Services
Include:
- Outdoor Swimming Pool.
- Steam Bath- Sauna- Gym and Modern Spa
with Private TreatmentRooms.- Beauty Parlor
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FOOD AND BEVERAGESERVICE
The One
- All Day Dining.- Coffee Shop.- Open 24hrs.
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MONSOON
- Indian Fine DiningRestaurant.- Open from 12:30 hrs.
15:30hrs.; 19:30hrs. 23:00 hrs.
Private Dining Area andWine Sampling Roomalso Present
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Le Belvedere:
- Rooftop NightclubRestaurant.- Chinese specialty
Restaurant.
- Open from 12:30pm-03pm ; 07:30pm-01am
Henris Bar:
- Located Adjacent to LeBelvedere- Service of Cocktails and
Snacks.
- Open from 11am-12am.
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BANQUETS/MEETINGS
- Sovereign 1- Sovereign 2- Desire
- Inspire- Allure- 2010-
2020- 2000-- Room Service
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NEROPrimary Bar of the Hotel.Service of Alcoholic
Beverages, Cocktailsand Snacks.Open from 11am-01am.
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CAF E CHOCOLARTCaf cum Dessert Shop.Located on the Lobby
Level.Open from 08:00am
12:00am.
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SWOT ANALYSIS
LE MERIDIEN
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STRENGTHSStarwood Brand Image.Located in the heart of the City Connaught
Place.Having the Highest Room Occupancy in India.One of the Highest Banquet Sales in Delhi.Atrium Lobby.
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WEAKNESSFranchisee Hotel.No Nightclub/Disco.No Proper Induction Process for Trainees.Le Belvedere Expected Return on
Investment Not Coming.No French Taste or French Influence.
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OPPORTUNITIESImprovement of Human Resources.Fitness Center to be Improved into World
Class Standard.Opening Up a New Discotheque/Nightclub.Marketing Programme of all Restaurants in
Hotel.
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THREATSFierce Competition from Nearby Hotels.
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