artwork adaptation is a serious business! here's why. tab banking campaign of icici bank
TRANSCRIPT
A brief background:• ICICI Bank were to launch a unique service called ‘Tab Banking’ where one could open a bank account from home with all formalities completed at your doorstep.• A TVC was shot by Ogilvy with Mr AmitabhBachchan
The challenge:• The ad showed Mr. Bachchan flying kites (to coincide with upcoming Sankrantifestival) while his account is being opened• ICICI Bank wished to roll out the campaign nationally well before Sankranti (14 Jan)• The time available for adaptation and execution of master design for the entire campaign, across all media, was critically short.
Enter Bridge360
Bridge360 seamlessly managed:• Press• Outdoor• Online (partial)• TV (partial)• other ad hoc promotional material
for a campaign that broke simultaneously in about 30 cities, in 8 languages across almost every medium possible.
And here’s a snapshot ofwhat we managed…
There were 2 Visuals
with translation in 7 Indian Languages apart from English
The campaign
It all started with an internal Emailer to all the employees apprising them
of the upcoming campaign…
Announcement Emailer to employees
Followed by a launch ad in press
Full page Jacket Ad in all editions of The Times of India…
Supported by digital media…
Web Banners on third party sites
Animated Ads on DQM displays across all ICICI Bank branches
Animated Push Back Ads on TV
However, the biggest challenge was rolling out the outdoor campaign...
Over 300 Hoardings of varied sizes
Outdoor Innovation & High Impact Hoardings
Complemented by Utilities and Kiosks at prominent locations
Gantries at Toll Booths and at High Traffic Locations
over 300 Bus Shelters
including over 100 JCDs & MUPIs
And the grand finale…
The publicity burst ended with a Skybus ad in TOI – all editions
This entire adaptation assignmentwas completed and delivered
in 9 days flat.Error-free, trouble-free and on-time!
Thank you for your time.
Do let us know of your upcoming campaignand we’ll be happy to help.
For more, visit www.bridge360.in