article review - denny's & "social media weirdness"
DESCRIPTION
A presentation I did for the "Article Review" M-School project. We had to find an article related to our topic (mine was social media) and relate it back to a brand (I chose Denny's).TRANSCRIPT
by olivia
& social media
HOW DENNY’S WEIRDNESS WINS SOCIAL MEDIA
kate taylor, entrepreneur.com
MAIN IDEAS most branded social media = predictable
denny’s unique tumblr is the “weirdest”
self-aware + timely pop culture references
seems like a young, saavy brand
increased sales by 0.9% + opened 19 restaurants
ENTERTAINMENT
CULTURE
MEMES
DISCUSSION
Do you prefer informative social media posts or *fun* social media posts? Do you think Denny’s is reaching their true target market with their current social media strategy?