#BLACKOUTDAY

Friday March 6th 2015

Launch of social media campaign to promote and celebrate “beauty of blackness”

Twitter & Tumbler Feeds stormed with photos

T’VON

“I’m really sick and tired of seeing the 'European standard of beauty' prevail,"

"It’s past time for the beauty of black people to be showcased."

expect-the-greatest.com/tumblr

Purpose:

To help fight the negative stereotypes, connotations and stigmas black people have

suffered with to this day and through out history.

Francesca Ramsey“BlackOut Day was an

opportunity to say that despite the things we

encounter in the world around us, we love who we are and we are going

to uplift each other.” YouTube guru

The trending hash tag was even paired with phrases such as

“Black is ALWAYS beautiful”

and

“I love my skin.”

For further information on future events and campaign efforts, visit their website

Blackoutday.org