arthur shakalis, odnoklassniki
TRANSCRIPT
DevGamm17-19 октября 2014
Минск
Odnoklassniki As a Gateway to Russian Speaking Market
Artur ShakalisHead of Games platform
OK.RUMail.ru Group
Main differences between Facebook and OK.RU
“Hooked” players DAU
80% of all players are “hooked”
47% of all installs are driven by OK.RU
showcase
OK.RU helps with monetization
Credits
Lotteries
* Bonus for everyone! Buy Oks in the game and receive up to 60% bonus.
Contests in the game
Game production
Detailed game review.Competitor’s analysis.List of recommendations.
Need production?Apply here:
https://apiok.ru/wiki/pages/viewpage.action?pageId=85591035
Vladimir Tomko
Secrets of the Past
Average metrics (2015 Feb. vs 2014 Oct.) : Total amount of game invites sent: +288%; Total amount of game invites accepted: +34%; Total amount of notifications positive feedback: +15%; Total amount of viral game installs: +29%. ARPPU: +16,07%; LTV: +5,09%;
Most popular genres
Most popular genres
Most valuable genres
* In most popular age group 31 to 45 yo.* Based on 2nd half of 2015
HTML 5 games
Additional 6-10%
of revenues
Pirates treasures
http://ok.ru/game/piratetreasures
Native (iOS/Android) Mobile games
Terms
50/50 share after PlayMarket/AppStore deductions OK viral system must be integrated Game must be localized Integrated OK authorization The only supported ads system is [email protected] All the payment reporting methods are integrated
What do we propose?
Audience of dedicated gamers Stair-step advertisement Help and production if needed
WELCOME TO RUSSIAN SPEAKING MARKET!
Want to try the Russian speaking market? Ask
Games in messenger
