artfully crafted premium swiss chocolate introducing

ARTFULLY CRAFTED

PREMIUM SWISS CHOCOLATE

I N T R O D U C I N G

S W I S S P R E M I U M C H O C O B L O C B A R S

A N D C H O C O B L O C M I N I B A R S

Reminiscent of the Swiss Alps, the unique shape of Chocobloc brings a Swiss

feel to these delicious bars. Offered in a variety of flavors and mixed with an

almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing.

Consumer Overview






Decadent Chocolate Experience You Will Treasure

Authentic, Classically Sophisticated, Upscale, Gourmet

B r a n d P y r a m i d






B r a n d P o s i t i o n i n g






Source: NCA Sweet Insights: 2014 Confectionery Performance and Consumption Review

T h e C o n f e c t i o n a r y C a t e g o r y i s

F o r e c a s t e d t o G r o w - D r i v e n b y C h o c o l a t e






Source: NCA Sweet Insights: 2014 Confectionery Performance and Consumption Review

C h o c o l a t e K e y I n s i g h t s






Chocolat Frey® Overview

Steeped in Swiss tradition, the rich history of

Chocolat Frey® began in 1887 with two

brothers, Robert and Max Frey. Their passion for creating fine Swiss chocolate products became the foundation for the company’s

commitment to quality and excellence.

S W I S S H E R I T A G E

1 0 0 % S W I S S

Even today, 100% of our products are

exclusively manufactured in Switzerland

following a bean to bar process that produces

exquisite chocolate for those luxurious moments.

Using only authentic ingredients including rich

cocoa beans, whole roasted nuts and Swiss milk, Frey’s

bean to bar process leaves nothing to

chance. All steps have been honed to

perfection to produce high quality

chocolate creations.

B E A N T O B A R

This process ensures consistency

in delivering the distinctive and

indulgent taste experience that has become

the hallmark of Chocolat Frey®.

B E A N T O B A R






Mixing

milk, sugar and cocoa butter added.

Crushingminimizing beans

Roastingthe heat must be precisely tuned.

Conchingstirring for more than 24 hours to get the smoothest and most premium chocolate paste.

GrindingNips will be ground very fine to generate the best taste.

Every step is completed at the Chocolat Frey factory in Buchs, Switzerland

B e a n t o B a r P r o c e s s

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=CRkA55Qji54XQM&tbnid=2C_78dHf_9YM1M:&ved=0CAUQjRw&url=http://www.fahnenwelt.ch/minifahnen-schweiz-p-51472.html?=&ei=_W6LUrLPC9Pv0gX7loG4BQ&psig=AFQjCNGlfwCB2SuRg8EBUDGXnFR_4NV5Og&ust=1384955983763076

At Chocolat Frey®, authenticity is woven into the

fabric of our company. We believe that honestyand transparency are the building blocks of a

successful organization, and we practice this philosophy with respect to our business, our employees, our customers & our environment.

O U R V A L U E S

Chocolat Frey® is now making its way to

North America for the first time. As the

#1 chocolate in Switzerland, this authentic Swiss

brand offers a genuinely indulgent taste

experience and a truly luxurious escape.

T O D A Y






CHOCOLAT FREY 36.8%

Source: Chocosuisse 2014

It is the consumer that makes us the uncontested No.1 in Switzerland: Our quality is appreciated every day by the most critical chocolate consumers in the world: “The Swiss people”!

Nowhere is the chocolate consumption higher than in Switzerland. This stands for credibility and success.

Market Share (Volume) in Switzerland

N o . 1 i n S w i t z e r l a n d -

C h o c o l a t e l o v e r s c h o s e C h o c o l a t F r e y ®

The Frey brothers’ legacy still lives on

today. The care, love and passion they had for Swiss

chocolate and Swiss tradition is expressed in

every single artfully crafted product

made by Chocolat Frey®.

T O D A Y

O U R V A L U E S

Being a company that values sustainability,

Chocolat Frey® is UTZ certified. We adopt a

careful approach to the environment and support

sustainable farming that provides better

opportunities for farmers, their families & our world.






*UTZ CertificationEfficient certification program for a socially and environmentally responsible cocoa production that meets the needs of both producers and markets.

UTZ = independent non-profit organisation, architect and enabler of sustainable supply chains, sector-specific standards for professional farm management with respect for people and the environment, traceability system providing assurance of sustainable sourcing.

Chocolat Frey® is *UTZ certified and committed to adopting a careful approach to the environment, the raw material and the people throughout the whole value chain.

C h o c o l a t F r e y ®

C o m m i t m e n t t o S u s t a i n a b i l i t y





almond-honey nougat, they make the perfect delectable treat. Also available in mini’s packaged in stand up bags that are great for sharing.Chocolat Frey® Assortment Introduction






Chocobloc White Bars3.5oz/100g

Swiss white chocolate with almond-honey nougat

Chocobloc Milk Bars3.5oz/100g

Swiss milk chocolate with almond-honey nougat

Chocobloc Orange Bars3.5oz/100g

Swiss milk chocolate with orange flavor & almond-honey nougat

Chocobloc Dark 72% Bars3.5oz/100g

Extra dark Swiss chocolate with almond-honey nougat


Packed: 4/12’s per display trayList Price: $1.20SRP: $1.99

Priority Rank #1

Priority Rank #2

Priority Rank #3

Priority Rank #4






S W I S S P R E M I U M C H O C O B L O C M I N I B A R S

ChocoblocMilk Mini Bars

5.3oz/150gSwiss milk chocolate with

almond-honey nougat

ChocoblocDark Mini Bars

5.3oz/150gSwiss dark chocolate with

almond-honey nougat

ChocoblocAssorted Mini Bars

5.3oz/150gAssorted Swiss

chocolate (milk, dark, & white) with almond-honey nougat

Packed: 6 bags per caseList Price: $3.00SRP: $4.99

Priority Rank #1

Priority Rank #2

Priority Rank #3

S W I S S C H O C O L A T E & P R E M I U M N U T B A R S

With more than 25% nuts and made with authentic Swiss chocolate, these

premium bars are a delight for all nut and chocolate lovers. Taste the

true flavors of Switzerland with all three delicious varieties.






Milk Crunchy Nuts Bar

6.3oz/180gMilk chocolate with whole hazelnuts andcrunchy caramelized

hazelnut pieces

Priority Rank #1

DarkCrunchy Nuts Bar

6.3oz/180gDark chocolate with whole hazelnuts andcrunchy caramelized

hazelnut pieces

Priority Rank #2

BlondCrunchy Almond Bar

6.3oz/180gBlond chocolate (caramel

& almond white chocolate) with whole almonds and crunchy caramelized almond pieces

Packed: 4/6’s per display trayList Price: $3.00SRP: $4.99

S W I S S C H O C O L A T E & P R E M I U M N U T B A R S

Priority Rank #3

A R T F U L L Y C R A F T E D S W I S S P R A L I N E S

This exquisite selection of chocolates is offered in a distinctive box that elevates

the tasting experience. With 22 pieces of artfully crafted premium Swiss confections, these

pralines make the perfect gift for any occasion and are great for sharing.






Artfully Crafted Assorted Pralines- 7.2oz/205gAn exquisite selection of chocolate, that is artfully crafted by Swiss chocolate makers

Packed: 6 boxes per display trayList Price: $7.20SRP: $11.99

A R T F U L L Y C R A F T E D S W I S S P R A L I N E S






2016 Support






Overview: Launch of a Chocolat Frey North America specific Facebook page

There would be weekly updates, giveaways, contests Twitter feed Creation of a Pinterest page Establish Instagram account Identify key Candy Bloggers and partner for reviews

Seed the market with these bloggers- as early as January 2016

S o c i a l M e d i a






Overview: To keep consumers engaged in a highly competitive category, giveaways and contests add interest and excitement

Weekly product giveaways on Facebook Special Holiday promotions tied to giveaways Partner with key brand influencers/ambassadors/bloggers to do multiple giveaways on their blog

G i v e a w a y s & C o n t e s t s o n S o c i a l M e d i a






Overview: To drive effective trial of the new Chocolat Frey® brand launch, Intercept sampling events are a focus

Event activation Leverage the key learnings from the Mobile Store and use the unit as a mobile sampling vehicle To include 3-10 Key Events (In 3 separate regions)

C o n s u m e r S a m p l i n g E v e n t s






P u b l i c R e l a t i o n s

Overview: Public Relations

Brand Identity Building Media Kit development Grow and Maintain Relationships with the target audience, media and opinion leaders Media Requests, information queries Press Releases






A c c o u n t S p e c i f i c S u p p o r t

Overview: To secure key distribution, partnerships need to be developed with Key retailers.

Partnership Marketing In-Store Sampling/Demonstrations Circular Ads TPRs Couponing Targeted shelf presence Online presence on retailers website Display program

*All Account Specific Programs must be approved by your RSM

http://www.google.com/url?sa=i&rct=j&q=catalina+coupons&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIa-jOCZ78cCFQQVPgodLuIA9A&url=http://www.educationdx.com/cereal-grocery-coupons.html&psig=AFQjCNE1j4j3RxHQsah1AzYv5WtZ5QERBw&ust=1442068289086596






2016 Promotional Calendar






2 0 1 6 P r o m o t i o n a l C a l e n d a r






Support Materials






S u p p o r t M a t e r i a l s

Product Samples Updated Brochure Selling Kits

Full Page Ad in this month’s

Candy & Snack Magazine






THANK YOU!

artfully crafted premium swiss chocolate introducing

Documents

swiss alps

swiss feel

unique shape of chocobloc

swiss tradition

swiss milk

swiss heritage

fine swiss chocolate

almondhoney nougat