art of story-telling: social stories
TRANSCRIPT
Part I:
The Art of Storytelling
little girl
retreat
adventure
HEROES
good > evil
why do we love stories?
interact
make sense
link
shape
my story
POWERFUL
formula
“If you’re going to have a story, have a big story, or none at all.”
~Joseph Campbell
my story
stumbled
“Social Media Expert”
homeschool
learn
assumptions
expectations
So how did it happen that I ended up here?
technology
social media
people
power
community
website
me != web developer
me != web designer
curious
motivated
dedicated
passionate
curious
Department of Institutional Effectiveness
?????
job
YES
me = web developer
Creativerse
finally made it
lonely
intellectually & emotionally
technology
code
social networking
community
tribe
SxSW
wall flower
tribes
evil genius
twitter? facebook?
My[___]
web 2.0
list
Robert ScobleMolly HolzschlagJeffery Zeldman
Jason FriedJim Coudal
Robert ScobleMolly HolzschlagJeffery Zeldman
Jason FriedJim Coudal
scoble show
scoble show
famous
twitter = tipping point
direct message
half moon bay
bagpipe players?
titans
YES
twitter friends
secret handshake
trust
social proof
social capital
trump is to business
kawasaki is to entrepreneurship
YES
baggage claim
who?
mashable
stalker
pete cashmore wants to stalk me?
stumbled
YES
role
what’s my purpose?
story teller
story keeper
champion of the good
Behind every startup is a story.
The stories we tell literally make our world.
6 Stories You MUST Learn to
Tell
more information
faith
story
sustain
meaningful
“Story is your path to creating faith”
“Who Am I?”
“Why Am I Here?”
“The Vision” Story
“If we’re not creating leaders than we’re not doing our job”
~Kathy BinghamDirector of the Office of Aging
“Teaching” Stories
“Values-in-Action” Stories
“I show them that if Roberto was able to do it - than they can do it too. A lot of times I feel like their family or parent.”
~Roberto NavarroDirector of Young Adult & Campus Ministry
“I Know What You Are Thinking” Stories
“People get excited about history when they see how they fit into the story - and suddenly the story becomes their story”
~Lisa MayDirector of Archives
To Change The World
your stories
change the world
faith
“People don’t reach out for help. They are embarrassed.”
~Ann SchornoExecutive Director
St. Vincent de Paul Society
shame is universal
nobody talks about it
<you talk >you have
listening
“If a story is not about the hearer he will not listen. And here I make a rule - a great and interesting story is about everyone or it will not last.”
~John Steinbeck
“To be a person is to have a story to tell.”
~Isak Dinesen
surrounding
miss
pay attention
more funding
awareness
attention
“Attention is the most concrete expression of love. What you pay attention to thrives. What you do not pay attention to withers and dies.”
~Karen Miller
“Where do you invest your time, your life, and your love, knowing that whatever you pay attention to thrives?”
formula
call to adventure
refusal of the call
supernatural aid
crossing of the first threshold
the belly of the whale
the road of trials
the meeting with the goddess
atonement with the father
apotheosis
the ultimate boon
refusal of the return
the magic flight
rescue from without
the crossing of the return threshold
master of the two worlds
freedom to live
“If you’re going to have a story, have a big story, or none at all.”
~Joseph Campbell
“If a story is not about the hearer he will not listen. And here I make a rule - a great and interesting story is about everyone or it will not last.”
~John Steinbeck
Exercise: BIG STORY
Part II:
Social Proof, Social Capital & Social
Engagement
best friend
the whuffie factor
social capital
down & out in the magic kingdom
whuffie = $
whuffie = $ocial capital
3 flavors
bonding
bridging
linking
recommendations
social proof
be a lone nut.
Social Capital
Influence
Conventional ‣ Change others’ minds
‣ Debate
‣ Compete
‣ Prevail
New Influence‣ Change your mind
‣ Dialogue
‣ Admire
‣ Engage
social engagement
in group community
formalize your circle
private stories/language
limited numbers
abundance
co-opetition
credit is infinitely divisible
“If you hide the truth, someone will find the truth”.
~John Moore
why truth?
more information
faith
story
sustain
meaningful
“Story is your path to creating faith”
Exercise: TRUST
Part III:
The Science of Social Good
fish where the fish are
“Jesus always meets people where they are. We need to meet them where they are.”
~Father Ballman on Social Networking
140conf
140conf
Jeff Pulver
Alan
serendipity
invisible
Mark Horvath
Mark Horvath
There but by the grace of God go I.
causes
widgets
karmaky
Exercise: Social Good
Part IV:
Let’s Get Social
“Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.”
~Erica O’Grady
America in 1908
Relationships Matter
People Matter
Social Capital
Your Reputation Matters
7 Categories of Social Media
Publishing Platforms
Social Networking Sites
Democratized Content Networks
Virtual Networking Platforms
Information Aggregators
Edited Social News Platforms
Content Distribution Sites
TOOLS
BLOGS
BLOGS
RSS
BLOGS
RSS
Wikis
BLOGS
RSS
Wikis Social Networks
BLOGS
RSS
Wikis Social Networks
Social Bookmarking/ Social News
Switch to Internet/Practical
Exercise: Social Practice
Questions?