ART FOR SELF DISCOVERY AND HEALING

(ASH)

FINAL SUBMISSION

THE THINK TANK

TEAM MEMBERS:AFRAH ZUBAIRFARAH AFTAB

MUNEEB SIDDIQUI

Company Overview

• ASH would be an institute whose goal is to help make art and healing one.

• ASH would be a center for stress relief using art as its primary medium.

• Would be located in Karachi, Pakistan

Our Moto

Art for Life!

Vision:

To contribute towards a more productive society by providing a medium for fun and stress

relief.

Mission:

To provide art facilities including equipment, guidance and appropriate programs that will engage our customers in activities that will

help in stress relief.

Strengths and Core Competencies

• A formal training center that would institutionalize the concept of stress relief through art activities.

• A unique concept which has not yet been tapped into.

• Flexibility to provide a variety of art facilities to cater to different customer needs.

Goals & Objectives

ASH formerly has three goals. 1) Bring together and educate people who haven’t yet

explored art as a medium of stress relief.2) To provide our customers with a platform to

perform variety of art activities. 3) To make these activities a tool for releasing stress

and enhancing learning.

Our Focus

We are more interested in the art as a healing agent, and the creative process as a primary

healing tool.

Core Operations

• ASH will provide membership to interested individuals.

• A fee of PKR 3000/= would be charged for a six week course. Classes would be held twice a week for 2 hours each.

• The members can select from a variety of activities and time slots based on their need and interest.

ACTIVITIES

ASH will provide the following art related activities: • Arts & Crafts• Painting• Sculpture & Handwork• Music• Photography• Graphic & Visual Designing• Dramatics• Dance

Benefits of Art

Other than release of stress, these art activities

would also facilitate in the process of imparting skills

like leadership skills, communication skills, give them

the platform to socialize and facilitate in team

building process.

“It is through Art and through Art only that we can realize our perfection; through

Art and Art only that we can shield ourselves from the sordid perils of actual

existence” Oscar Wilde

Positive Implications:

ASH is a center built to provide people a platform to vent out

and release their stress and frustration through various art

related activities.

Member of ASH center can use various form of art, offered by

the center, to express their feelings in the most unique and

artistic way.

This will enhance their skills and abilities and also facilitate

their developmental process.

Benefits Of Different Art Forms

Painting gives you a medium to channelize your inner thoughts. It helps to cure the illnesses of the society.

Photography gives you a path to explore the beauty of the nature.

Music is the food for soul. We are also launching music classes in which we make you learn all the possible instruments available through which you can even start up your own music bands

Drama is more related to expressing yourself through body language as non-verbal communication is far more important than verbal communication

Overall Benefits?

• In a nutshell the art activities offered would benefit the society by giving people a constructive way to spend time while also relieving the stress in their lives.

• Stress it has been noted negatively affects the quality of life of people.

“Without art, the crudeness of reality would make the world unbearable.”

George Bernard Shaw

How Is The Idea Unique

• Recreational activities have all been well catered to by different clubs gyms and societies.

• But art yet remains to be a mainstream activity done just for the fun of it.

• ASH combines the two elements of recreation and art to bring an entirely new product to the market.

“A work of art is the unique result of a unique temperament”

Oscar Wilde

Thank You