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  • 1. Chapter 9 Graphic Design

2. Graphic Design

  • Graphic design refers to the process of working with words and pictures to enhance visual communication
    • Includes:books, magazines, brochures, packages, posters, etc.
  • Graphic Design uses a symbols, colors, type, and illustrations to communicate ideas

3. Cassandre (Adolpe Jean-Marie Noreau)l'Atlantique . 1932. 39-1/2" 24-1/2".Copyright 2011, 2009 Pearson Prentice Hall Inc. 4. Corporate Logos

  • Logo-identifying mark, or trademark, based on letter forms and pictorial elements
  • Logos often change over time to keep up with culture

5. James Modarelli, Logo designer.NASA Letterhead . 1959. Copyright 2011, 2009 Pearson Prentice Hall Inc. 6. Designers Danne & Blackburn, New York.NASA Letterhead . 1974. Copyright 2011, 2009 Pearson Prentice Hall Inc. 7. James Modarelli, Logo designer.NASA Letterhead . 1992. Copyright 2011, 2009 Pearson Prentice Hall Inc. 8. Michael Bierut.Saks Fifth Avenue Logo . 2007. Copyright 2011, 2009 Pearson Prentice Hall Inc. 9. 10. 11. 12. 13. 14. 15. 16. Typography

  • Typography- the art and technique of composing printed material from letterforms
  • Typeface=font
  • Typeface used to be determined by the typewriter or had to be hand drawn.These days, anyone with a computer can use many different typefaces

17. Sarif vs. Sans Serif Serifs are the short lines with pointed ends at an anglefrom the main stroke 18. Tobias Frere-Jones.Three Typefaces: Nobel, Armada, Garage Gothic . 19921994. Copyright 2011, 2009 Pearson Prentice Hall Inc. 19. Heidi Cody.American Alphabet . 2000. each box: 28" 28" 7". Copyright 2011, 2009 Pearson Prentice Hall Inc. 20. 21. 22. 23. 24. Posters and Other Graphics

  • Poster-visual announcement that provides information through the integrated design of typographic and pictorial imagery

25. Chaz Maviyane-Davies.Article 15: Everyone Has the Right to Nationality and to Change It . 1996. Copyright 2011, 2009 Pearson Prentice Hall Inc. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. Vinny Sainato and Spot Co.Avenue Q: The Musical . Advertising Campaign. 2006.Copyright 2011, 2009 Pearson Prentice Hall Inc. 36. Jamie Reid.God Save the Queen . 1977. Copyright 2011, 2009 Pearson Prentice Hall Inc. 37. Chip Kidd. Cover forDry: A Memoir . 2003.Copyright 2011, 2009 Pearson Prentice Hall Inc. 38. Interactive Design

  • More and more media is calling for interactive design
  • Layouts need to be attractive and accessible

39. Potion Design.Interactive Table . 2008. Copyright 2011, 2009 Pearson Prentice Hall Inc. 40. Sugar Labs.Sugar Interface . 2007. Copyright 2011, 2009 Pearson Prentice Hall Inc. 41. Motion Graphics

  • Motion graphics-designer uses visual effects, live action, and animation to create a 2d project that moves
  • This type of design began with movie credits

42. Saul Bass. Title Sequence forPsycho . 1960. Copyright 2011, 2009 Pearson Prentice Hall Inc. 43. Kyle Cooper. Title Sequence forSe7en . 1995. Copyright 2011, 2009 Pearson Prentice Hall Inc. 44. Stardust Studios.Hugo Boss Commercial . 2006. Copyright 2011, 2009 Pearson Prentice Hall Inc. 45. Product Design 46. Sony Corporation.TR-610 Transistor Radio . 1957. Copyright 2011, 2009 Pearson Prentice Hall Inc. 47. Frogdesign/Harmut Esslinger.Apple Macintosh . 1984. Copyright 2011, 2009 Pearson Prentice Hall Inc. 48. Lunar Design.Oral-B Cross-Action Toothbrush . 1999. Copyright 2011, 2009 Pearson Prentice Hall Inc. 49. Quietrevolution Ltd.QR5 Wind Turbine . 2009. Height of unit: 16'5". Copyright 2011, 2009 Pearson Prentice Hall Inc.