arribe professionally personal top10
TRANSCRIPT
My Personally
Professional Top 10Marketing-Based things I shall do in the next 30 days
Charmie D. Arribe
Marketing Management V70
March 2017
10 Winning Business
ExecutionPROFESSIONAL
1. Market the brand #BrandMatters
2. Continue training #Performance@itsFinest
3. Go back to teaching #PassForward
4. Continue speaking engagements #EmpowermOthers
5. Advocacy-related business #PEG (Pursue Economic
Growth)
PERSONAL
6. Growing Family/Nurture kids #soon2B3
7. Nurture Self #LetsGetPhysical
8. Nurture Marriage #teamArribe
10 Winning Business
Execution
PROMOTION
9. The Ateneo Experience #OBF
10. MBA a step higher #MBAteneo
10 Winning Business
Execution
1. Market the Brand
#BrandMatters
OLD WAYS
• Passive in marketing my
expertise
• Reliant mostly on
referrals
• Marketing thru calling
cards
• Dressing up comfortably
#BrandMattersMARKETING CONCEPTS
• Branding strategy
• Marketing strategy
• Identifying Target
Markets
• Effective and up-to-date
communication channels
• Packaging
#BrandMattersAPPLICATION
• Putting personal brand (logo)
on my calling cards, FB page
creation and other social media
(like weekly and linkedin)
• Participating in events related
to Pedia/BF/OB-Gyn/School to
showcase my personal brand
• Power dressing, putting on
make up and wearing one’s
best
2. Continue Training
#Performance@itsFinest
OLD WAYS
• skipping subjects on
enrollment
• procrastinate in training
• too many activities in a
day
• cramming on a
subject/topic
#Performance@itsFinest
MARKETING CONCEPTS
• Self Esteem & Self
Actualization achieved
(#NWD)
• See the end goal (ZYX
leadership)
• Training will increase my
Market Shares
#Performance@itsFinestAPPLICATION
• Focusing, de-cluttering
schedule
• Remove the habit of cramming
• Maximize and balancing my
time
• Apply all the MBA strategies
being taught
• Train in only the best institution
3. Go back to teaching
#PassForwardOLD WAYS
• skipped the semester from
teaching PT & OT
students
• currently inactive in
teaching 2nd yr & 3rd yr
medical students
• spoon feeding; teacher-to-
student type of teaching
#PassForward
MARKETING CONCEPTS
• Personal
communications
• Word of Mouth
• The gaps of teachers &
students
• Service marketing
#PassForwardAPPLICATION
• Experiential learning like the way we do
in AGSB
• Know how students learn
• innovate in teaching
• Diversify their interest
• Servant Leadership
• Go back to teaching
• Present like Steve Jobs; short bullet
points big on visuals
4. Continue speaking engagements
#EmpowermOthers
OLD WAYS
• Speaking to moms for
breastfeeding & parenting in
small groups or big class
• Speaking to health care
professionals on breastfeeding
& childcare
• Powerpoint presentation
scattered information
• one-way speaking style
#EmpowermOthersMARKETING CONCEPT
• Niche marketing
• Word of Mouth
• Events & Experience
• Mind share & hearts share
through public speaking will
result in Market Shares
• Present with a powerful visual
presentation
#EmpowermOthersAPPLICATION
• Engage on different speaking
events from groups/clubs/class
• Interactive-speaking
engagement (like Steve Jobs)
• Presentation thru visual
powerpoint as taught in
Marketing Management V70
Class
• Set the Theme; Wow your
Audience
5. Advocacy-related business
#PEG(Pursue Economic Growth)
OLD WAYS
• Reliant on my
profession as my
source of income
• Thinking of ways to
invest
• Savings in bank &
some insurance
#PEG(Pursue Economic Growth)
MARKETING CONCEPT
• Self actualization
• savings for basic and
physiologic needs
provision
• Investment/
Diversification of portfolio
• Passive income/ profits
#PEG(Pursue Economic Growth)
APPLICATION
• Actively seek partners for
advocacy-related business
• Network with Ateneo
classmates and put up a
business of same interest
• Invest on self and family
thru studies/specialization
• invest on stocks
6. Growing family/ Nurture my kids
#soon2b3
OLD WAYS
• Priority is work
• Sons are 7 yrs old and 6 yrs
old, almost getting hooked
to digital
• TV monitoring by me is
lessened
• Homework done with tutor,
other child needs done by
Yaya
#soon2b3MARKETING CONCEPT
• Provision for their needs,
wants and some demands
• where my profits &
investments go
• Being a parent is a 24/7 job =
real MAGIS
• Learning begins from home:
mold how children will Think-
Walk-Talk
#soon2b3APPLICATION
• Work-life balance
• Be more active in parenting as the
best gift we can give our children is
TIME
• Hone their skills, children should be
an improvement of their parents
• be better role-models
• help them achieve their full potential
• decrease idle-digital time, engage
them in sports & arts
7. Nurture Self
#LetsgetphysicalOLD WAYS
• Sedentary lifestyle
• Comfort food
• Stress eating
• Lack of sleep due to
possibly overworking &
not-so-productive activity
• Overworking
#LetsgetphysicalMARKETING CONCEPT
• Maslow’s Hierarchy of
needs - prioritize health
• Invest on self; Packaging;
Branding
• Walk-the-talk
• Risk and cost reduction
• improve the product & brand
#LetsgetphysicalAPPLICATION
• Increase cardiovascular
activities cutdown on
sedentary lifestyle =
LIFESTYLE CHECK
• Eat healthy; Hydrate & get
appropriate rests
• Work hard, Play harder,
Pray hardest
• Everything in moderation
8. Nurture Marriage
#teamArribeOLD WAYS
• Children & work are our
priority
• No more “we” time
• Busy with his “own” hobby,
as i have not much of that
• Family travel is a must
• No prayer time
#teamArribeMARKETING CONCEPTS
• Love and belongingness
• Strengthen the heart & soul
of the brand
• Communicate internally
• Direct Marketing
communication
• Learning to prioritize/ triage
#teamArribeAPPLICATION
• Happy wife, prioritize your
spouse
• Put God in the center of Marriage
• Have “we” time
• Find a common interest, Travel
together
• Communicate often, remove
gaps, increase trust and
togetherness
9. The Ateneo Experience
#OBFOLD WAYS
• Passive marketing
strategies
• We only speak of our
school experience,
subjects and professors
• Weak support in terms of
Ateneo-based activities
#OBF
MARKETING CONCEPT
• Active marketing
strategies - Digital
marketing; Brand-selling
• Brand positioning
• Effective
Communication Tools
for Marketing
#OBF
APPLICATION
• Participate in AGSB events
• Encourage others that we are
beyond classroom activities
• GK Build, Ateneo vs La Salle
Basketball Events
(Pampanga Chapter)
• Encourage professionals to
experience Ateneo thru these
events
10.MBA a step higher
#MBAteneoOLD WAYS
• Study MBA as an
individual achievement
• I seldom share how MBA
is needed especially in
people who want to
advance their careers
• Less aggressive in terms
of promotion
#MBAteneo
MARKETING CONCEPT
• Differentiation
• Think-walk-talk like an
AGSB MBA
• the value of an MBA
brand, more so an AGSB
MBA
• Marketing is warfare
#MBAteneoAPPLICATION
• Promote the AGSB brand by being a
visible leader in the community
• Attract new students especially on the
health sector thru programs like MBA-
Health for Clark campus
• Advertise through Word of Mouth & share
the AGSB Experiences
• Make the people aware of the AGSB Clark
program through promotions to graduating
college students in Region 3 through
roadshows of current AGSB students
Summary:
10 Winning Business ExecutionPROFESSIONAL
1. Market the brand #BrandMatters
2. Continue training #Performance@itsFinest
3. Go back to teaching #PassForward
4. Continue speaking engagements #EmpowermOthers
5. Advocacy-related business #PEG (Pursue Economic
Growth)
PERSONAL
6. Growing Family/Nurture kids #soon2B3
7. Nurture Self #LetsGetPhysical
8. Nurture Marriage #teamArribe
10 Winning Business
Execution
PROMOTION
9. The Ateneo Experience #OBF
10. MBA a step higher #MBAteneo
10 Winning Business
Execution
–Society of Jesus
“Ad Majorem Dei Gloriam.”