armour station tv - introduction
DESCRIPTION
Introduction to Armour Station TV with research supporting the sameTRANSCRIPT
The Medium
•Armour Station TV is your national railway station channel.
•Present across 8 busiest railway stations of the country and expanding its footprint.
•Integrated channel with railways on a PPP model on LCD/LED Screens + Amplified high
quality outdoor audio systems, broadcasting:
Broadcasting Live train running information & public announcements
Engaging contextual entertainment
Advertising Commercials (Audio Visual)
•Station TV delivers 50 million eyeballs every month.
•Only our announcements accompanied with video and no separate announcements
being done by railways.
•Being need of the hour its a completely unavoidable / non-swappable medium.
Stations
•Chennai Central
•Chennai Egmore
•Bangalore
•Mumbai CST
•Mumbai Central
•Pune
•Ahmedabad
•Hazrat Nizamuddin
USPsNetwork of 8 busiest stations in the country.
Rich Content
• Live train running information fulfilling
passenger’s need of the hour
• Engaging entertainment + Advertising
Only audio-visual announcements and no separate announcements by railways making it clutter free
Widespread Reach
High OTS
Lowest CPC (5 paisa)
Unavoidable /
Non-swappable medium
Technical Specification
Region Station
SCREEN DETAILS
AUDIO SPEAKERSPLASMA LCD/LED
103” 50"/ 42" / 32" /29"
SOUTH
Chennai Central 1 39 300
Chennai Egmore - 55 100
Bangalore - 150 160
WEST
Mumbai CST - 60 200
Mumbai Central - 55 100
Pune - 55 100
Ahmedabad - 65 150
NORTH Nizamuddin - 65 100
Totals 1 544 1210
Passenger Demographics
DEMOGRAPHIC PROFILING OF PASSENGERS (in %)
AGE Group (in
yrs)
01 - 14 21
15 - 44 46
45 + 33
GenderMale 66
Female 34
SEC
A+ & Above 17
A 37
B+ 27
B 16
C 3
Source: CRIS Data (Avg of Bookings + Track of All 8 Stations)
Widespread Reach
Source: Traffic is calculated as per CRIS data of Train & Platform Ticket Sales
Region Station
Card Rate TRAIN & PASSENGER TRAFFIC COUNTS
Daily Trains (Average)
Passengers / Day (Average of Ticket Sales as per CRIS)
Platform Tickets Sold / Day (Average
as per CRIS)
Monthly Traffic (in million) 10 Secs (Nett)
SOUTH
Chennai Central 200 126 1,95,300 72,000 8
Chennai Egmore 150 76 1,17,800 49,000 5
Bangalore 150 136 1,42,800 58,000 6
WEST
Mumbai CST 200 100 1,65,000 67,000 7
Mumbai Central 150 54 83,700 48,000 4
Pune 150 162 1,45,800 55,000 6
Ahmedabad 150 112 1,40,000 59,000 6
NORTH Nizamuddin 200 86 1,54,800 78,000 7
TOTAL 852 11,45,200 4,86,000 49
High OTS
Source: Data taken from the research done by HUL/Cavincare/ITC/NSE
OTS CALCULATION
StationsAvg. Waiting Time at Stations Avg. OTS @15% of Waiting Time
(in Minutes) (in Minutes)
Chennai Central 60 9
Chennai Egmore 45 7
Bangalore City 60 9
Mumbai CST 60 9
Mumbai Central 30 5
Pune 30 5
Delhi -Nizamuddin 60 9
Ahmedabad 45 7
Brand Recall
Source: Research done by HUL in MUMBAI CST
Base:200 Respondents
Brand Recall
Source: Research done by HUL in MUMBAI CST
Base:200 Respondents
Brand Recall
Source: Research done by NSE & ITC in MUMBAI CST
Base:909 Respondents
Source: Research done by NSE & ITC in MUMBAI CST
Base:733 Respondents
Brand Recall
Source: Research done by NSE & ITC in CHENNAI CENTRAL
Base:631 Respondents
Brand Recall
Source: Research done by NSE & ITC in CHENNAI CENTRAL
Base:612 Respondents
Brand Recall
A Video Tour
Kindly click on the link below to watch the videos……………………
•Mumbai CST Video URL –
http://www.youtube.com/watch?v=gO4cztiroQU&feature=youtu.be
•Chennai Video URL –
http://www.youtube.com/watch?v=5tp40MGTwjQ&feature=youtu.be
Thank You...
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