armitage pet care -...
TRANSCRIPT
Armitage Pet Care
Summary
• UK’s largest pet accessory manufacturer/distributor
• Market leading brands and products
• Focussed on innovation and being different
Armitage remains the ideal partner for Retailers
• Focussed on innovation and being different
• Category management approach
• Key supplier to Grocery
• £27m turnover:
– 200 years of heritage
– Locally manufacture own Plastics/Treats/Christmas Gifts/Sanded Sheets
– UK’s largest importer of rawhide chews
• Preferred supply partner to many leading multi-nationals:
– Consistent availability, flexible service and category management approach
About Armitage Pet Care
UK’s largest pet accessory manufacturer/distributor
management approach
• Strong focus on specialist channels:
– Dedicated nationwide field sales team
– Diverse Wholesale/Distributor/DIY/Export/Online customer base
– Cross channel expertise
• UK Market leader:
– Dog Choc/Christmas Gifting/Dog Toys/Small Animal/Dog Chews/Housing
Model
Manufacture Pack Source
Armitage business structure
Brands
• GOODBOY - Dog safe choc, Naturals, Rawhide chews, Deli, Toys, Accessories, Collars & leads
• WAFCOL – Specialist dog food
• GOODGIRL – Cat treats, Accessories, Toys, Collars
Product range and brands
• GOODGIRL – Cat treats, Accessories, Toys, Collars
• ROTOSTAK – Housing modular & caged, Treats, Accessories
• KAGESAN, ALGARDE, PHOENIX – Caged bird, Wild Bird, Aquatics
Focus
Manufacturing and innovation key to be successful
Christmas for Pets
Armitage is the market leader
• £35m market
• Armitage has 40% share
• Wide range available
• Covering Dogs, Cats and • Covering Dogs, Cats and
Small Animals
• Able to meet demand if buy
volume agreed in advance:
– By end May 2012 latest for
Sep launch
– By End June 2012 for
Oct/Nov launch
Good Boy Treats
Recognised consumer products
Introducing a range of fantastically chewy, natural treats for dogs..
Dog Chews NPD
• Wagtails - taste bud tingling chews guaranteed to get dogs tails wagging
• Range gap/single unit format to compete with Specialist/Retail volume drivers
• Healthy - less than 3% fat
• 100% natural ingredients - no artificial additives, preservatives or colourings
• Fantastically chewy to help keep teeth clean
• Fun & quirky designs suitable for all breeds of dogs
Cat Treats NPD
Capitalising on the growth in cat treats….Good Girl Heavenly Bites
• Delilicious – a superb range of tasty bite size real meat treats cats’ love
• 3 great variants - Fish (71%), Chicken (75%), Duck (78%)
• No artificial colours, flavours or sugars
• Oven roasted to enhance flavour
• Re-sealable for pouch for freshness
Good Boy Toys NPDGo For Gold
Good Boy Toys NPDPeperami Dog Toys
The UK’s NO.1 comic for Boys 7-12yrs
UK’S best selling annual
Good Boy Toys NPDA Totally Menacing License
UK’S best selling annual
2011 60th Anniversary PR stunts included appearance by Barack Obama
Good Boy Toys NPDCrunchingly Refreshing Play
• Tough outer canvas
• Recyclable inner plastic bottle
• Ideal for Tough Dogs
Good Boy Toys NPDExploratory Play
Good Boy Toys NPDJust Jerking Around
• Super Strong Pull & Tug Play
• Reduces Strain & Pressure
• Ideal for Tough Dogs
Contacts
Adam Jagger – Director of Sales and Marketing
Contacts 07808 781 951 [email protected]
Julian Brown – Retail and Export Sales Manager
Contact 07712 792 176 [email protected]
Vic Azam – National Account manager
Contact 07876 218 678 [email protected]