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1 ARM Architecture for the Computing World: From Devices to Cloud Roy Chen Director, Client Computing ARM

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Page 1: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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ARM Architecture for the Computing World:From Devices to Cloud

Roy ChenDirector, Client ComputingARM

Page 2: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Who is ARM (“Advanced RISC Machines”)

ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World®

Over 15 billion ARM technology based chips shipped to dateOver 700 processor licenses sold to more than 250 companiesMillions of developers; billions of usersARM has the right technology –optimized for a mobilizing worldWe’re customer-focused –listening harder and responding faster

ProcessorsVideo Accelerators3D GraphicsFabricPhysical IPDevelopment Tools

Page 3: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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ARM invests inecosystem of software and toolsvendors

ARM licenses our IPto all the major chip manufacturers

ARM Business ModelARM creates IP to design and implement chips

OEM can buy software-compatiblechips from multiple manufacturers

OEM can develop a wide-range of low cost and highly-differentiated devices

Page 4: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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You don’t need a sticker…

Powering every smartphoneAt heart of 95% of media tablets and eReadersEnabling 3D HDTV and BlueRay to be stunning and connectedMaking portable electronics portableEnsuring routers are smart and printers printConnecting the PC/notebook as brains of the disk drive, Bluetooth, and WiFiHelping other things just work: washing machines, dryers, refrigerators and more..

Over 1.8 Billion ARM cores were shipped in

chips in Q1 2011

…to tell it is ARM Powered ®

Page 5: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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ARM Cortex-A“Low-Power Leadership”

Broad Range of Application Processor IPs

- Today’s volume silicon baseline- NEON multimedia engine- 1000DMIPS@500MHz+ in 65LP

- Optimized for Volume PPA, A9- 80% more DMIPS/mw than ARM11/9- 4x1500DMIPS@1GHz+ in 40G

- Technology leadership- Second generation 1-4X SMP- 4x1750DMIPS@700MHz+ in 40LP

Frequency figures are representative

Cortex-A8

x1-4

Cortex-A9

Performance

Functionality

Efficiency

x1-4

Cortex-A5

x1-4Cortex-A15>2GHz+ in 28HPM

Max

imum

App

licab

ility

, Max

imum

Val

ue

x1-4

Cortex-A7

Page 6: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Power Optimized Mali GPU IPsARM Mali

“Graphics Performance Leadership”

…. 2010 2011 2012 2013 Future

Perf

orm

ance

, Fun

ctio

nalit

y

- Entry level- Leading anti-aliasing for superior image quality

Mali-T604x1-4

- Innovative Tri-pipe architecture for performance and flexibility- GPGPU computing with OpenCL 1.1 up to 68GFLOPS- State of the art bandwidth reduction- DirectX11 and next generation Khronos graphics standards up to 2GPix/s

Mali-200

Mali-400 MPx1-4

- World’s first multicore embedded GPU- High-performance graphics to beyond 1080p- Leading power efficiency and reduced bandwidth

Mali-300- Ideal configuration for mid-range use-cases- Efficient energy and bandwidth usage

All Mali GPUs support the Khronos APIs OpenVG 1.1 and OpenGL ES 2.0 plus roadmap

Page 7: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Consumers Now Driving Computing

Source: Morgan Stanley, 2009

Page 8: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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The ARM Ecosystem Will Benefit

Tablets have changed the computing landscape

New OSs like Android Honeycomb, Google’s Chrome OS, and RIM’s QNX are enabling innovation

Microsoft’s “Windows 8” will transform PCs

Source: Units - Gartner Q1 ‘11 Computing Forecast;Share - ARM and Goldman Sachs 1/18/2011

0

100

200

300

400

500

600

700

800

2011 2012 2013 2014 2015

Ship

men

ts (M

illio

ns)

Media Tablets Mini-notebooks Mobile PCARM Media Tablets ARM Mini-notebooks ARM Mobile PC

Mobile Computing Shipments

50%

15%

New “norm” – Ever-expanding-cool-

innovative products

Page 9: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Degrees of Mobility

Classic PC – hours of use

Delivering Web browsing and email

Using a fraction of the power

Tablets/ ebook

Smartphones

ARM technology delivers days-of-use

in Ultraportables

Adding ARM sub-system gives days-of-use

Free

dom

!

All Day Use

Freq

uent

Rec

harg

ing

Page 10: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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The Opportunity in Mobile ComputingThe Smartphone is evolving into the mobile computer - Increased performance at low-power, larger screen size and easier data input

Data throughput is driving increased connectivity

Software is driving the mobile user experience - Internet browsing, Email, HD video, navigation with augmented reality, gaming, apps and content

BluetoothCortex™-M3 & Cortex-M0

SIMSecurcore® SC300™

GPSCortex-M3 & Cortex-M0

Power ManagementCortex-M3 & Cortex-M0

WiFiCortex-R4 & ARM968™

Cellular ModemCortex-R4, Cortex-R5 &

Cortex- R7

Flash ControllerCortex-M3

Apps ProcessorCortex-A5 (MPCore), Cortex-A9 (MPCore),

Cortex-A15 (MPCore);ARM Mali™ Graphics

Touchscreen ControllerCortex-M0

Page 11: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Media Tablets … Innovating still but

HTC Flyer

Amazon Fire

Galaxy Tab 7.0PlusSamsung TAB 10.1/

8.9 Sony P/S TabletsBarnes & Noble

Nook

Lenovo LePad Motorola XOOM

ASUS MeMoASUS Transformer

Acer Iconia W500 Toshiba 7”

LG G-Slate

Page 12: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Market Trends of Computing ProductsARM Based Tablets

“Low-Power Leadership”

…. 2010 2011 2012 2013 Future

Perf

orm

ance

, Fun

ctio

nalit

y

Released

Development

Adv. Planning

Cortex-A8

ARM11

Cortex-A92-4 Core

1+GHz V7

Cortex-A9Single Core

1+ GHz

AndroidBased

AndroidHoneycombFor Tablets

Cortex-A15 x2-4Cortex-A9 x41-2 GHz V7

Cortex-A9Single Core

1+ GHz

Cortex-A9 x21+GHz V7

Android ICS& “Windows 8”

Tablets forHybrid Tablet,

Clamshells and more

Cortex-A15 x2-x4Cortex-A7 x2-4Cortex-A9 x4

2+ GHz V7

ARM9

CA9 might become the basic line for client computing

Cortex-A15 x2-x4Cortex-A7 x2-4

1-2 GHz V7

Cortex-A7 x2-40.8-2 GHz V7

Cortex-A9 x1-4Cortex-A7 x1-4

1+GHz V7

ARM v8 32/64 bit

• More Form factors

• Higher performance

• Increased segmentation

• Longer battery life

• Greater integration with other devices

Mali 400 x1-x4PIPD 40/28nm

Mali 400 x1-x2PIPD 40nm

Mali T6 x2-x4PIPD 28nm

Mali 4/6 x1-x4PIPD 40/28nm

Mali 400 x1-x4PIPD 40nm

Mali Thor…PIPD 28/20nm

Mali 4/T6 x1-x2PIPD 40/28nm

Mali 400 x1-x4PIPD 40nm

Mali 4/T6 x1-x4PIPD 40/28nm

Mali Fabric/Phy Tools

Page 13: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Future: Need More Performance and Battery Life

As a primary device, increased battery life is essential

Mobile performance needs are highly elastic

Better EfficiencyConstant Connectivity and usageVoice, SMS, trickle feeds are low-intensity

tasks

PER

FOR

MA

NC

E

Higher PerformanceMany apps can be run simultaneouslySmartphone needs to be very responsive

Increased

IncreasedConflicting Requirements

Page 14: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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big.LITTLE ProcessingUsing the right processor for the right jobUp to 70% energy savings on common workloadsFlexible and transparent – importance of seamless software handover

Cortex-A15

L2 Cache

CPUCortex-A7

L2 Cache

CCI-400 Coherent Interconnect

CPUCPU CPU

Interrupt Control

big

“Demanding Tasks” browsers, gaming,

content creation

LITTLE

“Always on, Always Connected” tasks

OS, UI activity

BestPerformance

MaximumEfficiency

Page 15: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Changing the Game: The Best of BothSeamlessly combine Cortex-A15 and Cortex-A7

Cortex-A15

L2 Cache

CPUCortex-A7

L2 Cache

Coherent Interconnect

CPUCPU CPU

Interrupt Control

Firmware

OS

Transparent to Applications and Middleware

Compatible with current OS mechanisms

Tuning of Power Management Policies

Coherent Interconnect enables tight coupling

Common interrupt control for simplified s/w

Software-driven task migration in microseconds

Power Management Software

Applications and Middleware

Page 16: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Announcement in 2011

Page 17: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Providing Choice in Silicon SolutionsAll ARM Cortex-A8, Cortex-A9 or ARMv7A architecture basedHigh performance graphics & video (encode & decode) including some ARM Mali™ based productsDifferentiated process technology for performance, power and price targetsRange of integrated peripherals and interfacesBroad software support (OS, Web, Apps)

Page 18: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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OS, Web and Apps – Optimized for ARMPC-class OSs are being optimized for ARM based chipsBrowsers, middleware and plug-ins deliver complete internet, more efficiently than desktop PCs100,000’s of apps run natively on the ARM architecture

Enriching the ecosystem as more apps are launched every dayWhen was the last time you were excited about an app for your desktop PC?

Operating Systems AdBrowsers / Plug-ins AppsMost apps created using ARM native development tools for best performance and lowest

powerHighly optimized ARM JIT

compiler performance for non-native code applications

Microsoft announced future Windows OS for ARM based

SoCs

Google developing Chrome OS for PCs using low power ARM

chips

Optimizations have increased ARM Javascript performance by

5x in the past yearWeb performance a key CPU design performance measure

Page 19: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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ARM Leadership on Android>550k ARM processor based Android devices shipping daily

Android is ARM optimizedMany libraries are written inoptimized ARM assembler codeBrowser optimized for Cortex-AReduces time-to-market for OEMsand ARM silicon partners

>300 ARM Powered, Certified Android

Devices

Phones, tablets, netbooks and digital TV’s arerunning Android on ARM Cortex-A Processors

Page 20: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Windows on ARM – Milestones

Build WindowsDeveloper Conference

Anaheim - SEP - 2011

“It’s not going to be Intel or ARM, it’s going to be Intel

and ARM for various usage scenarios. PCs, tablet form

factors, phones, …”

Windows on ARMAnnounced Support

CES - JAN - 2011

The ARM Architecture will be supported in the next

major release of Windows

“Windows 8”Unveiled Systems

Computex - JUN - 2011

Codename is Windows 8

Developer systems in tablet and notebook form factors

Full Windows experience

Windows on ARM: Always on, Always Connected

Page 21: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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All Are Terminals under the CloudFully Internet capable

Browser functionality spreading to a wide range of ARM powered devices

Multimedia-richDelivering no compromise audio and video playback

Fast on/offAble to access all the time (under the cloud)

Page 22: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Driving Growth Opportunities

Page 23: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Security is Not An Afterthought

TrustZone is part ARM v7 Architecture for Application Cores

Data and devices protected within each applicationPermissions granted by secure kernel

TrustZone system IP dynamically secures system memory and peripheralsMost Cortex-A class SoCs support

Secure mobile payments

Pay-for-playin media platforms

Security, infotainmentin automotive

e-ticketing, meteringby phone

Trustlet appsMobiCoreTrustZone software

Page 24: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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TrustZone Security To Keep It Safe

TrustedExecution

Environment

1. Define secure hardware architectureTwo separate domains:- normal and secureExtends across system:-

Processor, display, keypad, memory, clock, radios

2. Implement in silicon system on chip (SoC)Physically enforcing secure/normal separation

3. Combine SoC with Secure OSSeparate but connected to main operating system

Result: A Trusted Execution Environment

Ready to develop and deploy trusted servicesTrusted

Execution Environment

CPUCPU

SECURENORMAL

Rich OS Secure OS

Page 25: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Smarter Systems…Balanced ApproachCPUs -- High-performance / low-power CPUs are critical; you don’t need high-end level PC processor performance

GPUs -- Critical and are more important for the success of these devices then the CPU. A good GPU can make or break the device.

Video – It is about HD, you can’t do it, you can’t play. Encode as well as decode. Now 3D

Tuned System – Only use what you need when you need it. New measurement is days of use vs. GHz

Secure Processing – Delivering secure devices, secure content, secure services, secure payments…securing your digital world

Page 26: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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SummaryPlenty of Smartphone, Superphones and Tablets are in the market today, more computing devices are coming…Mobile Computing is comprised of Tablet, e-Book and Ultraportable LaptopARM enables All Day Use, Always On and Always Connected from Smarphone, Tablets, Ultraportable Notebooks to all portable devices in the futureARM’s ARMv7 multicore is mainstream in 2012, enabling the mobile computing marketYou are welcome to license ARM IP for the future market!

Page 27: ARM Architecture for the Computing World: From … · ARM is the world’s leading semiconductor IP company and The Architecture for the Digital World® Over 15 billion ARM technology

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Thank youPlease contact [email protected] for more information