The headless CMS and website delivery conundrum

Arjenvan den Akker

@ArjenvdAkker

ArjanVan Rooijen

@ArjanVanRooijen

co·nun·drum (kə-nŭn′drəm)

A paradoxical, insoluble, or difficult problem; a dilemma

And starring a Techie

Starring Mr. CMO

2000 2005 2010 2015

WC

M In

dust

ry C

apab

ilitie

s

RSSVersioning

Workflow

Publishing

Collaboration Multi-channel

Taxonomies

Targeting

Mobile Widgets

Personalization

In-context editing

Globalization

Visitor intelligence

2020

The Digital Experience Evolution

WC

M In

dust

ry C

apab

ilitie

s

Workflow

Multi-channel

Taxonomies

Multi-channelTargeting

Mobile Widgets

Personalization

In-context editing

Globalization

Visitor intelligence

Semantic content

Dynamic publishing

models

Hybrid publishing

models

Static publishing

models

Web1.0

Web2.0

Web3.0

Web Content Management

Web Engagement Management

Digital Experience

Content mash-upsAPI Brokers

Contextual content

Web Hooks

Content as a serviceREST

@A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

Omni-channel

Headless CMS

micro services / REST API / JSON

The Headless CMS

Any channel, IoT, future inventions

forms based entry

Content editors @A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

Headless CMS

The Conundrum

Any channel, IoT, future inventions

forms based entry

Content editors

Web apps??? micro services / REST API / JSON

@A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

Head Optional CMS

A “head-optional” CMS solves the Conundrum

Any channel, IoT, future inventions

wysiwyg & forms

Content editors

micro services / REST API / JSONWeb apps

@A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

2000 2005 2010 2015

WC

M In

dust

ry C

apab

ilitie

s

RSSVersioning

Workflow

Publishing

Collaboration Multi-channel

Taxonomies

Targeting

Mobile Widgets

Personalization

In-context editing

Globalization

Visitor intelligence

2020

WC

M In

dust

ry C

apab

ilitie

s

Workflow

Multi-channel

Taxonomies

Targeting

Mobile Widgets

Personalization

In-context editing

Globalization

Visitor intelligence

Semantic content

Dynamic publishing

models

Hybrid publishing

models

Static publishing

models

Web1.0

Web2.0

Web3.0

Web Content Management

Web Engagement Management

Digital Experience

Content mash-upsAPI Brokers

Contextual content

Web Hooks

Content as a serviceREST

Our needsMulti-channel

Omni-channel

The Digital Experience Evolution

@A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

CMS

Disjointed visitor experiences

Content editors Merchandizers Tech doc editors

shop.(\w+).comwww.(\w+).com support.(\w+).comdocs.(\w+).com

eCommerce DITA CCMS

Unified Experience Management

shop, www, support, docs, any channel, IoT, …

Unified Content Delivery microservices

Decoupled architecture

Web apps

CMS

Content editors Merchandizers Tech doc editors

eCommerce DITA CCMS

9

Pros & ConsTraditional CMS Headless

CMSUnified Content Delivery CMS

Cloud Mostly PaaS Native SaaS Hybrids

WYSIWYG editing

Solid workflows etc

Frontend WebApp

Personalization

Omni-channel

Componentized content

REST Microservices

Unified Experiences @A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

10

Key takeaways

Consider traditional AND new WCM requirements

Headless ≠ Decoupled, but you need both

Use shared content & context

@A

rjenv

dAkk

er @

Arja

nVan

Roo

ijen

Q&A

@ar

jenv

dakk

er @

nuno

linha

res

12

Custom

er Data

Analytics

CRM DAM PIM …

Language

Digital Experience Touchpoints

Content & Context Engine

Structured Content

WebContent

Content Interaction ServicesExperience OptimizationAudience Manager

Rich MediaContent eCommerce

Translation ServicesTranslation TechnologyIndustry Solutions

The headless CMS and website delivery conundrum

Arjenvan den Akker

@ArjenvdAkker

ArjanVan Rooijen

@ArjanVanRooijen

THANK YOU